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From the perspective of ideological content, the title should reveal and cover the center of the article, and be targeted; From the point of view of language form, the title should be concise and concise; From the point of view of artistic expression, the title should be novel and vivid, with literary brilliance.
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The quality of the content is the most important, and it is nothing more than this sentence. But what is really valuable and meaningful is a matter of one sentence. If you don't have the content you can get your hands on, then a good title won't be of much use to you; If you have content that you can get your hands on, then the title is the icing on the cake and worth taking the time to think about.
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Writing a headline is equivalent to writing copy. However, to write a short copy to reach a passing score or above, which can bring a better conversion rate, in fact, it does not require much superb writing skills and gorgeous words, only need to understand a little bit of writing principles, and then find the right writing angle, and then express it in the vernacular that everyone can understand, it is enough.
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A good headline is based on the clever refinement of the content of the article, it is like the spice when you cook, put a little care to attract people's taste buds. And the time to distinguish between good and bad headlines, the reader will only give you a second.
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I may not have a complete understanding, but I have found that good titles are very relevant to timing, abstract generalization, and understanding of the domain and the target audience. Zhang Peng said that he couldn't come up with a good title, and it was even difficult to write the next one.
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Of course, there are some basic norms for things like titles, and many of the answers are written in a good way. But I've always felt that sometimes really good headlines are often the stroke of genius, not written according to the norm.
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Regardless of the form of advertising, the reader's first impression – the first image they see, the first sentence they read, or the first voice they hear – can be the difference between success and failure.
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Title (title, head), pronounced biāotí, is a short sentence indicating the content of an article or work, and is generally divided into a general title, a subtitle, and a subheading. As the saying goes: read the book first to see the skin, read the newspaper first to read the title, the title can make the reader understand the main content and theme of the article.
The first-level title refers to the title with the serial number [一,], which is also the largest title, which is No. 4 in bold font, on a single line, and without punctuation.
The second-level heading refers to the heading with the serial number [(1)], which is generally the same size as the main text, with a single line and no punctuation.
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The relationship between the title of the article and the content of the article is as follows.
1. The title is a summary of the content of the article. For example, in "Lu Ti Zhi Punches the Town of Guanxi", the title lists the characters and main behaviors of the two sides of the fight: Lu Ti Zhi, Zhen Guanxi, and fighting. This topic is concise and easy to understand, making it a good topic.
2. The title highlights the main characters of the article. For example, in "Five Heroes of Langya Mountain", the title includes the location and characters, and the word "Zhuang" shows the heroic deeds of the characters, so this title is very good, concise and vivid.
3. The title is the clue of the article. For example, Lu Xun's "From the Hundred Herb Garden to the Three Flavor Book House" is clearly displayed in front of the reader through the author's writing ideas, so that the theme of the article is orderly.
4. The title is the main idea of the article. For example, ***'s "Farewell, Situ Leiden", Situ Leiden symbolizes the failure of the United States' aggressive policy against China, and the author uses a person's name to represent a country, which can be described as a thousand pounds and is the finishing touch.
5. The title can be borrowed from the word. For example, in "Little Orange Lantern", the author uses a small orange peel lantern to emit a faint light to metaphorize the inevitable victory of the revolution, and the bright future of He Gai is in front of him, which inspires readers. The small orange lantern is unforgettable.
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Structurally: The position of the sentence in the text should be seen.
If it is at the beginning, it may play the following roles: the full text of the general leader, the opening point, the introduction of the following, the setting of suspense, and the foreshadowing of the following ambush.
The role of content: You should first judge the expression of the sentence, and if it is a descriptive sentence, you should continue to judge whether it describes people, scenery, or environment.
