Why did Evergrande, Country Garden and Vanke all switch careers to agriculture?

Real estate companies enter agriculture, the most important thing is to enclose land, that is definitely not to farm, otherwise it is to shout for many years of agricultural modernizationAnd a gimmick without profit. They are not food enterprises, and they do not engage in high-tech in cross-bank operations, so what are they doing in rural areas. The core is definitely the ground:

1. Vanke entered agriculture in 2017, and in 2018, Vanke upgraded its strategic positioning from "urban supporting service provider" to "urban and rural construction and life service provider". In April 2018, Vanke launched a renovation project in Dongluo Village, Jiangsu Province, and in September 2018, Vanke launched a seminar on Beijing Vanke Characteristic Town in Junzhuang Town, Mentougou District, Beijing, and prepared to implement the "Ten Thousand Villages Plan".

The implementation of characteristic towns and characteristic villages has shifted from high-rise buildings to green bricks and green tiles and farmhouse courtyards, which actually still belongs to the real estate industry.

2. Implement large capital investment, high-tech R&D and investment, and base production. This is also planned by the three real estate giants. The specific implementation still needs time to test, and the implementation effect still needs to be further observed, and it may also be a "gimmick" or a means of building momentum by individual enterprises.

Land, machinery, talent, and planning reflect the convergence of agriculture and real estate. Land leveling, what traditional agriculture lacks is modern machinery, large-scale farming, professional personnel operation, planning land use, and rational layout of future cities, which are precisely the specialties of the real estate industry.

5. Capital operation, land in hand, real estate developers can build a city, or a rural village, anyway, it can be realized at any time. In the capital markets,Due to the different functions of the valuation of a piece of land, there is a lot of room for imagination, and agriculture itself has a particularly strong ability to resist risks. Therefore, why switch to agriculture, whether it is land enclosure or transformation, etc., the core is to make money!

It's a lot of money! The next market is there! The wind is there, the national policy and momentum are there!

Therefore, it is important to switch careers to agriculture.

It may be because they feel that the development of agriculture is very good, and the market will be good, so they switch to agriculture.

If you had moved to agriculture a long time ago, you would have been fine, but now it's not easy to do so.

If we turn to agriculture, it is because the people depend on food, and the development of agriculture will definitely not stop.

Because they have done well in their original field and want to expand the market.

Because they find that agriculture has a lot to do now, and there is a lot of room for development.

Because real estate is becoming more and more difficult to do now, the development prospects of agriculture are okay.

Now that the development of agriculture has been supported by the state, you can get greater benefits when you enter the new market.

I think it's mainly because the Agricultural Bank of China has some preferential policies, or I like it personally.