After the Burger King incident broke out at the 315 party, will it continue to be popular?

After the Burger King incident at the 315 party, I don't think it will continue to be popular for a while.

In all walks of life, there are always some black-hearted businesses who do not hesitate to endanger the health of consumers in order to make huge profits. The annual 315 party is a party specially held by the state in order to expose these black-hearted businesses, which is to remind the people of the whole society through the Internet to deceive consumers. As we all know, CCTV is the most authoritative channel in television, and it represents the will of the country.

However, due to the impact of the epidemic this year, the 315 party has been delayed until the national epidemic situation has improved and stabilized, and the country held this year's 315 party. <>

In this year's 315 party, the well-known Burger King was born, and many viewers were surprised. Everyone knows that the standard of Burger King's operation is that every hamburger they sell meets the high-end standard, that is, the standard of the crown, in addition, they also emphasize that every burger is bought and made by consumers, and it is absolutely fresh. <>

The Burger King incident occurred in Nanchang, after receiving a complaint from a customer, the reporter disguised himself as a convenient person to go to the interview, and found that the Burger King restaurant in Nanchang was arbitrarily changing the time bar of the bread, and if the use date of the bread expired, the staff would directly change it. In addition, Burger King's kitchen has a machine to detect whether the bread has expired, put the bread in the machine, if it is not expired, it will always show a green light, if it is about to expire, the green light will flash, if it has expired, the machine will flash a red light to remind the waiter that the bread has expired, because Burger King's standard is that as long as the broken bread must be thrown away, but we were shocked by the actual operation of the staff at this Burger King restaurant. Employees will remind the machine that the food that has expired on a certain bread will turn green after pressing the button several times, and then continue to sell to consumers after processing.

After the 315 party was broadcast, I believe that everyone will not eat Burger King's hamburger in the near future, after all, the catering problems that occurred at the original KFC finally came out of this turmoil after many years.

No. Nowadays, people are very concerned about food hygiene and safety, and the fact that Burger King makes burgers out of expired bread will make people not want to go to Burger King.

I feel that people should not choose to consume for a period of time, and now they have closed their doors for rectification, the impact of this matter is still relatively large, it has been exposed, and most people will not choose anymore.

After the Burger King incident broke out at the 315 party, I estimate that it will be difficult to continue to be popular with people, after all, no one will like the merchants in question, and they will only avoid them!

After being exposed, it was affected so much, anyway, I decided that I would not eat Burger King again in the future, and the popularity will definitely be affected, after all, there are quite a lot of people in the same industry now.

It's definitely no problem to turn over, just like the problem of Ken Mouji and McCoo's chicken before 315, the popularity of the foreign fast food industry in China is not at all something that can be defeated by this point, and the Chinese people's love for fast food such as fried chicken will not be affected by this news.

How to say this, I personally feel that after Burger King passed the 315 incident, Burger King in some big cities should be very affected, and for some third- and fourth-tier cities, I personally feel that the impact is not great, and the relevant food safety awareness is indeed relatively weak, and many of them are elderly people with children, so basically it will not be affected.

Therefore, the Burger King incident this time, if you want to talk about the impact, should be half and half, but the overall impact on it is not great.

Burger King can still turn over, after all, the people's model is not so good, in addition, this matter, in fact, not everyone knows that they are afraid of the king in the back, strengthen health management, and then in these positive publicity, they can slowly restore their fame, after all, the brand before Burger King is still okay, not a particularly bad brand, so to do some appropriate crisis public relations, or can save their interests.

It is very difficult for Burger King to turn over after this 315** incident, after all, the things reported by 315 are very serious, and the ** degree is still very high.

Everyone has understood the whole operation process of your Burger King, and found that there is a problem, so everyone must realize that safety is the first, safety is the first, and you should not go to the Burger King more when you see it.

So if you don't go to Burger King, it will be difficult for Burger King to turn over.

