How to use mini programs in rural tourism and how to develop small programs for farm stays

For the development of WeChat mini-programs in the farmhouse tourism industry, the focus should still be on functions, such as: to provide tourists with the most convenient routes, to help users develop the corresponding tourist attractions, of course, to have the function of estimating travel costs, to help tourists better understand all the travel, so that tourists have no worries when carrying out farmhouse tourism.

How to make a farmhouse mini program?

1.As a farmhouse applet, you must first locate the advantages of your own farmhouse, such as cost performance, geographical location, more projects, more characteristics of the residence, etc., and highlight its advantages when making the applet;

How to make a Quessen Farm Stay Mini Program? The production process of the farmhouse applet:

2.After understanding, open the WeChat public platform to register the farmhouse applet, and after registration, you can set the name, profile and avatar of the applet, and pay attention to the keywords of the industry when setting, so that customers can search;

3.After setting, open the Piggy CMS Mini Program WeChat Mini Program Development Tool to start making the Mini Program, first build the framework of the Mini Program, the framework of the general farmhouse Mini Program can be divided into farm scenery, activity information, search box, farm service category, etc., which can highlight the characteristics of the farm;

4.After the framework is set, add the corresponding content according to its framework, and the content can be uploaded later, you can add the play strategy of the farm, or the content of a good place for a two-day trip on the weekend, so as to attract more people;

5.After the addition is completed, you can scan the code to browse to see if there is anything that needs to be modified, and if there is no need to modify, you can prepare to publish, and you need to fill in the corresponding information as required when you release it.

Core functions of the farmhouse applet:

Farm dynamics: Farm dynamics consulting, so that customers can understand the farm more quickly.

Accommodation introduction: accommodation room classification, conditions introduction.

Quantity sold: There is a record of product sales in the background, and it is directly displayed on the applet.

**Play: A collection of game items, with a detailed introduction to **content**. Coupons: Coupon collection and use.

Room reservations: number of rooms booked, number of occupants, name, **, room retention time, etc.

Room Details: Room facilities and conditions are detailed.

First of all, we need to understand the tourism resources of our hometown, including natural landscapes, cultural heritage, places of interest and traditional culture. These resources are the basis for us to recommend hometown tourism careers. We need to understand the history, cultural background and characteristics of these attractions in detail in order to better introduce them to tourists.

1. Rural tourism is mainly in the form of niche.

Compared with other forms of tourism, the scale of rural tourism is generally small, and the way to win should be in its characteristic and humane. The ideal state is to choose a landscape and flowers, open a few bright houses and thatched halls, and see the green leaves, accompanied by the falling glow and flying rainbows; Sip tea in the morning, a cup of coffee in the afternoon, and look up at the stars in the evening; Falling asleep with the song of insects and waking up with the rooster should have an idyllic artistic conception;

Of course, you can also plant farmland, fish rivers and streams, bathe in hot springs, and wander in stone streets. Time is slowed down, the mood is quiet and leisurely, the snort is fresh and fragrant, the reflection is goose yellow jade, the noise and noise do not belong here, the fatigue and fatigue do not belong here, it is a place where people can rest physically and mentally. Just like the ship of life, anchored in a quiet harbor.

2. Rural tourism is an inevitable trend of urbanization development.

The more the city develops, the more rural tourism progresses, which is an objective reality that does not depend on people's will, and the differential characteristics of tourism also fully confirm this. Although countries around the world have different social systems and different cultures, they have developed economically and economically to a certain extent, and they all have the same preferences and pursuits when they live and work in cities, and recreation and leisure in the countryside.

Cities meet people's material needs, broaden people's horizons, and enrich people's spiritual world, but at the same time, they also take away innocence and tranquility; The natural attributes of human beings are often hidden in the depths of the soul, and once they encounter the right environment and conditions, they will be released unrestrained, and rural tourism gives such an opportunity that people's dreams can be realized.

3. Rural tourism is a better way to feel and follow traditional culture and customs.

The countryside retains many historical relics, ancient trees, former residences of celebrities, and temple stages; There are countless pass castles, ancient bridges and ancient paths, ancient battlefields, and ancient workshops; There is folk culture, traditional customs, and inherited skills that have been inherited to this day; There are still showing farm life, working tools, simple folk customs, and farming civilization; Although it looks primitive and simple, it is the wisdom of life accumulated by human beings for thousands of years.

