What are the methods of advertorial promotion What are the methods of advertorial promotion?

1. To do advertorial promotion, you must first prepare high-quality content.

Do advertorials mainly rely on content marketing, before writing advertorials, first to the enterprise and products, to have an in-depth understanding, only high-quality content, will have potential customers to browse, if you have the ability to write, then write more high-quality articles, if you do not have this strength, then find a professional writer, spend a little money, this kind of professional writer to write the article is still very good, I am slightly changed, add some enterprise-related information, and then do advertorial promotion, this effect is still very good.

2. It is very important to choose high-quality channels for advertorial promotion.

The quality of the channel for advertorial promotion determines the number of article views, the more people who see it, the effect of advertorial promotion, the common advertorial channels are: Sohu, Sina, Tencent, Toutiao, NetEase, etc., these platforms, high weight, large number of users, publish information on these platforms, can be seen by more people, these platforms can be paid or free, these platforms are opened from the first channel, with the enterprise to apply for self-admission to stay, send high-quality advertorials every day, these platforms, will push the relevant information to potential customers.

3. The promotion and release of advertorials should be rolled out in an all-round way.

Advertorial promotion is about timeliness, to be released to various channels at the fastest speed, just at this time this topic is very hot, there are a lot of people who pay attention, at this time, for hot topics, write some advertorials related to their own enterprises or products, published on major platforms, at this time there are more people who pay attention, the greater the role of advertorials, if the longer the time, the topic is not so hot, there are fewer people who pay attention, and the effect of advertorial promotion will naturally decrease.

4. To do advertorial promotion, you need to find the right user group.

Before doing advertorial promotion, we must first clear the target customers of the enterprise, as long as we are clear about our target customers, clear about their habits, and carry out advertorial promotion for target customers, so as to give full play to its value, if some channels are released, there is traffic, but there is no conversion, in addition to the quality of the article, the users who read the article are basically not our demanders, and naturally there will be no conversion. to be able to market more leads.

In short, to do advertorial promotion, we must pay attention to the quality of its content, pay attention to the heat and timeliness of its topic, and the time of release should be fast, only in the first time, push to the Internet, in order to be seen by more user groups, otherwise, a lot of information, it will be covered, of course, this kind of advertorial content, we must pay attention to its quality, do not send some useless articles, otherwise waste resources, waste time, so advertorial promotion, must be thoughtful, understand user needs, so that can be liked by users, Advertorial promotion is valuable.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Advertorial promotion is a common means of online marketing, which is to promote a brand or product by writing some articles with a certain amount of information. Here are several ways to promote advertorials in detail:

1.Published on a high-authority platform.

When publishing advertorials, you can give preference to some high-weight platforms, such as Baijia, Sina, Tencent, etc., the quality of articles and the amount of reading on these platforms are relatively high, which can help the advertorials spread and promote faster.

2.Partnering with the industry.

You can cooperate with some industries to publish the advertorial on the company, so that you can get more rate and attention. Cooperating with the industry** can improve the professionalism of the advertorial and bring more brand or product promotion benefits.

3.Harness the power of social**.

Social ** is a good advertorial promotion platform, which can be published on Weibo, WeChat and other social platforms, using the communication power of social ** to let more people know the information of the brand or product. In addition, you can interact with users through the interactive function of social **, increase user stickiness, and improve the popularity of the brand or product.

4.Advertorial SEO optimization.

Advertorial SEO optimization is a very important way to promote, which can improve the ranking of the article on the search engine by optimizing the title, keywords, links, etc. of the advertorial, so as to improve the ** rate and click-through rate of the article. In addition, you can also increase the authority and traffic of your article by increasing external and internal links.

The above are a few ways to promote advertorials, I hope it will help you.

Advertorials are a marketing means to promote products or services through articles, which can be published on platforms such as self-promotion, blogs, forums, etc., to attract the attention of potential customers and increase brand awareness. Here are a few common advertorial hail promotion methods::

1.Write high-quality advertorials.

The quality of an advertorial is crucial to the promotion effect, and a good advertorial should have a unique perspective, clear structure, and attractive title, while paying attention to fluent writing, accurate information, and concise language.

2.Choose the right publishing platform.

Different platforms have different audiences and promotion effects, and it is necessary to choose the appropriate publishing platform according to the characteristics of the target audience. For example, B2B businesses can post on industry** or forums, while B2C businesses can choose platforms such as WeChat*** or well-known blogs.

3.Work with.

Cooperation with ** is a fast and effective way to promote advertorials. Brand awareness can be increased by partnering with **, for example, in press releases, feature stories, industry analysis, etc.

4.Combined with SEO optimization.

