Spanning the range of 10 270,000 yuan, with sales accounting for 40, what are the advantages of the

In 2017, Skoda launched its SUV strategy, and then launched four SUVs: Kodiak, Korok, Komik and Kodiak GT. While other joint venture brands are still working how to be young, the Skoda SUV family obviously does not have this trouble, because they were born young in 2017.

The exterior of the Komik is completely created by the Chinese design team, which is similar to other Skoda SUVs, with very sharp lines, so we won't say more. What surprised me was the spatial performance, in the rear, you would never think of this as a small SUV, because the legroom already allows you to get to the point of "doing whatever you want". Of course, the fly in the ointment is the suspension of the Komik, which is extremely hard.

After a small speed bump, you can hear two "loud noises" without any toughness, but this is not a big problem, just drive slowly.

As a mid-size SUV, the engine has gradually been respected by various brands and has become the main configuration, and the Kodiak GT is no exception. On the way to the pier, we passed a bad road, how bad is this road? Imagine a white car body that has been covered with mud and sand and turned an earthy yellow.

However, it is also a good time to experience its 350nm power, as well as 6 driving modes. What is striking is that the suspension does a good job of filtering out vibrations when passing over large potholes. If you are not the driver, you will be frightened by the big pothole in front of you, and you will unconsciously shout "drive slower", and when the car passes smoothly, you will never worry about the car again.

Finally, the Skoda Korok, as soon as I got into the car, the panoramic sunroof illuminated the car, making me feel the scorching sensation of the sun shining from Dali. In contrast to the Kodiak GT, the seats are not leather, but are made of a mix of leather and fabric. In fact, this didn't make any change in the ride experience, but I think it's very good, remember what Yao Ming said:

There is no buying, no killing.

Born young, comfortable seats, superior power. These advantages.

Large space in the rear, comfortable seats, superior power, adaptable to most road gears.

Born late, the body lines are perfect, flexible, and cost-effective.

The concept of youthfulness, the space in the rear, a variety of driving modes, and a high cost performance are all their advantages.

The advantages are: novel design, strong performance, and high cost performance at the same price.

Super power, big space in the rear.

The rear seat space is relatively large and the performance is good.

Transverse front-wheel drive platform for maximum space.

Best-in-class wheelbase performance.

Front MacPherson suspension.

Rear composite torsion beam suspension.

Space in the rear, a wide variety of driving modes.

I vaguely remember that two or three years ago, Volkswagen could achieve great results in the market just by relying on cars. Everyone in Kaizhou is saying that the SUV market is so hot, why doesn't Volkswagen build SUVs. Then, we know that Volkswagen's layout on SUVs has been rapidly improved, don't look at it later, but, seriously, Volkswagen is Volkswagen, and the later ones can still prevail.

According to the sales data for December last year, the Volkswagen brand alone occupies three of the top 10 SUV sales lists.

This first model is the Volkswagen Tiguan L

At that time, Tiguan has always been the second millennium in the market, and the market performance is quite stable, and of course, the sales volume is also quite good. And the market performance of the Tiguan L after the arrival is not bad. Although it is said that it is not the second in the millennium, the ranking has always been in the front.

In December, the Tiguan L sold 23,690 units, which is quite good. Moreover, the Tiguan L has actually fully achieved an upgrade, from the compact SUV market to the compact SUV +. Whether it is product power or tonality, it seems to be a notch higher than models like Honda CR-V and X-Trail.

The second is the Volkswagen Tanyue.

To be honest, Tanyue is not well-known in the domestic market, especially compared with his brother model Tiguan L, he is simply a nobody. However, this does not affect the market performance of Tanyue. In December, Tanyue achieved a good result of 22,765 vehicles.

This result also makes it a close follower of the Tiguan L. If you want to talk about why it sells well, why does sales climb so fast. On the one hand, it is inseparable from the brand influence of Volkswagen, and on the other hand, the overall design tone and product strength of Tanyue are more outstanding.

Whether it is a sense of science and technology or a degree of fashion, it can stand in the market.

The third is the Volkswagen Tuyue.

In December, Volkswagen Tuyue sold 18,740 units. As a Volkswagen's entry-level SUV, although it sounds like an entry-level SUV and is not high, its performance in terms of product power is actually not bad. In particular, the visual experience for many people is that the small Tourang is indeed very pleasing in style.

In addition, after all, this is also a product of the MQB platform, which is also very advantageous in terms of power and handling. In addition, this model is not high in terms of price, and there is naturally no shortage of fans.

These three models have become the sales leader of the Volkswagen family SUV series. In addition, in the December sales list, I don't know if you have noticed it, Japanese cars do not seem to be so good. Only one car on the Honda CR-V made the list.

