What is the difference between the Great Wall Motors Red Label and the Blue Label? Why are they stil

Last time, a friend was ready to buy Haval H6, and the blue label version was out of stock, and then I was asked what was the difference between changing to the red label version, and I said casually: It's all the same, it depends on your mood. As a result, there are many people waiting for the blue label version in the Haval 4S store, and my friends are thankful for waiting for the flowers, so I wondered at the time, what is the difference between red and blue?

Let's start with the most basic visuals

Red label version, blue label version, car logo can generally be seen in the front grille, rear bumper, wheel hub**, steering wheel**. There is also a detail, the style of the grille. In fact, ** can be seen very clearly, the red label version is a shield, and the blue label version is a flat hexagon.

This style is involved in the history of Haval. When Haval first became independent from the Great Wall and was named Haval, it used a red label. Although it is a bit strange, it may be to cater to the Chinese tradition of liking red.

At that time, the style of the front grille of the Haval H6 and other models was mainly shield-shaped. Later, when the Blue Label version was released, the flat hexagonal style was added.

And judging by the official statement of the Great Wall:

The Great Wall official has said that the style of the Red Label Haval is more atmospheric and flamboyant, with a strong sense of visual impact, focusing on luxury, convenience and multi-use, positioning the mainstream family group; The style of Blue Label Haval is simpler and colder, with a sporty style, focusing on cool, novelty, and a sense of science and technology, positioning a new young group. Moreover, the two brands are sold through separate channels.

But what about the actual situation?

In fact, judging from the current Haval H1, Haval H2, Haval H6, Haval H7 and other models, the red label version and the blue label version do not distinguish between sport and comfort except for the difference in logo color and configuration. Even until the latest ** Haval H7L Red Label Edition, the two versions have a difference of 1 cm in body length.

What is the choice suggestion?

It's still the same sentence: it depends on your mood.

After studying for a long time, there is really not much difference between the two versions, take the domestic best-selling Red Label H6 and Blue Label H6 Coupe as an example, although the two are different in appearance and interior in addition to a little detail, others such as the engine and gearbox are the same. Buy whichever look you like, depending on the configuration you want. After all, the configuration of the Haval model, really!

A lot! <>

One is stable and the other is young, try different groups of people, and other structural configurations are the same, that is, the face shape determines the crowd.

A little more design, a little more choice, yes! It's a pity that other manufacturers can't learn from it, such as Chery, one is more ugly than the other.

In fact, the main reason is that there are too many models, a store can't put it down, and when it's over, it's not much different, how to fool people.

What does Pee Nyima know? , the blue label with the impact and the heated mirrors, the red label does not.

I have nothing to say: "One sentence is to change the soup without changing the medicine"! Flicker, flicker, flicker! If the stock car is changed to a new brand, it will become a new car.

This is fooling people, right, the configuration has not changed, can a logo color change anything?

Speaking of Great Wall Motors, I think everyone will be familiar with it. As the leader of SUVs in China, its Haval brand has achieved excellent results and won the favor of consumers. When we buy a Haval SUV, we will find that all models such as Haval H6, Haval H7 and even Haval H8 have blue and red labels.

I believe that many people only know that the Haval red and blue label models are different, but most people don't know what the difference is. Let's take a look at it today. What is the difference between the red and blue labels of the Haval SUV?

Let's take a look at Great Wall Motor's official statement first. The red label and the blue label are mainly aimed at different social groups. Red Label Harvard's design is family-focused, simple and stable.

Luxury, which is aimed at business families and civil servants; With a focus on individuality, fashion, sports, coolness, and freshness, the Harvard Blue Label Edition is aimed at young people and young people in society. From the positioning of the red and blue logos, it can be seen that the two cars face different consumers, and they can choose different cars according to different needs, so that consumers can buy more cars. Of course, the biggest difference between the red and blue logos of the Great Wall is the appearance.

From our most direct visual point of view, the red logo is a trapezoidal design, while the blue logo is a hexagonal design, which is also an important basis for us to distinguish the red and blue logos of Haval models in addition to the color of the logo. While there are differences in appearance, the red and blue labels don't differ much in terms of interior, power,**, and configuration.

