I don t want to give up when I open a clothing store and I hope you can help me find the reason

There are many reasons for this, but I'd like to give you a little reference on:

1.Positioning. This includes a lot, such as the ** of clothes, style, age group and the income of the target object, as well as the style of the store next to it, the overall price of the shopping mall, the location of the business district, etc

It is to sell the right clothes to the right people at the right time and in the right place.

2.Publicize. The shopping malls must sell big brands, at least well-known brands, and they have done a lot of great publicity work, which must not be available to individuals (franchise is counted separately), so the most important thing at the beginning is to attract customers, shape the style of the store, and let the customers who come to the store know clearly what kind of clothes they can buy in this store when they leave.

You can't do it like a stall.

Of course, there are many others, such as the owner's vision, the grasp of the popular styles, fabrics, colors, etc., which will directly affect the business performance.

Hopefully, the owner will turn the situation around and make a profit as soon as possible!!

There are many reasons for this, and you can't figure out your situation and can't make a conclusion.

Then you try to join or something like that Lack of experience.

There should be a positioning, what age group? At what price? Or what style?

Is it mainly formal or casual? Wait a minute. Then analyze whether your location, potential customer base, and the positioning of your garment are aligned.

Of course, there are many more than that. For example, it is not that the lower the product, the better it sells, and sometimes, too low will give people a feeling of disbelief and doubt the quality of your product. So, these have to be carefully analyzed and planned.

You want to sell clothes by age group. The focus is on selling with you at a low profit, such as buying a loudspeaker to publicize it: this has entered a batch of .........29 yuan or 39 per piece, don't round it, the store here sells it very hot.

Nowadays, most people shop online, like I rarely go to physical stores to buy clothes, you can try to open **.

Physical stores are not making money now, personal advice: set up a stall and change places every day. **Tmall is fine.

Service attitude, new products are available!

Do you want to do physical or **,**,**, or children's clothing?

If you have no experience in clothing and are willing to open a teahouse, you can come to Chengdu, and we will work together to share the risks and costs.

No analysis is done.

Many people decide to do business, and they want to start it all at once, and they are in a hurry to rent a space, purchase goods, and open a business. It's good to hurry up, but no analysis and no planning is blind action. Although the business is small, it is your own effort, and it requires investment of money and energy, so it is necessary to do some basic analysis before the opening of the clothing store.

At the very least, these questions should be considered clearly: what to do? What style?

What price? Does the style and price of your work match the business district where you live? What are you going to make?

Why should consumers choose to buy your clothes? If the answers to these basic questions are not clear, I think it is best to go to the market first, understand the market and understand the future competitors, so as to gain a foothold in the big market of the clothing industry.

In order to make characteristics, we must find characteristics on the basis of consistency with the style of the entire business district, rather than looking for the so-called "characteristics" and "differences" in the category and target market, which will be counterproductive.

Don't look at the market. In the era of a buyer's market, it's not like you're going to be asked for anything you sell, and you can sell anything. Although everyone knows this truth, they always forget it when they do things. Many bosses who have just started to make clothing go to the wholesale market to buy goods and only choose what they like, and do not have a basic plan for the goods they want to operate.

What consumers recognize is what is good, and the guests they like may not like it, so we have to study the preferences of the guests rather than the boss himself.

It is not advisable to take over. Here's why:

1.If you are not familiar with the bidding process, you will have less advantages when bidding.

2.A lot of bidding projects have insiders, and if they don't have a relationship, they are likely to be lost.

3.Clothing stores need to build a group of old customers to stabilize their income, and after a few months, if they don't get the bidding and have to change places, the old customers that they have cultivated may be lost.

The transfer fee is not mentioned in the above reasons, because the transfer fee includes 4 months' rent (I don't know how much rent is a month), and I don't know if the decoration of the store can be used directly.

Hello, if you are in a hurry, you can take it, you can open for at least 4 months, so that you are renewing or re-bidding at that time.

I understand this, and I don't have a good business in opening a supermarket now. It's about to turn, business is not good, clothes are not attractive, now this society is not a problem, too cheap no one buys, two you have to be able to speak, understand the psychology of people who buy clothes, the most important thing is that the style of clothes should be attractive, ** not too low, not very high.

1. This is completely possible, an industrial chain has been formed, and you can find a local trademark registration company to help register 2. You can register your own trademark, if you just open a store, it is not cost-effective, or you can establish a garment factory and recruit a large number of national **. Either you have to invest in opening many specialty stores, and the former is slightly less expensive. If you look at the cost of a single store, the cost of a single store is generally about 10-200,000.

4. You can find a manufacturer.

1. The shopping guide dresses casually.

The clothing of the shopping guide sometimes affects the mood of customers to buy clothing, because the decoration of the clothing store and the wearing of the shopping guide are the first impression of the clothing store to the customer.

2. The fritters and flickering performance of the shopping guide.

Many customers hate overly fritters and boastful clothing guides, who tend to speak like endorsements. Customers will feel it, they just don't say it. In the face of customers, the clothing shopping guide can answer as long as he has questions, with precautions, don't be too fritter and flicker.

3. The shopping guide dislikes the poor and loves the rich.

When some shopping guides see customers entering the door, they weigh the customers first, and then decide whether to carry out shopping guides and sales. Remember the truth of "entering the door is a guest", and do a good job of reception. Many customers who are interested in shopping or have a lot of purchasing power are not good-looking.

4. The shopping guide has nothing to do and uses the "director discount method".

When many stores sell, they like to use the "director discount method" to attract customers. However, many customers now know about this trick, so the effect is relatively poor. It's better to answer the customer's questions and answers honestly.

5. The professional level of the shopping guide is not enough.

The professional level and sales skills of the shopping guide are not enough, and even they don't know what to ask, which is often easy to give customers a feeling of distrust.

6. The shopping guide is either too enthusiastic or indifferent.

Some clerks think that the products in their store are expensive, and they ignore customers who don't seem to have purchasing power, and even look at customers with "can you afford it?" Of course, there is also a kind of just the opposite, like the folks who have pulled customers away for many years, and it is better to scare customers to run away.

7. No one greets you, and the guests leave after shopping.

When some stores are training, tell the shopping guide not to greet customers too enthusiastically, and let customers take their own time. In fact, that's not right, there is a difference between warm greeting and proper shopping guide, professional shopping guides must have professional sales skills and basic courtesy, so that customers feel welcome, is what we want to achieve.

8. I don't understand the customer's consumption psychology.

Clothing shopping guides should understand the needs and consumer psychology of customers, rather than "the king sells melons and boasts". Shopping guides understand the needs of customers and their own product advantages, and meet the needs of customers with high-quality shopping guide skills, which is 100% the correct sales method.

The above are the eight reasons for the loss of customers in the process of operating clothing stores, and I hope that all clothing store owners can take warning, avoid these wrong practices, and strive to retain old customers, but also capture new customers.

Ask if there is any other way to do this?

Question: We are the brand of clothes.

We are the brand of clothes.

Is there any other way.

Can you tell me more about your question?

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