Why can t some bakeries attract customers?

There are only a few kinds of products in each house, and the food is annoying and expensive, and if there is no new taste, the price will rise.

The product is delicious, only good raw materials and strict technological processes can make good products, the open workshop must be clean, the items are neat so that customers can look at the food safety assured, the attitude of the waiter is always enthusiastic, but can not be overly enthusiastic, the store decoration is clean and transparent, the environment is comfortable, the product display is good size, color matching.

Tell you about success stories. After 16 years of learning design from a local rich girl, she didn't do it for 2 months. In 18 years, she opened a store, and the business was very good, the signature was a birthday cake, then desserts, milk tea juice.

Why do people do it?

1, a local rich girl, think for yourself what kind of person you go to her house to buy things! You don't need to attract customers at all!

2. Design, making cakes has something to do with design.

If you are very good at making cakes, or go to a chain store or go to a hotel to make it, I have been to a five-star hotel to do it, and I have come into contact with people who make desserts in it, and the dessert boss is level 8 art. This kind of hotel includes food, accommodation, five insurances and one housing fund, 13 months' salary, things to receive during the New Year, birthday parties, etc.

Isn't the bread in the bakery a little too tricky now? Spent the most expensive price. It doesn't seem to be the real thing.

I don't think it's enough to be delicious, there are too many delicious dessert shops now, and the reason for the bad business is to be found in many ways. First of all, location matters. If there are two or three dessert shops on a street, the competitive pressure will be greater, and there will be corresponding ** activities in addition to delicious food.

If it is not opened in the right place, such as there is no school or community around, but it is opened in a commercial street or a small place, the lack of an audience will also affect the business. It was known that the main audience for desserts was children and young people. The dessert shop that usually opens in front of the school welcomes several waves of young customers after school.

It may be that the location is not well chosen, if the location of your store is not well chosen, for example, you choose a place where the amount is not very much, or although the amount is a lot but there are few fixed people, such as there is no big community around the store, or a school, or something, although the amount is large, but they will not come after buying, it is not that you are not doing well, but people only pass by here occasionally, even if they want to eat again, they have no choice but to live far away, and they can't run again just to eat your baking. Another possibility is the problem of service, if the service is not very good, it will also lose a lot of fans that should have been.

Personally, I think the primary reason is that marketing and drainage are not in place, and the second is whether the product is suitable for good quality and low price.

There is only one reason: the goods are ugly.

If the products in the store are not distinctive, in terms of taste and style, they are all plain, which will also have a certain impact, or the store has not been publicized before it opens, and it has not been carried out after the opening, which will also have a certain impact.

The product is not only delicious, but also inexpensive. At the same time, it must have its own characteristics, not exactly the same as the products in other stores, and there must be products that others do not have, so that customers can only come to your house to buy when they want to eat.

Maybe it's because of the lack of activity! Do some activity appropriately. For example, Spring Festival, New Year's Day, Children's Day, Christmas and other festivals, or store celebrations and other opportunities that can be used to make customers a little cheaper.

The main reason why bakery business is not doing well now is that everyone likes to buy online, and they don't need to go out to eat cakes.

The store façade has no characteristics, so that consumers do not have the desire to enter the store as soon as they see it.

1.To have a bright and clean shopping environment The hygienic environment of the bakery, the beam placement of goods, these will affect the sales of products, the bakery goods can be placed with glass counters, good transparency, and look clean and hygienic. Freshly baked and sold as unpackaged as possible, giving people a sense of freshness.

There are some items that need to be packaged.

2.No matter how good the product is, customers will have taste and visual fatigue after a long time, so new products should be appropriately added, and if the innovation ability is insufficient, you can temporarily refer to others.

3.It is necessary to pay attention to the customer's publicity, the customer's praise is better than all, if the product is not good, no matter how good it is, the customer will not buy it next time.

There is a single channel for publicity and utilization. They use local newspapers, and they focus on evening newspapers, and occasionally use Fengqiao to shout radio, and a few cake shops do a few lightbox advertisements in front of their own store Ginno. Wide imitation.