After the first question, let's take a look at why these two cars are sold by different dealers. In fact, it is also Great Wall Motor's plan for 2015, which has not yet been fully implemented, which means that we can still buy any of the red and blue models in the dealers that we lack in the Haval segment.

Millions of car purchase subsidies.

The difference between the two is mainly in the product positioning, the appearance design is different, the interior design style is different and the configuration is also different.

The difference between the Haval Red Label and the Blue Label:

1. Different product positioning;

According to Haval's official statement, the style of Red Label Haval is more atmospheric and flamboyant, with a strong sense of visual impact, focusing on luxury, convenience and multi-use, positioning mainstream household groups;

The style of Blue Label Hadong Pi Liver is more simple and cold, the shape is full of sportiness, focusing on cool, novel, full of science and technology, and positioning a new young group.

2. There are differences in the appearance design;

From the most intuitive visual point of view, the middle grille of the red label model is a trapezoidal design, while the blue label grille is a hexagonal design. Of course, in addition to the difference in the grille, there will also be some differences in some details, such as the lights and wheel shapes.

3. Differences in interior design styles;

In terms of interior design, there are usually obvious differences between Haval Red Label and Blue Label models. Generally speaking, the interior atmosphere of the Red Label model is more warm and inclined to home design, while the interior shape of the Blue Label model is relatively dynamic and inclined to be young and energetic.

4. The configuration is different.

There will also be some differences between the Haval red label and the blue label in the Nassoi configuration, just take the 2019 red label dual-clutch super hao Zhilian version and the same** blue label version compared with the red label with more lane keeping, active parking function, and the blue label is optional. But the blue label has an active braking function, while the red label does not.

Photo by Zhang Huangbin of Pacific Automobile Network).

In April 2015, at the Shanghai Auto Show, the Haval brand released the red and blue label strategy, the red and blue label strategy is to meet the market demand for further subdivision, to ensure the rapid development of the Haval brand and the launch of the product and market strategy, Haval products form a red logo and blue logo as the representative of the dual product line, dealers will also be divided into red label dealers and blue label dealers.

Red and blue label productsThere are differences in positioning to face different market groups. Red Label ProductsThe style is atmospheric and public, focusing on luxury, convenience and multi-use, positioning the mainstream family group; Blue Label ProductsThe style focuses on cool, novel, sporty style, full of science and technology, and positioning a new young people.

In the second half of 2018, all Haval products have been unified with gray label!

There is no difference between the Red Label and Blue Label models, which are basically identical. The biggest difference is mainly reflected in the exterior and interior design, mechanical properties, etc.

The design style of the Red Label H6 is mainly aimed at the aesthetics of mass consumers, and the exterior and interior design take a practical route, which is more warm, and the shape is relatively rigorous, which is more suitable for home travel. The Blue Label H6 model is more prominent in fashion personality, more bold and avant-garde, this design positioning is mainly to meet the needs of young consumers to pursue individuality.

Compared with the red label, the Haval blue label is still better than the blue label, the difference is that the configuration of the red label and the blue label is different, and the user groups of the red label and the blue label are not the same.

The Haval H2S Blue Label power system is still the familiar turbocharged engine, with a maximum power of 110kW at 5600rpm; The maximum torque is 210 Nm and 2200-4500 rpm. Mating the engine is a 6-speed manual and a 7-speed dual-clutch transmission.

The performance of the Haval H2S blue label in driving is still to pay attention to the comfort of daily travel, the smoothness of the power output is very good, and it will not easily appear abrupt performance, and the turbocharged engine can easily drive the vehicle forward, but it can well ensure the comfort of passengers in the car.

The Haval H2S blue label vehicle is equipped with a 7-speed dual-clutch gearbox, the overall performance is still good, and the gear can be quickly switched, but in the congested road section, the frequent switching of low-speed gears will also have some setbacks, which will have some impact on the performance while driving.

Summary: The emergence of the Haval H2S blue label is a big impact on the market at the same level, with better configuration and lower **, which makes the new models further improve the purchasability on the basis of the original good cost performance, making the Haval H2S blue label easier for consumers to be tempted by it.