Visitors can watch and copy the knowledge, print the knowledge on the certificate, touch the historical relics, trace the smoke and dust of history, feel the vicissitudes of life, reminisce, and pick up the infinite interest and fragments contained in this bit by bit.

With the development of society, people's demand for a better life is increasing, and rural tourism can no longer be like 20 years ago. Rural tourism must continue to innovate in its model.

First, the model of rural tourism + ecology. Lucid waters and lush mountains are invaluable assets, and this excellent ecological environment is the most fundamental value of the development of rural tourism. To put it bluntly, the work pressure and time urgency of people living in the city are getting bigger and bigger, and the city has become synonymous with fast life.

More and more urban people are beginning to get closer to the countryside, and if they have a long vacation, they may choose to go to the nearby suburbs and rural areas to enjoy life. I want to escape the smog and hustle and bustle of the city, breathe fresh air in the countryside, relax, stroll under the open skyline of the village, and fall asleep looking at the starry sky. The simple and original ecological life and clean air are the best advantages of the countryside.

Second, the model of rural tourism + culture. Traditional historical culture and simple local culture are the source of sustainable development of rural tourism. Excavate the history and culture of ancient houses, temples, ancestral halls, libraries and other unique local characteristics, and make the traditional food culture, market culture and folk culture alive, so that urban people can come to the countryside to understand the unique characteristics and advantages of the countryside.

Third, the model of rural tourism + homeland. Ancestor Nan Huaijin once said: "3,000 years of reading history is nothing more than fame and fortune, 90,000 miles of enlightenment, and finally returning to the poetry and wine garden Chinese."

The infrastructure in modern cities is more complete than that in rural areas, so it is necessary to avoid the inconvenience and unaccustomed caused by the imperfect infrastructure of urban people coming to the rural areas, including the cleaning of toilets, the deployment of wireless networks, and the diversification of shopping and payment methods, etc., and modern rural areas should also keep pace with the times, keep up with the "Internet +" big data era, and build an "Internet + rural" economy.

Fourth, the model of rural tourism + health care. In recent years, rural tourism and health care, sports, health products, etc., and health, pension, leisure linked to hot spring towns, health towns, homestay towns, pension towns, etc., more and more popular, especially as China enters the stage of rapid population aging, health care villages will become more and more popular in the future.

Now the mini program is widely used in the scenic spot, whether it is to buy tickets, or make an appointment to enter the park, or to purchase secondary consumption products, it can be realized in the scenic spot mini program, providing great convenience for tourists.

In addition to being beneficial to tourists, the mini program also has many benefits for the operation and management of scenic spots.

What problems can the development of scenic spot applets solve in tourist attractions?

Solve at least 8 aspects of the problem:

1. Solve the problems of crowding and low efficiency in peak season.

As soon as the scenic spot arrives in the tourist season, there are often long queues and crowded links of ticket purchase, ticket collection and admission to the park. Use the scenic spot applet to realize online ticket purchase, electronic verification, and off-peak admission to the park, effectively solving the problem.

2. Solve the problem of untimely reception of tourist feedback.

3. Solve the problem of few self-owned channels and weak marketing ability in scenic spots.

The mini program is the scenic spot's own direct sales channel, and it has a wealth of marketing gameplay and marketing data analysis functions to help improve the operation effect of the scenic spot.

4. Solve the problems of difficulty in obtaining customers and high cost of customer acquisition.

5. Solve the problem of weak word-of-mouth marketing and brand communication ability of scenic spots.

6. Establish the best to solve the problem of low secondary consumption income.

In the small program of the scenic spot, you can establish **, ** accommodation, catering, tourism specialties, scenic cultural and creative products, surrounding tourism routes and other products in the park to achieve multi-format sales and increase the secondary consumption income of the scenic spot.

7. Solve the problem that tourists' travel experience is not high and they are overlooked.

8. Improve the degree of intelligent construction of scenic spots.

A lot of data can be collected from the applet, such as user behavior data, product sales data, age distribution, per capita consumption, suggestions and guessing data of tourists, and these data can support the intelligent management + system operation strategy of scenic spots and improve the degree of intelligent construction of scenic spots.

In general, there are many benefits to developing a mini-program for tourist attractions, and scenic spots that have not yet made a mini-program can consider developing it as soon as possible.