What do you think of Weitao? What is Weitao?

**The rapid development of the wireless end has made everyone pay attention to the operation of the wireless side, and many sellers have paid attention to the operation of the computer store and ignored the wireless. There is a common marketing interactive tool in the wireless side, Weitao, which is a good helper to maintain old customers, let's talk about how to use Weitao to attract new and old customers.

1. The role of micro-Tao, 1. It can be used to maintain old customers and tap new customers. 2. Weitao is a free interactive marketing tool. 3. Micro Tao has strong operability and high practicability.

2. How to increase the number of Weitao fans 1. When customers come to inquire, at the right opportunity, you can guide customers to pay attention to Weitao's discounts. 2. In the usual express package, the outer packaging can be printed with our micro-Tao***, or attached to the praise cashback form. 3. When the store has activities or goes to the top, it can be synchronized to the Weitao broadcast to let customers know.

4. Frequently publish some hot topics of current affairs and some topics that can attract customers to attract customers' attention. There are many ways to increase the number of followers of Weitao, and we can also follow other merchants when we have nothing to do to see how others are playing Weitao.

3. Weitao marketing skills There are many interesting games and interactive gadgets in Weitao, which can entertain fans and improve the activity of the store. To let customers know more about us, here are a few common games.

2. New voting: We can use Weitao to test the money. Show it out and let fans vote, because most of the people who follow Weitao have bought it before, which is perfect for voting on the product.

3. Build a building: Set the game voice in advance, and then set the floor, let the fans participate, and when the fans step on the floor set in advance, they can get prizes, so that the game is very interactive.

If you don't make up your mind to do a good job in micro-Tao operations, see others open micro-Tao, and follow the trend and open one, then the effect will definitely not be good. Then, you need to know what the purpose of running Weitao is, whether it is to increase sales, stabilize fans, or further shape the store culture, etc. Of course, these goals can also be set in stages, and only a sufficient number of fans can better carry out Weitao activities and greatly increase sales.

Let's say that once you have decided on your goals, you can start operating. What can you do with Weitao, the general practice is to attract fans by publishing broadcasts, check-ins, games, voting or something, these functions can be found in the **Seller Service Market-Wireless Application-Weitao plug-in. According to the operational objectives determined in the second step, choose a few plug-ins that are most suitable for you, and then familiarize yourself with the operation process, you can greatly improve the operational efficiency Hope to increase fan stickiness, you can choose sign-in, games, membership plug-ins, hope **market demand and fan preferences, you can choose voting plug-ins, want to increase sales, pre-sale goods, and realize O2O services on Weitao, you can choose a plug-in like micro-reservation.

With these plug-ins to assist Weitao operations, the release of broadcasts and activities also needs to have a distinct theme, these themes need to be considered by operators in combination with store products, because Weitao broadcasts are pushed in the form of "text +**" (and**generally store products), it is difficult to see the theme of the event from the broadcast, so the number of people who only click to view through the broadcast may not be much, which requires the operators of Weitao to make full use of**store to promote and support the Weitao activities (after all**is the initial traffic** ）。

The search method of Weitao is as follows:Tool Raw materials: Huawei P50, **.

Steps: 1. First of all, open the phone, find the ** on the phone, and click to enter.

2. Enter the homepage of the mobile phone**, and you will see the micro-Tao option below when you talk about it, click to enter.

3. Enter the Weitao interface and you can see options such as following, new, and live broadcast.

4. If you follow the store, you can directly enter to view the dynamic details of the store you follow.

5. If you don't follow it anymore, you can choose to enter my attention and swipe left, and it will display blocking dynamics, special attention, and unfollowing. According to your own situation, you can choose to rent and touch.

Weitao is like the ** version of the circle of friends, but the information recipient group is more accurate. Weitao's fans are people who have already collected the store, and Weitao is equivalent to a social platform for merchants, through which sellers can obtain more high-quality customer groups, and consumers can quickly get the brand's product advantages through Weitao.

Merchants can release ** information through Weitao and hold a variety of online activities to stimulate consumers' desire to buy and increase the number of store orders. WeTao is an important channel for merchants to promote their activities.

Second, how to use Weitao in ****:

The content of the copy must be written around the attributes of the product, and the fake and empty must be refused. If the publicity is exaggerated, consumers will shop around once they buy it, which will not only lose some old fans, but also may leave a bad impression on their brand in the minds of the public.

Actively interact with fans, on Weitao, the higher the interactivity, the higher the display position, and the return visit rate will naturally be higher. Grasp the hot topics, throw more highly discussed things to fans, and let Weitao become your drainage tool.