Compared with the red label, the Haval blue label is still better than the blue label, mainly because of the difference between the applicable people and configuration.

In fact, the reason why Haval H6 launched two colors of car logos is not as mysterious as everyone thinks, simply put, it is the product strategy formulated by Great Wall Motors in order to cater to the tastes of different consumers. The first use of the Harvard logo began in 2013, when Harvard first appeared in the public eye as an independent brand.

The original Harvard H6 only had a red label model, and as the Haval H6 continued to become popular in the market, it sold well. H6 involves more and more consumer groups, and market segmentation has become a top priority. So on April 20, 2015, Harvard released the first model of the red and blue label at the Shanghai Auto Show that year, and since then Harvard H6 has been subdivided into two types: red label and blue label every time the first model is launched.

So what is the difference between red label and blue label models? In fact, the biggest difference is mainly in the exterior and interior design, mechanical properties such as engine, transmission, power, displacement and price.

There is no difference between the Red Label and Blue Label models, which are basically identical. The design style of the Red Label H6 is mainly aimed at the aesthetics of mass consumers, and the exterior and interior design take a practical route, which is more suitable for home travel. The Blue Label H6 model is more prominent in fashion personality, and this design positioning is mainly to meet the needs of young consumers in pursuit of individuality.

A closer look at these two cars will show that some details are quite different. For example: the shape of the air intakes, the shape of the lights and wheels, the design of the interior layout, etc.

The Blue Label H6 is more bold and avant-garde in shape, and its personality is a little more flamboyant. The red label model is more warm and the shape is relatively rigorous.

Great Wall Motors uses two kinds of red and blue car logos to distinguish the preferences of different consumer groups, so that the individual needs of the majority of young consumers can be released and satisfied, which is why Harvard H6 can continue to sell a very important reason, when the technical strength is not much different, the decision of success or failure, often reflected in some details. This initiative of Haval H6 is worthy of reference and learning from other domestic brands.

Harvard Red Label vs. Blue LabelI personally prefer the Blue Label. The difference is that the models of the red label are more luxurious and classic, and the general family cars are the mainstay. The Blue Label models are more fashionable and trendy, mainly in the young market.

In terms of appearance, the biggest difference between the red and blue labels is the front face, if you don't know that they are all H6 before, just look at the front face and think that these are two completely different cars. In particular, the front grille and headlights, both of which are smaller than the red label, look more delicate. As for the red label, he still relied on a huge grille to make a "who else should I be" expression, full of domineering.

The red and blue label versions are equipped with Haval's main engines, with a maximum horsepower of 110kW and a maximum torque of 210N·m. The transmission is mated to a six-speed automatic transmission from Aisin and a six-speed manual transmission.

The difference between the two versions of Haval Red and Blue Label is not as big as imagined, after all, Haval has such high sales nowadays, and it is always impossible to be conservative. Haval's current red and blue double standard strategy is to cater to a wider range of consumer groups, hoping to attract the attention of more young consumers.

Compared with the Haval blue label and the red label, I personally think that the red label is better, the difference is that the configuration of the red label and the blue label is different, and the user group of the red label and the blue label is not the same.

Although the red label and the blue label are both Haval H6, the two cars are completely different, not referring to the difference in the core of the three parts, but to the different positioning. According to the official statement: under the red and blue label strategy, Haval products will form a dual product line represented by red logo and blue logo, red reflects luxury, classic, mainly covering the mainstream household market, while the blue label family is mainly cool, fashionable, aimed at young people.

The official statement is that the product has a different positioning so that customers can have more choices, red is stable and atmospheric, and blue is more inclined to a sense of sportiness, so there is no standard answer to the question of which is better, red label or blue label, as for how to choose, or that sentence: the choice of the brand, color, appearance, and interior of the vehicle itself is a matter of opinion, which one you like, that is the best.

The most direct difference between the new Haval Blue Label Zhishang and the Red Label is that the Red Label has multiple front radars, front and rear head airbags air curtains, steering wheel heating, and far and near xenon lights, and the Blue Label has more co-pilot power seat adjustment, in fact, for the H6 series, the configuration of more and less does not have to be too entangled, except for some passive safety configurations, the rest can be optional.