Luckin said that the investigation will not affect the business of the store, can it really not affe

Luckin Coffee has been a long time now, of course, we don't know what it looks like, but when Luckin Coffee had an accident, the performance of the store at that time skyrocketed, what we can see is only a part of it, now the store is actually franchised, and the relationship with the headquarters is not very big, we can see that there are still many stores in business, now as long as Luckin Coffee is in **, there are not many bankruptcies, and there must be financial difficulties and things are just the headquarters of the business, Not all stores are a problem with the turnover of their own individual storesActually, it's not very affected, wasn't it a little hot because of this before.

After we saw Luckin's investigation, we thought that there was no problem, but looking back, in fact, it was the headquarters that was investigated, and it had nothing to do with the following franchise stores, and the franchisees were concerned about whether they could make profits by opening stores.

There are many similar franchise stores around us, but even if the location of the head office is investigated, the following franchise stores do not matter, and what we can see is that the franchise stores in many places are now very good, and there is not much impact.

In fact, most of the franchise stores in our lives are not much related to the head office, compared to the matter of LuckinThere may be a little bit of an impact, but it certainly won't be too bigIf the impact is particularly large, how can so many people still open it? There are a lot of stores that are still in business, we are not more dependent on the brand for such franchise stores, it may be that the production taste in this store is better, we will also frequent it, many people are not for the brand is affordable, and Luckin such a store just meets both the petty bourgeois life and meets people's requirements for affordability, so for most stores, the occurrence of this incident is not essentially related to the turnover of the store.

No, it will definitely affect the turnover, and after this incident, there will definitely be fewer people drinking Luckin coffee.

It should not affect the turnover, because there are still many people who have become fans of Luckin Coffee because it is very cost-effective.

Yes, because the turnover of physical stores is mainly related to the local volume and the quality of the products themselves, the capital market cannot be affected.

Tianyancha data shows thatAs of June 28, 2020, there were 3,856 enterprises in the country with "Luckin Coffee" in their names and status: in business, in existence, moving in and moving out. From the perspective of geographical distribution, Jiangsu Province ranks first in the country with 519 "Luckin Coffee" enterprises, followed by Guangdong Province with 499 enterprises and Shanghai with 414 companies. Also at the top are Zhejiang, Hubei, Sichuan, Shaanxi, Chongqing, Tianjin, Hunan and Shandong.

In terms of the number of enterprises, there were 2 new "Luckin Coffee" enterprises in 2017, about 1,800 new enterprises in 2018, and more than 2,000 new enterprises in 2019. It is worth noting that since 2020, only 186 new enterprises in China have added "Luckin Coffee" in their names, with a growth rate compared with the same period last year. In addition, based on the industrial and commercial registration, a total of 99 relevant enterprises in China have been cancelled or revoked this year.

As a consumer who works hard to gather wool, of course I will go.

First of all, Luckin Coffee is a real consumer benefit. The quality is good, **low, it can be said that the quality is comparable to Starbucks, **far low Starbucks. To be so cheap, it is inseparable from the various coupons issued by Luckin Coffee, which are issued at three or five discounts, and there are more free orders for newcomers.

Of course, the coffee of Luckin Coffee is really delicious, and the western food in it tastes great, and another point is that the geographical location of Luckin Coffee is very good, it is available in the school, and it is very convenient to buy it. Such a thingGood quality and low priceThe conscience of the good store, of course, can not be missed.

Secondly, although Luckin Coffee has developed rapidly, created a lot of false values, been investigated, etc., but in general, Luckin Coffee has not harmed the interests of consumers, more of himselfIt brings a lot of benefits to consumers。Some people say that Luckin Coffee is a leek cut from Western capitalists and given to the Chinese people. Such a good thing, how can you not go to join in the fun.

In addition, if Luckin Coffee is closed after being investigated, it will be a sad thing to not be able to drink the best quality and beautiful coffee in the future. This is the same as the thoughts of many consumers when Luckin Coffee first broke out in the problem, otherwise how could Luckin Coffee be so popular in those days.

Although Luckin Coffee was placed on file for investigation, it will not affect the operation, so in general, this matter has little to do with consumers. Even if Luckin Coffee needs to be rectified, it is an internal matter of Luckin Coffee, and consumers are outside the matter, and whether they buy it or not depends on whether they want it or not. Luckin Coffee is under investigation, and it is not something that a consumer needs to consider whether or not to buy his coffee.

In short, I would choose to continue to buy Luckin Coffee, not only because it is of low quality, but also because it may not be available at any time. I'd better buy a few more just in case.

I will go to Luckin to consume, because although Luckin has been investigated, his coffee is really delicious, and for a foodie, nothing is more important than delicious.

I will continue to go to Luckin to consume, although their company has recently had problems with its operation, but their coffee is really delicious, and it is not expensive, and it will not affect my consumption.

Won't go. Although it does not affect the operation of the store, Luckin's dishonest behavior makes me feel insecure.

If Luckin coffee is delicious, worth the money, and close to you, then you will continue to drink it.

Of course, I will drink it, because their coffee is freshly ground, ** is not expensive, and it is very convenient for the company to have a store downstairs.

I'll also go for Luckin Coffee. Luckin coffee is relatively cheap and of good quality, and the investigation company has nothing to do with consumers.

Yes. After all, pests are a minority, and it cannot be denied that most of the stores, and Ruixing Coffee itself has a wide audience.

I will, Luckin's coffee is cheap and delicious, the taste is no worse than Starbucks, and it is very cost-effective.

