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Main functions of the quick application applet:
Multi-store system. Different mini programs in different stores have a unified entrance, and according to the positioning of the current user, the stores are displayed in order from far to near, and the stores used last time are displayed first.
2.Store display, card collection, coupon collection. Customers who come in through the nearby mini program can clearly clarify the operating hours and store address of the store at a glance, and dial the number to ask for detailed information with one click.
You can also directly see the store's preferential activities, apply for membership cards, and receive coupons.
3.Pay quickly, pay at a discount. In-store consumption can pay for this consumption through the mini program. The system can support member discounts, coupons or points can be redeemed, and account balances can be used.
5.Personal Information. Customers can view membership information, membership levels, points, balances, coupons, shopping carts in real time. You can also control the status of your order in real time.
With the associated WeChat, you can carry out accurate member hierarchical marketing through the message push within *** to improve the repurchase rate of users. With some activity tools, it can also carry out the fission of old and new users.
9.Mini Programs**. Customers who enter through a nearby Mini Program can directly shop online through the Mini Program, share the latest traffic entrance, and acquire new customers.
10.In-store pickup and home delivery. **Shopping can be selected in two ways: home delivery and in-store pick-up, corresponding to different scene processes and adapting to the different sales processes of offline stores.
11.The first page of the layout. The content of the homepage display is variable, and the first phase is mainly based on group and hot-selling rows. Enter the applet to select the product and quickly join the group directly.
12.Hot Selling Ranking. Automatically sort products based on product sales, and prioritize best-selling products. On this page, you can directly select products for purchase, and support various reverse processes, such as refunds and returns.
13.The member center clearly displays the order status. It provides a shopping cart function, and can check account points, balances, and coupons at the same time, and the Mini Program supports a variety of payment methods at the same time.
14.Mini Program synchronization supports promotional activities.
15.Flash sale for a limited time. The background is set up for flash sales activities, and the Mini Program participates synchronously with **. Snap up the sale of goods in quick spikes. Support fast** friends to grab together.
16.Bargain. Set up bargaining activities in the background, and the mini program and ** will be carried out simultaneously, and invite friends to help bargain. Share quickly, engage quickly, and go.
17.Applicable to multi-scenario event registration. Merchants can publish a variety of registration activities.
18.Business content customization. The registration event is updated and removed from the shelves in real time, and the content can be changed. Live ** piece customization, can be rotated. Customize the event details. The event address and ** are all customized by the merchant.
21.Support store display. Support the display of its stores, the nearest store priority recommendation, one-click positioning, and fast arrival.
22.It is suitable for multi-industry scenarios. Merchants can release a variety of different appointment items, suitable for different industry scenarios, and can be prepaid, full payment, and a variety of payment methods.
23.Customize the project content. The merchant customizes the project specifications, and the content filled in by the user's appointment is customized by the merchant. The store address can be reached with one-click navigation, automatically locate the nearest store, and display the store reservation items.
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The main function of the Mini Program is application promotion, and the Mini Program can be used directly after opening, without installation or memory. The developed Mini Program is very close to the functionality of a complete app.
Regarding the prospect of Mini Programs, according to data, at the beginning of 2018, WeChat had more than 1 billion monthly active users, the average daily number of WeChat payment transactions exceeded 600 million, and the number of users using Mini Programs every day has reached 100 million. Judging from the development of the Internet today, the ecological capacity of Mini Programs is growing, and Mini Programs can be said to have unlimited prospects.
If you seize the opportunity of the Mini Program, you will occupy a new development opportunity, and perhaps you will seize the business opportunity.
At present, Baiguoyuan, Li Becca, and Zhang Dayi are all using Youzan.
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As for what functions there are, it depends on what functions you want to develop, at present, the applet can replace 90% of the functions of the app, as for the prospect, this is needless to say, everyone understands that the applet is very popular now, and seizing the opportunity can bring a turnaround.
