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2. Under the creation center page, find the inspiration for the note and click to enter to see the official and hot topics, including featured, food, beauty, fashion, travel, etc., select the categories and topics you are interested in, you can shoot later or publish them directly.
2. Selection of hot topics in Xiaohongshu.
1. Xiaohongshu brands and merchants should find out the product and their own positioning before choosing and participating in the topic. Understand your audience's interests and the labels they bring. Learn to use the user's thinking to understand what topics the user likes and what products to pay attention to.
2. Find trending topics through trending notes.
Search for related keywords through the Xiaohongshu search page, then select "hottest" or "latest" related notes, click on the top-ranking note content, view the topic at the bottom of the note, and click on it to see the popularity of the topic. You can also bring this hot topic below your own notes.
3. Creation of hot topics in Xiaohongshu.
There are two main ways to bring topics in notes, one is to bring hot topics, and the other is to bring official topics.
Adding the corresponding topic to your notes can also increase the weight of the note, remember that the more topics the better, be sure to be related to your own content, and should not add too many topics, otherwise it is easy to cause a feeling that the content positioning is not clear.
Once you've chosen a topic in Xiaohongshu, how do you create content based on trending topics? You can use topic mining keywords or long-tail keywords to lay out into your Xiaohongshu notes, the keywords of Xiaohongshu notes must be related to the topic, and the body content of Xiaohongshu notes is also related to the topic.
Your Xiaohongshu notes must be accompanied by a few hot topics when they are finally released, so that you can bring ** continuous traffic to your notes, on the contrary, you can also create content through hot topics, grasp the traffic of this part of Xiaohongshu's hot topics, and your Xiaohongshu promotion can get twice the result with half the effort!
Finally, enterprises or businesses with Xiaohongshu marketing problems, welcome to send me a private message**, Bole Network Media focuses on Xiaohongshu brand marketing services, Xiaohongshu grass promotion, covering pets, beauty, mother and child, food, clothing and other types, to achieve effective drainage and conversion!
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The so-called keyword is the word that the user enters in the search box when searching for a product. For example, health, skin care products, etc., if your notes are in front of this keyword, then when users search, they can get a higher number of readers. This is the same as the SEO optimization we do, find our accurate user groups, subdivide the keywords they usually search for the most, and then use technical means to rank their keywords to the front, so as to get better attention.
The second, interaction data.
The problem solved here is how to rank high for your keywords, and according to the importance, the three elements are Comments, Favorites, and Likes. WeChat*** "Style Copywriting" has some good copywriting interactive tips, if you are interested, you can pay attention to it.
The higher these three metrics, the higher your keyword rankings. Therefore, when doing data optimization, if you can't take all three points into account, then you might as well focus on comments, and if there are more comments, the weight will be higher, and the ranking will naturally be high.
The third, the type of article.
Xiaohongshu's uproar platform positioning is a platform for sharing good goods. So, don't think about writing any long and high-pitched nonsense, it's different from other platforms. It's best to have an article in the form of a note, and at the same time, you need to make sure that your note is a real sharing note, not a hashtag topic added for the sake of popularity or marketing promotion.
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1. Time tells me that the age of being unreasonable has passed, and it's time to pretend to be forced.
2. Go all out at the age of seventeen and celebrate at the age of eighteen.
3. Life was originally dull, but when you run, there is wind.
4. I can't grasp the beauty of this world, so I have to pretend that everything is going well.
5. Read more books Otherwise, your three views will be determined by your relatives and friends.
6. Be yourself, because everyone else has done it.
7. The speed of your success must exceed the speed of your parents' aging!
8. You may forget the person who has laughed with you; But the people who have cried with you, you will never forget.
9. Throw away the cycle of wanting to have and fearing to lose, love life well, and start with every little thing.
10. There are a lot of things that you can't figure out at the time, don't worry, if you think about it after a while, you won't be able to remember it.
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1. At night, beside the street lamps on the road, reach out and touch and smile, as if touching the stars in the sky.
2. "The soldiers are divided into two ways and meet at the top".
3. Trouble you, disappear from my eyes immediately, and now come to my heart immediately.
4. Live well, so as to repay those who love me, and also to those who hurt me.
5. You said that you would cherish or commemorate the memories between us, should I say thank you?
6. I want to go alone, not because I don't need you, but because I know that when I need you, you will definitely be there.
7. Be a little bit of a natural way, many times the more deliberate you are, the less you want.
8. Before I met you, I was not afraid of dying in the world, I was not afraid of traveling far away, and I was not worried about the long years, but now I have never thought so seriously about the future.
9. You = eat + sleep + miss me. Pig = Eat + Sleep. Equal substitution: you = pig + miss me. Shift: You - miss me = pig. Conclusion: If you don't want me, you're a pig.
10. I heard that touching porcelain is very profitable, there is no way to make money, and I have to do it once, and after waiting for a while, a car finally came, and I was just about to rush up and my wife pulled me up: Husband, are you drunk, let's go home? I had no choice but to give up, and I hated to look at the whizzing train
Why are you lucky this time?
11. When I met a lovely person, I felt that life was not difficult all of a sudden, whether it was the evening breeze or the cool breeze, I wanted to laugh.
12. Time is really the best span in this world, making the misery pale, making the persistent people choose to leave, and then going through the vicissitudes of life, you will understand that everything is fate, and it is not up to anyone.
13. Don't let your heart be too tired, you should learn to think openly, look down, learn not to force, learn to hide, relax yourself in a timely manner, find catharsis, and relieve stress for the tired soul. The reason why people are troubled is that they have a good memory.
14. Doing what you haven't done is called growth, doing what you don't want to do is called change, and doing what you don't dare to do is called breakthrough. In any case, I'm going to give it a try, and even if I can't prove that I can, then prove that I can't.
15. Ten thousand ripples in your heart are all moving for you. The tenderness in your eyes is all for you.
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OpenLittle Red Book.
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