Does anyone know the difference between physical stores and micro businesses?

1. Conditions of entry.

1.Brick-and-mortar store operations need to go through the application and registration procedures for industrial and commercial taxation before opening a store, while micro-business operations are not required at present.

2.The investment in the operation of the physical store is large, ranging from tens of thousands to hundreds of thousands (so think twice before entering), while micro-businesses can open a good fortune with hundreds of or two thousand (so some students can be bosses with their own New Year's money).

3.If you are not ready to hire helpers for physical store operation, you must devote yourself to it (if you have a job, you must be ready to resign), while micro-business operation does not need to consider this, just do it at the same time.

2. Operational Risks:

1. Input cost:

Physical store operation: In terms of operating costs, physical stores are undoubtedly very huge, not only to bear the investment pressure of goods, but also to spend decoration costs, as well as fixed monthly national and local taxes, hiring personnel fees (unless you go on it yourself), electricity, water, garbage, public security fees, etc.;

Micro-business operation: Now micro-business gives sellers lower and more relaxed entry conditions, which is the biggest reason why many friends who have no economic conditions but want to start a business are sincerely interested in micro-business operation.

2. Peer competition:

Brick-and-mortar store operation: Because the market is established, the proportion of the same goods sold is larger (unless there is a franchise brand with geographical control), so the competition between brick-and-mortar stores is obvious.

Micro-business management: Although the competition among peers is also very large, it is driven by the level of credit on the one hand, and on the other hand, there is a luck in it; At the same time, because of the small investment, many micro-businesses have no improvement in business for a period of time, and have the flexibility to change the façade, and soon they can try to operate another new product, which is not like the physical store to bear many limitations and pressures.

3. Admission rate:

Physical store operation: Every day when customers walk into your store, you will have customers, generate the store entry rate, and have sales.

4. Off-peak season:

Physical store operation: It can be said that it largely depends on the transformation of the four seasons and holidays to drive consumption, so there is a difference between light and prosperous.

Micro-business operation: the network extending in all directions is not limited by geography.

Micro-business management: the number of friends in the chat software on your mobile phone, for example, if you have a thousand friends, then you publish your product once a day, and when your friends pick up the mobile phone to look through it, they all become your potential customers, and you have a thousand customers entering the store today, and they can also be customers all over the world.

There is no difference, that is, the physical store needs rent, and the Hui businessman needs publicity, contacts and product quality.

The differences between physical stores and micro-businesses are as follows:

1. The regulatory authorities are different.

Physical stores are approved and supervised by the CBRC, and only leasing companies approved by them can be named "financial".

The borrowing of (short-term) funds from the financial market by micro-businesses does not involve the issue of credit scale, but involves the funds or credit of public deposits, so the amount of leasing transactions (in order to prevent the systemic risk caused by the long-term use of short-term funds) should be included in the strict management of credit scale. As a result, the leasing company is supervised as a lending department.

2. The influencing factors are different.

Physical stores are an important factor that directly affects the size of the market capacity. On the one hand, micro-businesses are subject to the influence of macroeconomic conditions, and on the other hand, they are affected by national income distribution policies and consumption policies, and micro-businesses directly determine the level of consumer purchasing power.

3. The scope of inclusion is different.

According to the tax law of physical stores, the part of labor remuneration that should be subject to income tax after deducting tax-exempt items should be paid according to national regulations. The micro-business is the salary paid according to the hourly wage standard for the work done, including the basic salary and job salary paid to employees by the unit that implements the structural wage system.

Encyclopedia-Micro business.

Encyclopedia - Physical store.

There are the following differences between micro-business and micro-store:

2.The mode is different:

The micro store is a store platform, merchants can add goods in the store background, carry out activity promotion, and buyers can buy directly, similar to **store management. The micro-business model belongs to a mixture of B2C and C2C. Among them, B2C micro-business mainly involves trading platforms, marketing plug-ins and social distribution, and C2C micro-business mainly involves personal distribution interfaces.

3.Different ways to promote:

The completion of the micro-store can be carried out with the help of the WeChat platform for all-round promotion, merchants use their own WeChat*** to bind the micro-store, push the goods directly to the user, of course, you can also promote through the ** circle of friends, QQ space, Weibo, etc., in addition, merchants can carry out activities in the background of the micro-store from time to time. Micro-businesses are more likely to use WeChat Moments, QQ Space, Weibo and other channels to promote products, and sometimes use some WeChat marketing tools to push information.

WeChat store is an independent APP, and any marketing activities need to be done with the help of third-party tools; The micro ** is built on the WeChat public platform, behind which are hundreds of millions of WeChat users, it is conceivable that this huge data will bring unexpected promotion traffic.

1. From the perspective of traffic operation.

The traffic operation of the app is based on the business market, and cooperates with other online product replacement resources to obtain traffic and new customers; or obtain external traffic through paid advertising, such as NetEase News to place information flow ads; Mini Programs are backed by the huge traffic of WeChat, and have developed nearby Mini Programs, active search Mini Programs, WeChat friend chats and WeChat group scanning code identification, *** menu association, chat list top and other entrances, offline merchants can guide users to scan the code through materials, regardless of online and offline, you can easily obtain traffic in WeChat through ***. Of course, Mini Programs can also exchange traffic and cooperate with each other, which is mutually beneficial and reciprocal, forming a linkage effect.

2. From the perspective of channel operation.

The Mini Program does not require users to go to the app store to install the cost, the threshold for use is very low, and based on the high-frequency and over-time application environment of WeChat, there is no traditional channel operation, but just like the massive WeChat, the channel operation of the Mini Program in the future should focus on how to rank high among the many Mini Programs in WeChat, study the sorting rules of WeChat, and do a good job in the sorting optimization of their own Mini Programs.

The above information comes from New Business Cloud.

The difference between micro-business and **:

1. The trading platform is different.

1. The PC and mobile phone users are based on the first platform for trading;

Second, the transaction method is different.

1. In order to solve the problem of the user's capital security, the great Alipay was invented, and the use of Alipay transaction can perfectly solve the safe transaction process between buyers and sellers;

2. The transaction method of micro-business includes any means of payment, and many buyers make payments directly.

Third, the promotion methods are different.

1. The promotion of ** is composed of inside and outside the station, and both parts are living with various netizens, and perfectly driving many industries;

2. There is only one promotion method for micro-business, fan promotion or circle of friends promotion, and the mode of establishing a circle of friends for promotion on major platforms.

Fourth, the difference of incidental products.

1. It has formed a huge product, and it also comes with other products;

2. Collateral products of micro-business verticals.

Micro stores belong to micro stores, and micro stores are not equal to micro stores. Micro store refers to the store platform opened by Tencent on WeChat, just like ** to tease KGI. Microcommerce is not limited to these. Let's introduce micro-business and micro-business to you, is it the same?

2.The advantage of micro-commerce is that it is not tied to any platform and any store. Do what you want, do what you want. There is no need for Sun Coarse to worry about bad reviews anymore. Don't worry about hoarding can't**.

3.Micro stores are based on stores, and micro stores need to be popularized by micro stores with people as carriers.