Why China doesn t have its own luxury goods How can we have our own luxury brands?

There is a first-class design team and marketing team, and the quality must be passed.

To put it bluntly, no one admits that it is a good thing, and one of the foreign luxury goods is that it has a long time, is handmade, and there are many exquisite materials, but it cannot be detailed here.

There are Moutai, Chow Tai Fook, Hongqi, and Wuliangye.

Hongqi is a high-end car brand directly operated by FAW in China. On January 8, 2018, China FAW released the new Hongqi brand strategy, with the brand concept of "Chinese-style new noble refinement". On July 31, 2018, the 60th anniversary celebration of Hongqi brand was officially launched.

On October 23, 2018, Hongqi brand signed a contract to become a diamond partner of the 5th World Internet Conference.

Launched on August 18, 2019, Hongqi E-HS3 is positioned as a luxury A+ pure electric Cross SUV.

The Hongqi H9 was officially launched on January 9, 2020 and officially launched on August 23, 2020.

As an epoch-making product integrating the latest design concept and forward-looking technology of the Hongqi brand, Hongqi H9 lays the soul of the new Hongqi design in the new era with five transcendent innovations, dedicates customers to exclusive pleasant experience with nine top technologies, enjoys the ultimate driving pleasure, and sets a new benchmark for C+ class cars in the contemporary Chinese automobile industry.

Luxury is defined internationally:"A kind of consumer goods that are beyond the scope of people's survival and development needs, and have the characteristics of uniqueness, scarcity, and rarity", also known as non-necessities. The quality of luxury goods is not determined by **, but depends on the virtual value that people give beyond the value of the product.

From the definition alone, China has a lot of products that meet the definition of luxury, but has not formed a brand with international influence, which has a lot to do with the development of modern Chinese society, when the old social pattern is broken, the first to be affected is the luxury brand, when the society is in a period of war, that is, when people's demand for luxury goods is the lowest, everyone is struggling for survival, spiritual needs become a burden to life, people can't help but not give up.

Social unrest will also cause large-scale bankruptcy of the public, a large-scale loss of culture and technology accumulated over a long period of time, many high-level technical talents will die in the war, and the brand that has been formed will be completely destroyed, and it will take a lot of time to recover. China has maintained social stability for less than 100 years, and naturally cannot form a highly influential brand culture.

At the beginning of the founding of the People's Republic of China, the social productive forces were extremely low, normal food and clothing could not be guaranteed, and after the communization movement and the nationalization of commerce, China's commercial system was broken, and the main theme of people's lives was to meet basic needs, rather than pursue spiritual progress. In the wave of nationalization, many brands that survived the war gradually disappeared, and it was not until the reform and opening up that they began to recover slowly.

Rebuilt brands need to face the same fierce market competition as new products, and it is difficult to get ahead. Moreover, in order to survive, most of China's modern brands began to imitate the mature products of the West, and the fame of Chinese copycat products is also a manifestation of the abnormal development of such a social environment. This also leads to the lack of innovation ability of our products, no unique highlights, and it is difficult to compete with mature foreign luxury brands.

At present, China's business development has entered a benign state, and it is a good phenomenon to gradually improve the impression that foreigners can only imitate Chinese products and have poor quality. For example, Huawei's mobile phone market share in Europe is also very high, Lao Gan Ma, Ma Yinglong and other Chinese characteristic products can also make a name for themselves in the Western world, although most of them are mainly livelihood products, but at least for Chinese brands to kill a bloody road, so that we will not have a bleak future in international competition, and China's cultural products will also enter the mainstream market in the West, thus giving birth to China's own luxury brands.

It is true that China does not have luxury brands that belong to China itself, and most of the ones linked to China are dumped and cheap, and China does the same. Once upon a time, China was known as the "world's processing plant", which is a positive word and a derogatory term, China in addition to the processing plant belongs to its own label is gone, there is no core innovation, no charming culture, no luxury brand, these are related to China's own conditions.

1.The influence of feudal society.

Since the beginning of the Qin Dynasty, China began to focus on agriculture and suppress commerce, the Song Dynasty was better, and there was a prosperity of the commodity society, and then it slowly retreated, especially in the Qing Dynasty, when the country was closed and the thinking was solidified, which caused the lack of commodity flow. At the end of the Qing Dynasty, with the invasion of China by various countries, after bringing foreign civilizations and cultures to China, China had its own development, commodity culture. Businesses are gradually beginning to be suppressed and weakened.

And how can a luxury brand be formed without a merchant, or if the merchant has existed for a short time?

2.The impact from the founding of the People's Republic of China to the reform and opening up.

During the 10 to -20 years of the founding of the People's Republic of China, China entered a blockade situation again, foreign countries did not recognize China, not to mention that Chinese goods could be sold abroad, and at the same time, China's own policies also determined that it could not develop the commodity economy, and China was just beginning to form a socialist country, resisting capitalism, and at that time private business was speculation, so the commodity economy itself was restricted, and the commodity society had no roots. If it is not rooted in the people, how can it develop its own luxury brand?

3.After the reform and opening up.

After the reform and opening up, China's commodity economy has been fundamentally liberated, emancipating the mind, emancipating the labor force, and at the same time liberating the commodity economy, but the reform and opening up has only been 30 years now, how can the brand formation of the commodity itself be formed in just a few decades, especially the luxury brand, there is no accumulation of ideas, there is no cultural weight, there is no historical heritage, and the brand has no cultural history, how can it be regarded as a brand.

From the point of view of the birth conditions of the brand, the birth of the brand needs culture, innovation, history, word-of-mouth and its impact on human society and other conditions to produce, China is not without luxury goods, like jade, **, jade Guanyin, etc., not no, but China does not have the corresponding brand, from the above historical conditions, China has no possibility of giving birth to its luxury brand, the commodity economy has been suppressed for too long, and the development of the commodity economy can be regarded as the birth of the brand. The birth of the brand affects not only an acre of land or a city, but also a wide enough scope to be recognized so that China can have its own exclusive brand.

Chinese luxury brands can be called luxury goods if they want to enter the market in foreign countries. The luxury goods purchased by Chinese are in the eyes of foreigners, that is, the concept of daily necessities.

There is a good lifestyle model, which will also produce corresponding products and brands, in a "tabula rasa" and noisy society, anxious people, put luxury goods in the best suitable?

Because people are consumed at a low price here, what consumer goods are more valuable than people.

Luxury cars: such as Ferrari, Lamborghini, Mercedes S-Class or Bentley, etc.

Luxury handbags or accessories: such as Hermès bags, Louis Vuitton bags or Rolex watches.

High-end electronic devices: such as the most popular Apple products (iPhone, Macbook, iPad, etc.), Sony A9G OLED TV, Sony full-frame camera, etc.

Private Island or Villa: Purchase a private island or luxury villa in certain areas and enjoy a life of privacy and luxury.

Travel Experiences: Bespoke luxury travel** such as private jet trips around the world, polar expeditions, luxury cruise cruises, and more.

Please note that because everyone's preferences and interests are different. For someone, the most important thing to buy may be art, rare omen rock talks about collectibles, technological jujube bend innovative products, etc. Most importantly, no matter what you buy, Clan Bumper ensures that it aligns with your values and lifestyle and can bring you true satisfaction and joy.