It is still able to turn over, as long as he pays attention to ensuring its health and safety standards. Because at present, he has also gained a group of customers who love him. Brands like this chain. As long as you pay attention in the later stage and don't make the same mistake again, you can generally attract some fans to return.

After this 315** incident, Burger King can still turn over, after all, there were many food safety problems before, and now they are all in business, as long as they are rectified through hard work, appropriate marketing methods, and verified by practice, they can still turn over, thank you.

Burger King after the 315** incident, it must be able to turn over, although 315**, he is to protect the rights and interests of consumers, but in order to attract the market or stick to the original intention, and he can get the maximum economic benefits, it is impossible to stop there, he will continue to change himself, change another way of publicity to attract users to let them go to the store to buy, because although there is this phenomenon, but I think everyone will not stop the desire to buy and continue to go to their store to consume. Like this kind of 315 activity, he is talking about some shortcomings and loopholes, but it does not necessarily stop there.

After the 315** incident, Burger King may turn over, because this is related to the company's awareness and appropriate measures to deal with the public relations of the credibility crisis, and it depends on how the factors such as strict management and quality control in the later stage can save the unfavorable situation;

It should also roll over.

Even if it is 315**, but people's attention generally has a downward trend, just like news is time-sensitive, after a while, people will forget. There may be a phased impact on the benefits, as long as the goal and route are formulated, through a few better plans, it should be able to regain the image.

Burger King can't turn over after the 315** incident, it only belongs to the fast food industry. Any quality problems in the fast food industry are very easy to occur, especially as a foreign brand, its public relations capabilities are relatively strong in China, but the deterioration of Sino-US relations, such as Burger King, if it can turn over, proves that Sino-US relations are gradually easing. Although China has the intention to suppress some well-known foreign brands, it is possible that this time Burger King will be a victim of many well-known foreign brands.

Although Burger King was ** at the 315 party, it will turn over sooner or later, as long as they can uphold good food and adhere to quality, I believe it will still get better, after all, ** is just the personal behavior of a store, KFC has not been **, isn't it good now?

After the 315** incident, Burger King can be said to have been hit hard, because people's concept of safe consumption has gradually increased, and the vast majority of people will begin to stay away from Burger King in the future, sales have plummeted, profits have declined sharply, and even forced to close down.

It should be possible to turn over. Because of food safety issues, it can be changed as long as it is modified with effort. It's not going to make Burger King yellow because of this time. As long as they are assured of the safety and quality of the food, then he will definitely turn over.

You can turn over. Because the degree of the 315 incident is not high, most people have not even heard of it. And after a period of precipitation, people will forget about this incident. So Burger King can be turned over.

After this 315** incident, Burger King can still turn over. The ** of the 315 event can better remind and supervise the need for brands to ensure quality. We can't give up quality, and blindly pursue profits, hoping to better improve food safety through such means.

You can turn over. The purpose of 315** is the lack of enterprises, I hope that enterprises can know their mistakes and change, rather than let enterprises go bankrupt, any trampling on consumer rights and interests should be strictly investigated and punished, as a well-known enterprise should change the past, so that enterprises are more trusted by consumers! I hope that Burger King will strengthen management, make up for its own shortcomings, and move towards a standardized development path!

Although 315** has solved the product quality problems of Burger King, as long as Burger King can recognize its mistakes with a correct attitude, correct them very much, strictly standardize the management process, and prevent similar situations from happening again, it can still turn over. After all, they have many loyal customers who love the taste of their burgers.

I think most consumers are extremely angry when they hear such words: we put up with cutting corners and putting less vegetables and cheese, and you guys are selling expired ingredients for a long time, which is really unbearable. Challenge the bottom line of consumers again and again, the reputation of the brand has also been greatly discounted, and the employees deliberately cut corners on the premise of knowing the rules and regulations when operating, through the **screenshot, we can see that only a slice of tomato was put in, and 2 slices of hamburger that should have been put 3 slices of cheese were put in the production:

The shelf life of the bread slice is extremely short, and it can be used within 48 hours after thawing, otherwise it cannot be used for the production of burgers according to the regulations, and the employees of the store, the owner and even the headquarters seem to have reached some kind of consensus or tacit understanding, acquiescing to the employee's practice, tearing off the time label on the expired bread on the day, re-attaching it to a new time, and extending the shelf life of the bread by one day, normal use: the bread slices and meat used in the burger are more excessive, and the meat that is not fresh and cannot be used is re-used according to the green light through manual operation. The undercover reporter asked, "Do you want to throw it away?" But the employee didn't throw it away.