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The applet has many functions, which is equivalent to the app, but the applet does not occupy memory, for example, the Luke catering applet is used: he has more than ten kinds of functions such as takeout, **ordering, scanning code payment, supporting takeout, and member preferential activities, so the prospect of the applet is still very good, so we must seize the opportunity.
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What are the functions of a mini program? It is a problem that many merchants will have before they first come into contact with the development of Mini Programs. Whether the functional configuration of the applet is complete, and whether it can effectively fit the store operation, today I will take you to see what functions can be realized.
1. Store management.
Including store decoration, micro official website, store information and other functions, there are dozens of store plug-ins and various styles of store templates for merchants to choose at will. Merchants can decorate their own ** Mini Program page display, if the merchant has a higher pursuit of brand personalized design, you can also develop and customize a unique Mini Program store.
2. Order management.
Including order management, order classification, appointment management, evaluation management and other functions, merchants can view order information in various statuses here, can receive orders in real time and grasp the order status, timely arrange packaging and delivery, etc., to improve store work efficiency.
3. Store management.
It can be configured with an intelligent multi-store management system, and merchants can view the specific conditions of each store's commodity orders, inventory, payment management, and multi-terminal intelligent cashier at any time through the mobile phone, which is suitable for chain or franchise retail mode, and can integrate all store resources in one step for merchants with multiple store management needs, so that the management becomes unified and efficient.
Fourth, commodity management.
With conventional functions such as commodity management, commodity classification, and commodity specifications, merchants can operate daily goods on and off the shelves, change the sales status of goods, including physical, virtual, service, appointment and other commodity forms, and support product one thing and one code, product cover main picture**, multi-specification and other settings, so that merchants can easily realize online and offline commodity synchronous management.
5. Customer management.
Merchants can set up functions such as customer management, membership levels, membership labels, member groups, membership points, etc., and merchants can open up the management membership system through multiple channels, set up their own membership cards, a variety of card opening forms, membership levels and discounts, consumption points, points cash, membership coupons and other membership functions, so as to achieve precision marketing to members, and also maintain member groups.
Sixth, the marketing center.
Various marketing functions are a great tool for the applet, including seckill, bargaining, live broadcast, community, grouping, coupons, time-limited rush purchases, points**, distribution, gift cards, full reduction and other tools, WeChat** applet is equipped with WeChat ecological development, with its own natural traffic advantages, I believe that it is easier for merchants who can use marketing tools well to achieve user-friendly promotion.
7. Data statistics.
Data functions such as data overview, customer flow analysis, transaction analysis, commodity analysis, customer analysis, and performance reports can be used, which can not only help merchants accurately grasp the operation of stores, but also help merchants promote the digital transformation of stores.
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Benefits for developers.
As an app developer. Because the Mini Program has a fixed framework and excellent optimal configuration. Developers can integrate their creativity into Mini Programs more quickly and freely.
Benefits for users:
After the vigorous promotion and popularization of WeChat, the Mini Program will reduce the burden on the mobile phone, and users can use and solve most of the problems encountered in life as long as they install a WeChat APP. And it should be that the user's phone can be released without having to install multiple apps repeatedly, so that they can do more with the phone without being restricted by the memory size.
The function can be said to be more comprehensive, which can serve all aspects of users, improve user activity, and also realize the growth of self-value.
The Mini Program is attached to WeChat, and the huge traffic of WeChat will make users open the Mini Program naturally; The functions of Mini Programs are gradually opening up, and their diversity is also more able to provide people with more services in different application scenarios.
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A lot of changes have taken place since 2018, and we have changed from a software **** app to a small program. Next, I will talk about what this newborn Mini Program is, and then introduce to you the functions of the Mini Program.
02 There is no difference between the applet and the app, and the applet does not occupy memory and can be used at any time, which is more advantageous. Oh beyond the small city can entertain our lives, providing food ordering, booking, shopping, as well as reading and listening** and other functions.
04 The emergence of Mini Programs will also change people's online lives. It will promote the progress of e-commerce and other industries. You must know that the usual sharing of goods on WeChat can only be shared in the form of links, and the applet can be ** to the intuitive big picture.