Luckin Coffee relied on false marketing, although it is said to stabilize the company's **, but this false sales are not helpful for actual turnover. Because what is fake is fake after all, this kind of fake marketing miracle will eventually collapse. <>

1. Luckin Fake TransactionsPeople are still lamenting how good Luckin Coffee is, and there are various coupons to receive. But I didn't expect that behind the sales miracle of Luckin, there were actually various false transactions, as well as the forgery of bank statements. With the help of a number of companies, the falsification of the company's turnover was carried out, and various consumption records were also falsified.

It makes Luckin Coffee look thin on the surface, a lot of orders, but in fact it is inversely proportional to it. Moreover, the procurement of raw materials, as well as all kinds of takeaway delivery, advertising business, etc., are all fake, and they are only to increase the cost of the surface to balance the profits. Through the circulation of the capital chain behind it, the apparent income can increase significantly to create a performance that can attract capital investment, so as to deceive the public.

Second, Luckin's false sales But this kind of false sales created, after all, the paper can't hold the fire, and then Luckin was exposed, after inflating the sales of 1 billion, the entire company's economy also collapsed significantly. Credit Suisse was also penalized by the Regulatory Authority and fined 2 million yuan. This kind of behavior of falsifying order sales and gaining market advantages obviously touches the bottom line of the law.

And behind this false sales, there are also upper-level staff who have made a lot of money, which is also a kind of corruption in the company's business model. <>

3. The myth of Luckin collapsedAnd later, a large number of Luckin fraud was also exposed, which will make people find that the extremely large number of orders and various phenomena before were all fake. This also caused an extremely big word-of-mouth blow to the company, and also disrupted the market order.

I think that when Luckin makes false sales, it will create the illusion that Luckin Coffee is very popular, and consumers who don't know the truth will be falsely Amway and enter the store to consume, so the turnover will definitely be **.

Luckin Coffee was fined 2 million yuan for financial fraud, which undoubtedly sounded a wake-up call for all market merchants, that is, do not fake, must operate in good faith, fraud does not have long-term help to turnover, and can only bring damage to long-term interests.

Fake sales can boost its turnover figures so that its ** will not be affected, and even Luckin's **will**, so that they will be more profitable.

False sales, on the one hand, stabilized their ** and did not cause a significant decline. On the other hand, it can also create a delicious Luckin product for customers, attract a large number of customers to drink it, and make sales, which is also a means to promote sales.

I think there is, with false sales can increase the sales of products, buyers will see more sales, they will feel that the product is reliable, and they will buy the product with more confidence.

It doesn't help with turnover, but it helps a lot for listing financing, which can deceive the market and get huge financial investment.

Of course, it helps, and he makes himself one of the top sellers in the coffee industry by falsifying false sales figures, which is a good advertisement.

Luckin Coffee was placed on file for investigationLuckin's response will not affect store operations.

On July 31, the State Administration for Market Regulation issued a news release to investigate Luckin Coffee (China) **** and Luckin Coffee (Beijing) **** on suspicion of unfair competition.

In this regard, the staff of Luckin Coffee responded to the reporter that it will not affect the operation of the store. The company and stores are operating normally, and employee salaries will be paid on time. At the same time, the company's employees are generally stable, there is no large-scale employee turnover, and some employees leave as a normal personnel flow.

Of course, the investigation will affect the operation of the store, and the store may be closed.

Luckin Coffee responded to being placed under investigation: it will not affect store operations.

This is the answer of the staff of Luckin Coffee in response to *** reporter.

From my own shopping experience, there has been no impact, since the beginning of the year, there have been rumors about how Luckin Coffee is, but my colleagues around me are still drinking Luckin Coffee, after all, the discount is really large, relatively cheap, and the cost performance is relatively high, but at a higher level, it is impossible to determine, a company's senior management changes or is investigated, the most direct impact will not be consumers, but its board members and holders.

In fact, many of the famous companies we know will have the experience of being sued or suing others, as for the extent to which Luckin was investigated this time, I am afraid that only the internal staff knows, since their staff said in response to reporters' questions that it will not affect the operation of the store and the payment of employee salaries, then we can also think so, and in my city, it seems that more and more Luckin Coffee is still appearing, These signs tell me that at least the investigation has not affected the operation of his store.

Based on what I said above, I think that Luckin Coffee's response to being investigated will not affect its business, but it is certainly impossible that there will be no impact on all aspects, and as a consumer, it will not affect us.

I don't think so, everyone still likes to drink Luckin coffee, saying that it tastes good and is cheap.

Definitely. If there is negative news about the company, it will affect the company's image, and it will affect sales.

will be affected. Because some of Luckin Coffee's employees have left, and the Internet is full of Luckin Coffee's information, it is inevitable that sales will be affected.

Store sales will not be greatly impacted, because usually people think that the coffee is good and the price is reasonable, and they will not pay attention to whether it has been filed when buying coffee.

It will indeed be affected to a certain extent, because there must have been some bad cases when the coffee shop was filed and investigated.

Luckin revealed that its sales were exaggerated by 2.2 billionIt's trueOn the evening of April 2, 2020, Luckin Coffee issued an announcement, revealing that it had forged transactions from the second quarter to the fourth quarter of 2019The sales involved amounted to 2.2 billion yuan。As of the end of the day**, Luckin Coffee fell to the dollar. Before the market on the same day, Luckin Coffee once exceeded 85, and was jokingly called "discount coffee, discount buy**".

According to the financial report previously released by Luckin Coffee, its revenue in the first three quarters of 2019 was 100 million yuan, 100 million yuan, and 100 million yuan respectively. In the third-quarter financial report, Luckin**, net revenue in the fourth quarter is expected to be between 2.1 billion and 2.2 billion yuan.

According to this data, the amount of 2.2 billion yuan of Luckin Coffee's fraud is equivalent to the entire revenue in the fourth quarter, and it is also equivalent to 43% of Luckin Coffee's annual revenue in 2019. Therefore, it is not difficult to understand why Luckin's announcement quickly shook the market.