Burger King can roll over. Because in the hamburger, KFC, Dex, McDonald's, and Burger King are more affordable. Audience** a contact.

And after this, as long as Burger King handles it properly, it's a plus! It will make consumers believe in Burger King even more.

It must be able to turn over, and the memory of the first consumer is short-lived. Second, the current consumer market positioned by Burger King is not the top group in the city, but the middle and low-end consumer group. The third is that although there are various problems in this type of chain stores, in general, the management is a little more formal than that of other small-scale restaurants.

After this 315** incident, Burger King can still turn over. Because the forgetfulness of the masses is very great, not to mention that many people have not seen the various operations of Burger King with their own eyes, and there are many people who have not paid much attention to the 315 party at all.

It should still be. Because people are always kind and will forgive a lot, people are always forgetful and will forget bad things. As long as Burger King is reformed, I'll still eat their fried chicken tenderloin and onion rings.

Definitely can turn over. Have you ever seen a food product that was **, which one has since gone out of business? Because everyone knows that the food outside is not clean, but it is relatively unhygienic. In addition, the punishment measures are not severe, and when the rumors pass, ** or something will definitely turn over.

Burger King is still able to turn over, because after 315**, they immediately rectified, completely rectified, which is the same as never making the previous mistakes after the rectification, so to speak. He was still able to turn over.

This time, the use of expired bread to make hamburgers and other illegal operations can only be regarded as a credibility crisis, and it has not been hit, so it doesn't matter if it can turn over, why do you say that, mainly the following aspects can be reflected:

Burger King (China) did not erode from the roots, and the problem of the party ** was not the whole but the part. The 315** is the Nanchang store of Burger King (China), just a franchise store under Burger King (China), it was revealed that the use of expired bread to make hamburgers, if Burger King (China) is not stupid, it will definitely be a strong man to break his wrist, will claim that the franchisee's personal management behavior is improper, and he has the responsibility of poor supervision, and the franchise store will be punished, and it is very likely that the relevant franchise will be terminated and the relevant personnel involved will be punished.

Burger King (China) is a big man with deep pockets, so he won't be hurt by this at all。Burger King is also a large catering organization in China, with very strong funds, and the next action after dealing with the Nanchang store is to conduct a comprehensive and thorough rectification of other stores, including staffing, raw material procurement, system management, etc., and a series of improvements will be made after this period of time.

Burger King (China) will have a dedicated public relations team that will minimize the impact of this matter through public relations. Burger King (China) as a global chain fast food company, must also have a strong public relations team, the public relations team will be the first time to respond to the measures, this can be seen from the rapid response after being 315**, the first time to apologize, statement, and then the necessary compensation and settlement of the complaining customers, will also be on **, to ** to make public relations, because it is a violation of the operation, but there is no social adverse impact like the state of making a human life, as long as the public relations is done well, the impact of this matter will be minimized.

4. Burger King (China) has its own marketing team, and will slowly restore its reputation through marketing. After a period of time, people's memories will gradually fade over time, and then rely on a series of marketing methods to attract people, and then they will return to their previous state.

As the saying goes, "a skinny camel is bigger than a horse", and only one of the franchise stores below it has a problem, and the impact on it can be said to be minimal, unless they don't have a dedicated public relations team or public relations chaos, or a bigger problem, so that things can escalate and ferment, and expand to the entire enterprise, otherwise, after the crisis is lifted, tomorrow's Burger King will still be Burger King, and it will not be affected too much.