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The essence of a mini program is a tool, and there is no propagation attribute, while the essence of the program is to make content. Take the previous cooperation between the KFC Mini Program and the "Technology Daily Push" as an example, through the creation of creative content and the Amway Mini Program for users, it not only improves the content rate but also attracts many potential user groups. The combination of mini program + *** will be better when used on the hot new ** platform.
Although it may be difficult to open the entrance of online traffic in the short term, there is still online traffic, and the small program of the same company can jump with ***. A well-run Gongfan Sozhi public account can also bring traffic and users to the Mini Program.
As the most direct channel for users to contact the Mini Program, the WeChat group can appear when sharing, such as the title, introduction and banner of the Mini Program, which will bring a certain conversion rate.
In addition, the browsed Xiaocheng missing companion order will be kept and recorded on the entrance of the "Discovery" column, so as long as the user has the opportunity to click, the ** of the Mini Program will also be one more point.
Fourth, offline promotion.
There are many offline application scenarios of Mini Programs, which can generate tens of thousands of *** with parameters, and the offline promotion method usually adopted by WeChat *** can also be used on Mini Programs, and the *** of the Mini Program can be pasted in the more obvious places of offline stores, of course, this also requires early guidance and use.
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Now that the development technology of Mini Programs is becoming more and more mature, it can meet almost all the needs of operators and consumers.
1. Store management: including store decoration, personalized design, navigation information settings, store information settings, etc.
2. Management of commercial burning rock products: commodity on and off the shelves, commodity classification, commodity specification classification, etc.
3. Order management: all kinds of order information, view evaluations, etc.
4. Customer management: In addition to regular customer management, it also supports the membership system.
5. Camp pants cracking center: various marketing tools such as seckill, grouping, live broadcast, community**, coupons, bargaining, etc.
6. Data function: Kehu segment closure analysis, transaction analysis, commodity analysis, customer analysis, etc.
The above is just an example of the general functions, in fact, what are the functions of a small program, you still need to propose a plan with the developer in the early stage of development and design, so that you can use it in the later operation.
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Mini Programs have different functions and roles in all walks of life.
For example, the functions that can be achieved by e-commerce mini programs include: product management, multi-person grouping, help bargaining, member distribution, team**, data statistics, order management, and so on.
The functions that can be achieved by the catering applet include:
Scan code ordering, take-out ordering, reservation ordering, store display, dish display display, delivery query, delivery method, data statistics, etc.
Therefore, there are still a lot of functions that can be realized by the Rubber Shed in the Mini Program segment, and as for what functions need to be developed, it can be evaluated and confirmed according to their own needs.
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Mini Program is a mobile phone application that can be used without installation. Just scan***, or search, and you're ready to go. To put it simply, in the past, everyone wanted to use Mobike, Ctrip, etc. on their mobile phones, and they needed a specific app, but now they can find the applet directly in WeChat.
The role of Mini Programs: 1. Mini Programs are strong traffic entrances, and Mini Programs are the main battlefield for future business competition. Micro touch eggplant Peixin is currently the largest mobile traffic entrance, the traffic is in the first, enterprise customers will naturally go to, based on WeChat's huge user base of search traffic must have a strong imagination space.
In the WeChat search results, whether it is now or in the future, Mini Programs must be the application with the highest weight because they can meet various application scenarios. 2. Mini program is a natural application of every enterprise in the era of mobile Internet due to the high development cost of APP, complex access path, and expensive promotion costs, so that most enterprises avoid the application of APP, and the birth of the applet, with the experience of approaching the original ecological APP, without the need for ** and attention, and permanent records after access, will push the application platform of enterprises in the era of mobile Internet to thousands of households. 3. User data can be easily obtainedSince all users of the Mini Program are from WeChat, once the user visits the Mini Program, there will be a clear user portrait of the Mini Program, which is conducive to in-depth analysis of user groups, and the WeChat Mini Program provides a powerful data analysis in one step to help analyze users, discover users, and ultimately market customers.
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