How can travel companies use mini programs to create smart tourism routes and attractions?

At present, the most suitable application scenario for Mini Programs is travel and tourism, which can greatly improve the user conversion rate;

You can imagine such a scenario: when users see the travel applet they need, they directly scan it with their mobile phone to enter the applet, then place an order and pay directly with WeChat, and send the shared red envelope to a friend and post a circle of friends;

In the applet, you can see all the services of the scenic spot, catering, routes, public toilets, and rest places. You can also see everything in the scenic spot in advance through the VR panorama in the applet;

When they finish their trip, users will receive a message reminder sent by the applet in time, so that users can not only "sweep directly" in the consumption process, but also do not need to jump back and forth between different pages such as ordering, payment, and sharing, and truly enjoy a one-stop operation experience.

Improve the quality of tourism in terms of food, housing, transportation, travel, shopping and entertainment, and build a smart tourism model for mobile phone tours. Provide tourists with a full range of tourism services of "pre-tour + in-tour + post-tour" to achieve barrier-free interaction online and offline.

In order to create smart tourism routes and attractions, travel companies can use mini programs in this way:

Develop a small program for e-ticket management.

Travel companies can carry out online sales and ticket statistics of tourist attraction tickets in the mini program, and accurately manage the ticket purchase channels and quantities during off-peak seasons, so as to improve operational efficiency and enhance the image of attraction management.

Develop multi-functional services for mini programs to improve tourists' sense of experience.

Travel companies can realize the official information release of scenic spots, online ticket purchase, tour route arrangement and other functions in the mini program, which avoids long queues of tourists even in the peak tourist season, improves the service quality of scenic spots, and allows tourists to have a better experience.

Add social features within the Mini Program.

Elements such as likes, shares, evaluations, and favorites can be implanted in the Mini Program, so that tourists can quickly spread fission by sharing friends, circle of friends and group chats, increase the interaction between tourists, and promote the better development of the company.

In addition to these merchants, tourism companies can also use mini programs to create smart tourism routes and attractions in many ways, you can go to Situ Smart Travel, which provides small programs for the tourism industry, to see the case, and see how other travel companies use small programs to create smart tourism routes and attractions.

1. Boutique route recommendation.

2. Travel strategy related to tourism products.

6. Perfect refund process.

7. Set the tour items according to the date**.

8. The consumption push of the member center can push the consumption content to members in a timely manner.

First of all, to meet the direct needs of users, small but beautiful.

Second, be as concise as possible.

Third, keep the features complete and smooth.

Fourth, focus on the title, introduction, and timing.

1. How do mini programs change the tourism industry?

1) Self-acquisition.

Similar to Ctrip and Tongcheng, travel diversion platforms will take up to 15% commission for each tourist brought to the attraction, and if you want to get extra**, you often need to pay advertising costs. The decentralized ecology of Mini Programs allows attractions to independently market and acquire customers without paying additional fees, and at the same time, they can also grasp tourist information to facilitate the recall of users.

2) Precision marketing.

3) Experience upgrade.

4) Powerful data.

In addition to the basic social fission, the Mini Program also has powerful data analysis capabilities, which can detail the user's gender, age, region, click frequency, consumption preferences, etc., and supports graphical data analysis, so as to adjust the market strategy and launch corresponding products for different user groups to achieve accurate reach and improve marketing efficiency.

2. How to develop a smart tourism applet?

1) Must-have features.

2) Eligibility.

In addition to all kinds of scenic spots can get rid of tourism restrictions with the help of mini programs, large resorts, chain hotels, museums, etc. can also use small programs to solve the needs of ticket purchase and online promotion.

3) Development matters.

For scenic spots, in addition to considering the cost when screening third-party development platforms, it is more important to shop around, comparing the follow-up services of the mini program and the reputation of the platform, after all, the cost of the small program is not worth mentioning compared to the high commission, but it can bring considerable returns.

With the rise of people's living standards, the tourism industry is ushering in the best era, all over the country have developed the tourism economy, want to occupy an advantage in the fierce competition, have their own characteristics is obviously one of the pluses, small programs as a "marketing weapon", can provide smart tourism solutions for scenic spots, help form their own characteristics.

Generally, there are functions such as scenic spot introduction, peripheral services and ticket purchase.

There are many tourism mini program systems, large and complete may not be good, the key is to see their own needs and operational capabilities.

Taking a travel agency as an example, the development of a mini program requires the following four systems:

1. "E-commerce" system

Users can purchase and order tickets normally on this platform, and then they also need to go to the site for verification. Therefore, the "e-commerce" system in this travel applet needs to open up the experience platform, so that the user can complete a transaction.

Second, the distribution system

For the tourism industry, general travel agencies will have distribution personnel or foreign partners, so they need to have a set of distribution management system, so as to facilitate management.

3. Membership system

If the distribution system is for the management of small B, then the membership system is for the management of C-end users, the purpose is to be able to precipitate users and provide users with more services.

Fourth, the management system

In addition to the above three systems, a management system is also needed to be able to see the data and analyze its own business, so as to adjust the direction of operation, reduce costs and increase efficiency.

In fact, the tourism applet also has a situation for scenic spots, in short, for different businesses, it is necessary to consider the corresponding products and choose the products that suit you, so that you can get value for money.

2.Convenient and fast booking experience3.Abundant marketing tools4.Customer management system

The Deyoudian Mini Program comes with a membership management system, including user information, access records, and purchase records. Establish member rights and interests such as electronic membership cards, membership points, etc., to achieve member precipitation. Membership labeling, accurate personalized product recommendations for different users.

Second, the user experience is good.

Third, the cost of customer acquisition is greatly reduced.

The product manager of the Situ Mini Program pointed out: "As a service scenario, the hotel has rich scene applications and a large imagination space, so Situ has developed the hotel Mini Program to transform it into more commercial value, which is the potential of the hotel Mini Program, and it is also the biggest difference from other Mini Programs." ”

Situ takes "connecting all smart tourism" as its strategic direction, and is committed to helping tourism enterprises open up the entire tourism industry chain such as upstream resources, procurement, and internal management, and connect all smart tourism, and the mini program is undoubtedly an important part of connecting everything. The launch of the Situ Travel Mini Program has undoubtedly helped the tourism industry seize a new round of traffic on the mobile Internet.

There are many kinds of Mini Programs, depending on which one you need to develop, and the development cost of Mini Programs with different functional requirements is different.

There are now two types of mini programs on the market** divided into template and customization.

Template: Naturally, it is cheap, within 20,000, generally a few thousand yuan. However, the function will be somewhat limited, and what also needs to be considered is the problem of whether the environment is deployed and the source code;

Customization: The development cost is high, tens of thousands to hundreds of thousands are possible, but the function fully meets the needs of the enterprise, and can be optimized and adjusted at any time. Customers can choose the right Mini Program based on their own situation**.

The development of travel mini programs requires functions such as store display, order purchase, user verification, ticket distribution, marketing activities, after-sales service, and user management. These features are a must-have. If not, there will be many problems in the operation of such a travel applet, such as customer acquisition and management.

In addition to satisfying the user's order purchase and verification experience functions, the development of tourism applets also needs to open up the scenic spot system, because only by opening up the scenic spot system can the verification experience be solved, especially the verification of face recognition, which is already a trend. Therefore, it is best for the travel applet to also have a face recognition function.