The pros and cons of this fee-free campaign are as follows:

Disadvantages: 1. High cost: Free activities require the store to bear the cost, including ingredients, labor costs, etc., if the number of customers is too large, the cost will be very high.

2. Malicious occupation by customers: Some customers may maliciously occupy free activities, resulting in other customers being unable to participate, thus affecting the reputation and image of the store.

1. Promote strengths and avoid weaknesses.

Every bakery has its own strengths and weaknesses, highlight its strengths and avoid its weaknesses in order to boost morale at work.

Second, first raise and then suppress.

Personnel management is the cornerstone of achieving profitability and building a brand in a bakery. When an employee does something wrong or doesn't do something well, it is right not to let it go, but splitting is a reprimand, and no matter how cultured people are, they can't bear it. The advantages are in the first place, and they should be carried forward; What are the shortcomings, to be corrected.

3. Lead by example.

A store manager, a boss, you must lead by example, be a role model, whether it is work or family affairs, you must be the one who transmits positive energy.

Fourth, the responsibility is unshirkable.

In the same bakery business, interpersonal relationships are the most headache. All kinds of problems emerge one after another, and the boss must face it squarely, because his job is his duty.

Fifth, cultivate talents.

Subordinates know the opportunity to exercise sincerely, promote them, and they will consciously contribute to you. Moreover, each unit requires the superior to continuously cultivate talents. It is necessary to let the subordinates strive for excellence in their work, and in doing so, they will also have the opportunity to be promoted.

Sixth, the goal is clear, find the correct positioning.

A clear goal is like a target, the target is the bullseye that is red, and the dart in your hand only needs to go to the red heart. As the operator of a bakery, it is the key to consolidate the position of the bakery and move forward steadily by setting the store's business strategy and goals, locking in the customer base, establishing core sales products, constantly absorbing external experience, and creating new products (such as nut cakes, high-quality snacks, etc.).

1. In broad daylight, open a black shop.

If the lighting is not bright enough, there will be an illusion that the business is depressed or even about to go out of business. Although many bakery owners make the lights in the store windows very bright, in the non-kitchen production period, in order to save electricity, the lights in the baking room and the piping room are turned off, which will give consumers the illusion of depression and the product is not fresh, if you don't want customers to have this illusion, then turn on the lights. The purpose of opening a store is to make money, not to save money, and the brightness (proportional to the grade), if you want to be more competitive than your competitors' stores, you have to be brighter than other stores.

2. There are people who have no one and open a deaf and dumb shop.

Background**: 15% increase in customer patronage; Soothing** can increase the deep contact rate of customers and increase sales by 30%; Before work: uplift the spirit of the music, improve the morale of the team, and start a new day; In the stage of passenger flow concentration, the fast-paced European and American countryside will make the sales atmosphere more popular, and the period of less passenger flow, **light**, relieves fatigue, and allows consumption to sit down, slowly consume and experience.

In addition to the background, shopping guides, welcome service personnel of the standardized pick-up and drop-off polite language, etc. should be standardized, many stores, after entering the shopping guide, the service staff do not have any polite language, and they are not even too lazy to take care of it, ignore the customer, and the customer will not pay attention to us.

Compete for market share.

When the bakery cake shop lacks heavyweight new products to launch in the short term, the main way to change the competitive situation and improve the profit level of the bakery cake shop is to expand the market share of existing products. Therefore, bakeries often launch some ** activities to promote consumer purchases or compete for market share of competitors.

The first is price reduction, the purpose of the wheel of price reduction is to improve the cost performance of products, in order to achieve the purpose of promoting consumer purchases. Since the vast majority of bakeries will prefer price reduction when promoting sales, the influence of such marketing activities on consumers is getting weaker and weaker, so that there is often a situation where the market share of cake shops does not rise, but the profits decline.

The second is the binding of associated products, that is, the strategy of spending in this store and giving away or enjoying the services of other ** merchants in the first place. This type of event is a multi-party event: event organizers, affiliate partners and consumers are all able to benefit from the benefits.