A century-old car, a Czech national treasure car brand, one of the four oldest car brands in the world. In 1899, the production of motorcycles, in 1905 began to produce cars, the first car called voiturette, on April 16, 1991, Skoda became a subsidiary of the German group of companies, Volkswagen set ** bought 70% of the shares of Skoda, the remaining 30% of the shares in 2000 acquisition, Skoda is the fourth largest brand of Volkswagen after Volkswagen, Seat. In 2006, Skoda was put into production at Shanghai Volkswagen, becoming the third Volkswagen Group car brand to be put into production in China after Volkswagen and Audi.

Count the fingers, Skoda has been in China for more than 10 years, but it always feels like living in the shadow of the public, but the same car, why are you reluctant to choose Skoda, is it really stupid?

In the automotive circle, there has always been a voice that hates Skoda for iron and steel, and the reason is actually very simple. Skoda's car is basically the same as Volkswagen, and even many new platforms and technologies have made Skoda first, and the driving quality is no different from Volkswagen, but because of a Volkswagen logo, everyone is unwilling to choose Skoda, and instead chooses the more expensive Volkswagen. For the same model, Skoda is tens of thousands cheaper, why is the sales not as good as Volkswagen?

Volkswagen is very fond of new technologies, models are to let Skoda first, from the perspective of a bystander, the reason is very simple, Skoda is small, the ship is less easy to turn around, and any problems can be improved on the same model of Volkswagen in the future. But from another point of view, Skoda uses the latest technology, and it is so cheap, which is also very attractive to consumers.

However, what everyone did not expect was that Skoda cars, which were very popular in the British market and the Czech market, showed obvious "unadaptability" in the Chinese market. Over the years, Skoda's sales in the Chinese market have not been optimistic, and it can be described as a dismal operation. It is also a car owned by the German Volkswagen Group, and it is equipped with the same configuration, a Skoda is tens of thousands cheaper than a Volkswagen, but the sales volume is always not as good as that of Volkswagen.

Why is that?

Skoda is a car brand originally belonging to the Czech Republic, which was later acquired by Volkswagen of Germany and became the fourth largest brand under Volkswagen after Volkswagen, Audi and Seat. As a "godson", Skoda's market positioning is bound to be lower than that of its "own son". At the beginning of the 21st century, the price of Skoda products in Europe was about 15% lower than that of Volkswagen's products of the same grade, and the launch of new products was often two or three years later than that of Volkswagen.

Why is Skoda more cost-effective than Volkswagen, but its sales are low?

Recently, I saw a ** report on a relatively heavy news - SAIC Skoda may become independent.

This is not the first time that there have been rumors that Skoda is going to become independent, as early as 2016, when Skoda replaced the tail mark of the car with "SAIC Volkswagen" to "SAIC Skoda", some people said that Skoda was considering independence. It wasn't until the official came out later that the rebranding was mainly used to improve brand recognition, and there was no other intention, so it was over.

But this time, unlike in the past, Skoda is no longer using the simple operation of changing the label, but has set up a dedicated R&D department, and has also separated the sales department. So if the news is true, then maybe Skoda is going to blow the horn of "Independence Day".

For the credibility of this news, I personally think that there is 80%.

First, due to low brand recognition, Skoda's sales were limited.

Since 2006, SAIC Volkswagen introduced Skoda to accompany the domestic production, Skoda has been relying on SAIC Volkswagen's system production, it can be said that it has eaten up SAIC Volkswagen's platform and technology dividends, its products whether Octavia or Kodiak are called the same price in the good funny model, not to mention, at least in the test of the China Insurance Research Institute, SAIC Skoda's collision results are better than SAIC Volkswagen.

But in reality, Skoda has always lived in the shadow of the masses.

Because in the general perception of consumers, it is actually a sub-brand of Volkswagen, the brand positioning is lower than Volkswagen, and the gap between the mountains and the preferential ** and the Volkswagen model is not large, far less affordable than buying a "Volkswagen" standard.

According to statistics, from January to November 2019, SAIC Skoda's total sales were only 10,000 units, a year-on-year decline. Therefore, Skoda needs to be independent from SAIC Volkswagen and reposition the brand.

Second, FAW-Volkswagen made Jetta an independent sub-brand. As for the products of the MQB platform, Jetta's pricing is intended to compete in the market below 100,000. This also leads to Skoda in a very awkward position - Volkswagen on the top and Jetta on the bottom.

Therefore, Skoda needs to be independent, get the right to speak, reduce R&D costs, and provide competitiveness.

Third, at the official level of the public, there is more or less consideration for making Skoda independent.

For example, in 2014, Van Ander, chairman of the board of directors of Skoda, mentioned that "when Skoda's annual sales in China reach 500,000 vehicles, we can consider setting up an independent sales company." This is conducive to the unified management of ŠKODA's brand positioning, product sequence and value embodiment in China. ”

For another example, in October 2018, Michael Jost, head of strategy at Volkswagen Group, said that they will adjust the positioning of the Skoda brand and focus on the low-end market in the future to facilitate the management of brand positioning and development.

Therefore, combined with the above information, it is still necessary and possible for Skoda to be independent. As for the facts, it will be up to the official announcement of the results.