Weitao is equivalent to its own content platform, which belongs to the merchant's own private domain traffic, and the store can publish product recommendations and information as needed, because it is not a public domain, the content restriction is relatively small, and it can cooperate with the release of dry goods or commercial information. All fans who follow the store will be able to see these updates.

Weitao is one of the important products of mobile phone deformation, positioning is based on the entrance of the mobile consumption field, in the field of consumer life segmentation, to provide them with convenient, fast and money-saving mobile shopping services.

The core of Weitao is to return to user-centric**, rather than Xiaoer's recommendation and traffic distribution, each user has their own concern, area of interest, through subscription, access to information and services, and operators and fans can interact around.

It is one of the important products of mobile phone deformation, and its positioning is based on the entrance of the mobile consumption field, providing convenient, fast and money-saving mobile shopping services in the field of consumer life segmentation. It is an upgrade of the "Talent Platform", with original content creators as the main body, and the accounts participating in the ** content ecosystem have been redefined and classified, covering the content of the original Talent System and the Merchant System.

The core of WeTao is a return to user-centric**, rather than recommendation and traffic allocation. Each user has their own account, area of interest, access to information and services through subscriptions, and interactions between operators and fans can be generated around the account.

He can achieve his own perfection by working for their happiness.

The value of life is measured by the work that people do for the present day.

The ultimate value of life lies in the ability to awaken and think, not just to survive.

It is not the circumstances that make man, but the man who makes the situation.

The trip of the husband and gentleman is quiet to self-cultivation, thrifty to cultivate virtue, non-indifferent and unambitious, non-quiet and far-reaching.

The new product that will be launched on mobile phones**, and the mobile phones of the future** will be able to receive information streams provided by different accounts in the page after clicking on Weitao. The account operators of this information flow will come from **merchants, talents, ** institutions, or opinion leaders from a certain consumer field.

For more information, please see.

To put it simply, the seller opens it on Weitao and lets his fans see it by sending messages. Fans will follow their favorites and see the messages you send.

For sellers:

Weitao is a platform to promote the brand culture of Chenhuai's own Mingji store, release discount activities, manage new and old customers, and push excellent content in a targeted manner. On Weitao, you can have many active and loyal fans, and the content posted can be received by fans instantly.

For the average user:

Weitao is a work-style waiter who can keep abreast of the latest information, discount activities, applicable dressing tips, skin care tips, shopping experience and other life information of your favorite stores. In Weitao, you can learn about the content you are interested in at any time through the form of attention.

The characteristics of the mobile Internet determine that users stay for a shorter time and need to obtain information more quickly. Users' purchasing behavior has also shifted from demand-based and mass-based consumption to personalization, and they need to obtain accurate information more instantly.

All of this can be done on Weitao.

In Weitao, sellers can no longer provide more than simple product display, but also more practical life information, and can also directly communicate and interact with loyal customers. Weitao gives everyone the opportunity to subvert the pattern of PC stores to win.

The types that have already settled in are as follows:

1. ** (SK-II, Yu Nifang, Uniqlo, Camel, etc.).

2. Bazaars (Qigege, Cracked Silk, Inman, Baiwuxi, etc.).

3. Tao Department (**Electric City, Tmall Mother and Child Museum, **Food, ****, etc.).

4. Institutions (Zhizu, self-pleasing, clothing and beauty, food and wine, etc.).

5. Talent (clothing stylist miuo, women rely on body and men rely on wearing, creative control, late-night shops, etc.) 6. Star stores (Cai Kangyong, Du Haitao, Li Jing, Maria Ozawa, etc.).

To put it simply, the seller opened it on Shenmo Weitao, and let his fans see it by sending a message. Fans will follow their favorites and see your push messages. Closed wax.

1. Leading consumer fashion, discovering fresh, fun, and trendy information and topics;

2. Form a circle of sellers and buyers, and the operation and marketing of the account will give everyone the opportunity to subvert the pattern of the PC store, focusing on popularity and content;

3. Let the best users be able to discover the content they are interested in through people and generate interactive circles.

It's the same as Weibo, post something and go to Weitao, and some fans can see it.

1. Leading consumer fashion, discovering fresh, fun, and trendy information and topics; 3. Let the best users be able to discover the content they are interested in through people and generate interactive circles.

1. Weitao is similar to the micro-Chiqing imitation letter circle of friends in **, its main role is to send out **content, which can be ** to the store's browsing visitors, and users who have collected and purchased can see the micro-Tao information sent by the store.

2. Weitao is more for the operation and maintenance of fans of old code fiber in poor hunger stores. It can improve the repurchase rate of stores, and in the current situation of slowing down the traffic growth of various platforms, no matter **, JD.com, and Pinduoduo are trying to retain users. For sellers, it is even more important to follow the trend.