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Summary. First, as a pharmacy person, we should remember that the starting point of recommending products to customers is customer needs, not good products and big brands.
What are the sales techniques for selling drugs in pharmacies?
First, as a pharmacy person, we should remember that the starting point of recommending products to customers is customer needs, not good products and big brands.
Second, the salesperson should learn the case description of the sales method of "value first, then **" - in the store, it is often seen that some customers will directly ask ** as soon as they pick up the product, and even some people directly ask about the product price. Pharmacy Education Network found that as a pharmacy person, many times without introducing the product (or without letting the customer know about the product), directly communicate with the customer**, and finally the actual sales are almost rare.
The right way to sell is to communicate value to the customer. Customers will only buy if they think the value of the product meets their requirements (**not the main factor).
It is my pleasure to help you and hope mine is helpful to you
Customers end up being too expensive.
What to do. Explain to him the difference in the effect of the high and low drugs, and explain it directly and clearly.
For the symptoms, you can't just look at the high and low.
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Maintenance and management of near-expiration drugs in pharmacies: 1. When purchasing drugs, the pharmacy department shall suspend the purchase of near-expiration drugs except for the short-term drugs required for special urgent purchases. 2. On the 25th of each month, the conservator regularly reports the monthly report of the near-term drugs to the sock collapse pharmacy department.
3. The pharmacy department should strengthen the dispensing of drugs with a near-term effect. 4. Warehouse keepers and drug dispensing personnel strictly follow the principle of "first-in, first-out, first-out in the near future" to prevent drugs from expiring and becoming invalid as much as possible.
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According to the provisions of China's relevant laws, expired drugs are inferior drugs, and if pharmacies sell expired drugs, the drug supervision department may confiscate their illegal gains, and impose a fine of not less than one time but not more than three times the value of the drugs sold, and revoke the business license if the circumstances are serious.
The Drug Administration Law of the People's Republic of China is not clear
Article 49 The production and sale of shoddy drugs is prohibited.
If the content of the drug ingredient does not meet the national drug standards, it is an inferior drug.
Drugs with any of the following circumstances shall be treated as inferior drugs:
1) Failure to indicate the validity period or change the validity period;
2) Failure to indicate or change the production batch number;
3) The validity period has expired;
4) The packaging materials and containers that are in direct contact with the drug are not approved;
5) Unauthorized addition of colorants, preservatives, spices, flavoring agents and auxiliary materials;
6) Other non-compliance with the provisions of drug standards.
Article 74.
Those who produce or sell inferior drugs shall have their illegal production or sales of drugs and illegal gains confiscated, and shall be fined between one and three times the value of the illegally produced or sold drugs; if the circumstances are serious, it shall be ordered to suspend production, suspend business for rectification, or revoke the drug approval certificate, revoke the "Drug Production License", "Before the Drug Business License" or the "Preparation License for Medical Institutions"; where a crime is constituted, criminal responsibility is pursued in accordance with law.
1. What are the types of illegal drug advertisements?
1. Arbitrarily tampering with the content of advertising approval and exaggerating the efficacy publicity;
2. Contains the best curative effect, medicine to disease removal, safety, safety prevention, safety and non-*** content;
3. Contains absolute language and expressions such as "the latest technology", "the highest science", "the most advanced manufacturing method", "the king of medicine", "national new drug", etc.;
4. Contains the content of the highest rate, effective rate and awards;
5. The content of using the nominal image of public figures, celebrities, medical research institutions, academic institutions, medical institutions, experts, doctors, and patients as proof;
6. Advertisements for drugs in the public (such as television, radio, magazines, newspapers, the Internet, etc.);
7. Using expired and invalid advertising approval numbers, or even forging and fraudulently using drug advertising approval numbers for publicity;
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Liared people were said to have a lot of benefits from this medicine.
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[Special reminder]: Only a very few people can be fortunate to see, and at the same time, it is a learning and communication platform that only a very few of the very few can learn and apply, and its power is huge. It's not complicated, it's easy to understand, and it will completely subvert your thinking, allowing you to use the easiest way to get customers and multiply your performance.
I learn it every day as a top sales secret. Every time you flip through it, you get something!
There are practical tricks for visiting, negotiating, planning, and getting customers in the morning, and you can use them in the afternoon.
Don't read it as a **, otherwise, you will take the initiative to give up the opportunity with an annual salary of more than 300,000. [Scan and learn now].
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1. Master the professional knowledge of drugs, including the basic information of drugs, pathogenic mechanisms, etc., especially for new drugs, this professional knowledge is essential. Moreover, drugs are different from other commodities, they are special commodities related to the safety of the people's lives, and their indications, dosages, contraindications, etc. must be accurately grasped, and no mistakes must occur.
2. Figure out the psychology of consumers, due to the difference in consumer distribution, we need to face all kinds of customers every day, at this time, we must know how to observe words and colors, and use certain social skills to narrow the distance between customers.
3. Good service attitude, many times pharmacies are not only selling drugs but also selling services, high-quality service can help promote every sale, and can bring more "repeat customers" for pharmacies.
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Summary. Hello, first of all, pharmaceutical expertise, which is one of the things that you must master as a pharmacy salesperson. This includes basic information about the drug, pathogenic mechanism and selling points, etc., especially for new drugs, where expertise is essential.
The second is to figure out the psychology of consumers, due to the difference in consumer distribution, we need to face a variety of customers every day, at this time we must know how to observe words and colors, and use certain social skills to narrow the distance between customers. Finally, it is necessary to have a good service attitude, many times pharmacies are not only selling drugs but also selling services, high-quality service can help promote every sale, and can bring more "repeat customers" for pharmacies.
How to improve sales skills at a pharmacy?
Hello, first of all, pharmaceutical expertise, which is one of the things that you must master as a pharmacy salesperson. This includes basic information about the drug, pathogenic mechanism and selling points, etc., especially for new drugs, where expertise is essential. The second is to figure out the psychology of consumers, due to the difference in consumer distribution, we need to face a variety of customers every day, at this time we must know how to observe words and colors, and use certain social skills to narrow the distance between customers.
Finally, it is necessary to have a good service attitude, many times pharmacies are not only selling drugs but also selling services, high-quality service can help promote every sale, and can bring more "repeat customers" for pharmacies.
Pharmacy salesperson service classification.
Hello, pharmacy sales are far from the service category.
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Medicine is a thing that often needs to be bought, but there is no disease, the average person will not buy medicine, if you want to quickly have sales, then you can't do without activities, it is best for middle-aged and elderly people, they have diseases and take medicine more, through the activity to attract later, promote your medicines including health products, or you do some preferential activities, attract everyone to prepare some cold medicine and fever medicine in advance, casually not sick but tell them to prevent.
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