The role of sentences describing characters is to shape the image, express the character, express the mood, reflect the spiritual quality, etc., and should be answered in combination with the content (the description of the scenery and the description of the environment are described separately below);
If it is a general narrative sentence, it may be an element of the confession, such as the emotional tone of the whole text, or the background;
Argumentative sentences mainly play the role of the finishing touch, or express the character's point of view and attitude, emphasizing the expression of a certain emotion; The role of lyrical sentences is to highlight the character traits of the characters, deepen the center of the article, and enhance the appeal of the article.
Second, the role of the title:
As the saying goes: half a good essay is written".
In language learning, it is not only necessary to formulate a good title when writing, but also to cultivate the ability to accurately understand the meaning and function of the topic in reading training. Because this is to promote readers to better understand the connotation of the work and appreciate the literary work.
1. This kind of test questions mostly appear in the form of short-answer questions, and the common angles (question types) examined are: 1. What is the meaning (what are they)?
2. What is the function of the title (what are they)? 3. Why is there such a title? Is this title good, and what's so good about it?
4. Write (change) the title of the article. 5. Whether the title of the article can be used "...."To replace? Which title is better? (Reason).
2. Classification of the role of the topic: The role of the narrative title is common in the following categories:
1. Explain the main content of the article; 2. It is the "literary eye" of the whole text, revealing (hinting) the main idea of the article. 3. Language puns (surface meaning and deep meaning). 4. Point out the clue of the article (the plot of the article revolves around this clue).
5. Determine the object of the article, determine the emotional tone of the article 6, set up suspense, and attract readers; Philosophical, thought-provoking 7, the starting point of the author's feelings. 8. It has symbolic significance.
Note] 1. A title often has multiple functions at the same time, and a comprehensive analysis should be made when answering the questions. 2. If rhetoric is used in the title, it is good to restore its original meaning and then analyze the effect.
Hint: If the title of the article is a person, or an object, or an action with rich connotations, etc., it is likely to be the clue of the article.
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The role of the title. The content is important, remember yo.
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The Modern Chinese Dictionary explains that a title means "a short sentence that indicates the content of an article, work, etc." As the saying goes: read the book first and read the skin first, and read the newspaper first and then read the topic. The role of a title in determining the success or failure of an essay should not be underestimated.
1. The inscription text marked on the utensils or calligraphy and paintings.
2. Indicate the title of the work and its chapters.
3. "A short statement indicating the content of the article, work, etc."
The title is the header of the article. There are many styles of titles for all kinds of articles, but no matter what form they are, they should always reflect the author's writing intention and the main purpose of the article in all or different aspects. Headings are generally divided into general headings, subheadings, and subheadings.
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There is no difference between the two, and the title refers to the title of the article or psalm.
The title and title mean the same thing. The position of the title is generally written in the center. A title is a short statement that indicates the content of an article, work, etc., and is generally divided into a general heading, a subheading, and a subheading.
The title (title) is the header of the article. There are many styles of titles for all kinds of articles, but no matter what form they take, they should always reflect the author's writing intention, the main purpose and the core of the article in all or different aspects. Headings are generally divided into general headings, subheadings, and subheadings.
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I think the title includes more things than the title, and generally write ** or after reading the title first, and then write the title.
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The main function of the title of the article is to summarize the content of the article, but also as the clue of the article and the starting point of the author's feelings, which is very symbolic, and the pun is the "literary eye" of the whole text, and a good title can also attract the reader's reading interest. The title has a superficial meaning and a real meaning, a referential meaning and a metaphorical meaning, a pun, multiple meanings, we can know what the main idea of the article is through the title, and the title can also be used as a clue to the article.
If you want to write a good article, you must first consider the overall content of the article, but also clarify the viewpoint, position and central idea, and then consider the style of the article, and finally write the standard topic according to their respective characteristics.
The title in the article can be said to be that of the article'The jackpot, the title is well chosen, will make the reader want to read, on the contrary, if the title is not attractive, the reader may glance at it and will not read your article. Even if the content of your article is very well written, but readers see that your title is not interested in reading, they will not click on the stool to return to the article, and they will not see the content in the article, so a good title is an important factor to capture people's desire to read.
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