The formative stages of the columnization of TV dramas are illustrated by example

There are a total of eight types of TV show genres, which are:

1. News programs: radio or television programs based on news materials, which may include live or pre-recorded interviews, expert analysis, poll results, and occasionally editorial content.

2. Financial programs: The type of TV programs that use modern electronic technology as the means of communication and sound and pictures as communication symbols to report the latest factual information of public concern.

3. Sports programs: live broadcast or broadcast of sports events, sports news, sports live reports, sports topics, sports character interviews, sports commentary, sports entertainment and other program forms.

4. Cultural and entertainment programs: TV programs that use literature, art and theatrical performances as the original materials and basic elements of creation, and on the basis of retaining the original art form, use the TV audio-visual language for secondary creation, and have high appreciation of artistic and aesthetic value.

6. Talk programs: TV is used as the communication medium, through the form of discourse, to create a "field" atmosphere of face-to-face interpersonal communication inside and outside the screen, to transmit information through dual channels of language symbols and non-verbal symbols, and to integrate mass communication and interpersonal communication of the type of TV program.

7. Military programs: Large-scale military puzzle festivals with national defense knowledge as the carrier, national defense education as the purpose, and the spread of positive energy as the intention.

8. Educational programs: radio and television banquets that provide cultural and scientific knowledge and multi-faceted education.

The TV show analysis method is:

Content: Mainly analyze whether the content positioning of the program is close to the audience of the program and whether it has its own characteristics. The content positioning of the program is manifested in the theme, nature, content, function, audience scope, cultural taste, ethnic and local characteristics of the program, etc.

The disadvantages of the columnization of TV programs are:

1.It may make the program dissemination have a unified order, but it is also easy to restrict the program and lead to the format of the program.

2.The advantage of columnization is that it can cultivate a fixed TV audience, but it may also lead to the fixation of viewers' viewing habits and limit the innovation of programs.

3.Columnization may make the program more personalized, but it can also lead to a loss of diversity and limited audience choice.

Therefore, the TV program column has its own advantages and disadvantages, which need to be comprehensively considered according to the actual situation.

The shortcomings of TV program columnization: the quality of the column is not high, the content of the column is single, and the column innovation is not enough.

There are also many drawbacks in the columnization of TV programs, such as the quality of the content is not high, the form of the column is monotonous, and the quality of the column is not high.

The advantages of columnization: (1) It makes the program dissemination have a unified order;

2) Cultivating a fixed group of TV viewers is conducive to ratings.

improvement; 3) Make the program more personalized, the positioning more clear, and the form and content of the production more clear.

Dear, hello, I am happy to answer for you, the richness of the content and form of TV programs in recent years I. The historical inevitability of the emergence of cultural variety shows In the past decade, variety shows have developed rapidly in the television industry in Chinese mainland. For a time, variety shows with different forms and different styles occupied all time periods on the TV screen, and they also became the key strategies of the major ** to expand their influence and create eyeball effects. At the same time, as these programs are gradually immersed in the lives of ordinary people, they have become an important way to lead and guide the aesthetic awareness and value orientation of Chinese TV audiences.

Although this situation of a hundred schools of thought contending and a hundred flowers blooming has promoted the great development of China's TV variety shows, it has also caused the industry to think deeply about the innovation, excellence and quality of variety shows. In 2013, the emergence of the ** TV station's "Chinese Character Dictation Conference" program opened up a new form for variety shows - cultural variety shows. In the inherent concept of most audiences, singing and dancing, speeches, games and other forms are the main content of variety shows, but the program "Chinese Character Dictation Conference" breaks the inherent form of variety shows in the form of a simple game such as "primary school students dictate Chinese characters", and this program quickly attracts the synchronous participation of TV audiences in the form of a very simple and simple game, and learns Chinese character knowledge and appreciates the beauty of culture in games and participation.

More importantly, the emergence of this kind of cultural variety shows makes TV variety shows no longer a simple entertainment pastime, but pays more attention to the spiritual connotation and value orientation conveyed by variety shows. Throughout the history of TV variety shows in Chinese mainland, the form of variety shows is developing towards the lack of interaction - the pursuit of interaction - national interaction such a vein, TV stations and TV programs are no longer high, the figure is lower and lower, it can be said that this is the basic appeal of the audience for TV programs. However, with the great development of social economy, when people meet their material needs such as clothing, food, housing and transportation, they will think about what is still lacking in the soul.

Cultural variety shows just fill the gap in people's hearts, they provide the audience with cultural knowledge, cultural enlightenment and even cultural reflection. In recent years, with the launch of cultural variety shows such as ** TV's "Chinese Character Dictation Conference", Henan Satellite TV's "Chinese Character Hero", "Idiom Hero", Hebei Satellite TV's "Chinese Good Poetry" and Zhejiang Satellite TV's "Chinese Good Story", it can be seen that the audience's demands are not only limited to the simple pursuit of entertainment, excitement and interaction, but also the high-level spiritual pursuit of cultural knowledge based on these pursuit levels. Interactive, interesting, and more importantly, the historical and cultural connotation behind it, the Chinese characters, idioms, literature, history, philosophy, etc., which represent the broad and profound traditional Chinese culture, are condensed in one topic and one program, so these programs convey the Chinese concept and the philosophy and world view of life that Chinese have been tempered thousands of times, and through such programs, arouse people's interest in traditional culture, as well as the appreciation of the beauty of Chinese dictionaries and the attention to good communication skills.

Answer]: Channel specialization.

Analysis: Channel specialization is an obvious trend in the development of the international television broadcasting industry. Channel specialization is also a further development of program columnization, and it is an advanced form of thrift sales or celery columnization.

Taking TV dramas as an example, this paper analyzes the rationality of radio and television as an industry.

Dear, I'm glad to answer for you: TV series, as a form of **, has its unique advantages, which can perfectly express the story, plot, and characters, and radio and television, as an industry, also make full use of the advantages of TV dramas, use the stories, plots, and characters of TV dramas to effectively disseminate them and effectively attract the interest of many audiences. In addition, the TV series also has a strong entertainment effect, which can integrate the wonderful plot and rich content into the daily life of the audience, bring the audience a wonderful visual wisdom enjoyment, and let the audience have a comfortable experience, so as to achieve the communication effect.

Finally, TV drama is also an effective marketing method, which can use the effect of communication to spread products, brands and other information to achieve marketing purposes. In general, TV dramas, as an industry, have a wide range of communication effects and effective marketing effects, which makes radio and television an industry rational.