SEO optimization of advertorials can improve the ranking of articles in search engines and increase the chances of **. Pay attention to the selection and density of keywords, as well as the optimization of elements such as titles and descriptions.

5.Take advantage of social networking**.

There are a large number of potential customers and fans on the social platform, and they can attract the attention and sharing of users by publishing advertorials on social media to improve the communication effect.

The above are several common advertorial promotion methods, and enterprises can choose the appropriate way to promote according to their own situation and target audience.

2.Using blogs to promote blogs, that is, web logs, is now a blog that goes beyond the connotation of a simple log.

3.The use of forums to promote the popularization of the early network has promoted the rapid development of the forum, and almost every portal has a forum, China is interconnected.

4.The use of "virus" for automatic promotion here does not refer to the spread of malicious viruses, but refers to the release of useful, novel,

The way of advertorial promotion and marketing is news-style, which is to find a reason for propaganda and write it in the style of news events, so as to give readers a sense of authority and increase trust; suspense, which is also to ask a question and then ask and answer yourself around this question; Storytelling, telling a complete story to bring out the product, so that the "halo effect" and "mystery" of the product create a strong hint to the consumer psychology and promote sales; Emotional, emotional family is an important medium of advertising, the emotional expression of the advertorial due to the large amount of information conveyed, the knowledge of disadvantages is targeted, and the canton resonates with people; intimidation; Intimidating advertorials belong to anti-emotional appeals, which tell the beauty of emotion, and intimidation hits the weakness.

2.Using blogs to promote blogs, that is, web logs, is now blogs that go beyond the connotation of simple logs.

3.The use of the forum to promote the early network of the key cover and promote the rapid development of the forum, almost every portal ** has a paper fighting forum, China Internet.

4.The use of "virus" for automatic promotion here does not refer to the spread of malicious viruses, but refers to the release of useful, novel,

Laimedia.com is still quite reliable, not only the fee is cheap, but also all kinds of ** and self can be selected. The package is included, and the manuscript is published quickly.

The cost of platform promotion is relatively high, but the cost of some niche platforms is relatively low, and you can also use free platforms such as post bar, Tianya Forum, and some of today's headlines pure mountain old, Sina, hair department, but the effect is only changed, and it can also be set by brushing fake likes and messages.

The subtlety of advertorial promotion lies in a "soft" word, so that users are not forced to publicize the perfect combination of article content and advertising, so as to achieve the effect of advertising. Advertorial promotion is a very common way in advertising, by writing some high-quality articles, choosing a highly relevant platform for submission, or publishing on the self-leading platform, leaving a **link in the article, due to the high authority of these platforms, the published articles have a large number of clicks, so as to achieve a good promotion effect. So what are the skills of advertorial promotion?

1.Advertorial release timeAdvertorial release has ** time, during the day: 00-22:

00 has become the best time for office workers to read news and information. Therefore, we can publish the advertorial close to this point in time, and the probability of being seen by users will be greatly improved. 2.

Advertorial title For advertorials, the title is like a "face", and the title must not be unclear, unclear, and tepid, and it is necessary to attract the reader's attention in the first time. The title should be new and personal. When writing a title, a title with a unique character is attractive, so the title of the article should be creative and individual in order to bring more reading clicks.

3.The content is novel and innovative, and the search engine likes original things, and the advertorial should be as original as possible and the content is novel, so that the crawler will speed up its inclusion. Excellent advertorials should contain innovative thinking and can bring a sense of novelty to users, and such articles are often attractive.

4.Make good use of news vocabulary in soft concealment writing, articles with news are more acceptable to readers, so we should be good at using some words commonly used in news to increase the newsiness of the article. For example, adding some concepts such as time, place, and vocabulary can guide readers to make associations, deepen impressions, dilute advertising messages, and make readers more acceptable.

5.Clever product placement advertisements appear in the form of product placement in the plot of TV dramas and variety shows. In fact, advertorial advertising placement is similar to TV drama advertising placement.

It can be implanted in the form of examples, borrowing third-party identities, title keywords, story reveal, copyright information, and inserting links inside the article. 6.The design and layout can be adjusted by font, font size, line spacing, word spacing, columns, etc., supplemented by appropriate **, to present a complete and beautiful article for readers.

The layout of the article is beautiful, which is in line with the reading experience of most readers, and can bring a higher rate to the advertorial. 7.Word count control: An average article should be between 400-800 words.

8.To persevere, the delivery of advertorials must be persistent in order to achieve good results, and persistence is victory. Advertorial promotion is not an immediate promotion method, but is closer to a subtle promotion method, which means that it cannot be achieved overnight.

For things that are not particularly important or profound, people have a great deal of forgetfulness. In order to be able to let everyone remember you, you need to persistently do advertorial promotion...Original Portal.