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Multi-level marketing: This is a sales structure with more than three tiers of commission payments. Theoretically, online multi-level marketing is the most motivating sales method. Similar to the MLM model.
The mainland official is not very acceptable, but there are also multi-level network information marketing in the mainland, such as: WS domain name direct sales**. The charm of online multi-level marketing is that through layers of efforts, your team will become bigger and bigger.
Now some criminals have changed the MLM into multi-level marketing.
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Network Marketing: Network (Integrated) Marketing; It is to take customer demand as the core, take advantage of the low cost of Internet communication, and carry out a series of online and offline, all-round and efficient marketing integration for the target customer group, so as to create a miracle of enterprise sales and achieve the goal of high efficiency.
Note: The network referred to here includes not only the Internet (Internet), but also the extranet (extranet), that is, the internal information management and exchange platform established by the application of Internet technology and standards. )
Internet Marketing Myths:
Definition of Online (Integrated) Marketing:
Network marketing is based on the Internet and social relations network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is not online sales, not equal to promotion; Network marketing is a means rather than an end, it is not limited to the Internet, nor is it equal to e-commerce, it does not exist in isolation, and cannot exist apart from the general marketing environment.
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It refers to the basic utility or benefit that the product can provide to consumers, and it is the basic utility and benefit that consumers really want to buy. (2) Tangible product level. It is the specific material form of a product when it appears on the market.
3) Expected product level. That is, a set of attributes and conditions that are closely related to the product and that the buyer wants to acquire during the purchase of the product. (4) Expand the product level.
It refers to the services provided by the producer or operator of the product to the purchaser, mainly to help the user make better use of his or her core interests. In network marketing, for physical products, the extension of product level should focus on providing satisfactory after-sales service, delivery time and quality assurance. (5) Potential product level.
In addition to extending the product level, the product level provided by the enterprise can also meet the potential needs of customers. Mainly value-added services of products. The main difference between IT and extended products is that customers can still take advantage of the core benefits and services of the product they need without the underlying product level.
Hope it helps!!
What are the 5 levels of network marketing products, and the examples are given to illustrate which level.
Hello dear, the reference is as follows: (1) Core benefits or services (2) Tangible products (3) Desired products (4) Extended products (5) Potential products (1) Core interest level. It refers to the basic utility or benefit that the product can provide to consumers, and it is the basic utility and benefit that consumers really want to buy.
(2) Tangible product level. It is the specific material form of a product when it appears on the market. 3) Expected product level.
That is, a set of attributes and conditions that are closely related to the product and that the buyer wants to acquire during the purchase of the product. (4) Expand the product level. It refers to the services provided by the producer or operator of the product to the purchaser, mainly to help the user make better use of his or her core interests.
In network marketing, for physical products, the extension of product level should focus on providing satisfactory after-sales service, delivery time and quality assurance. (5) Potential product level. In addition to extending the product level, the product level provided by the enterprise can also meet the potential needs of customers.
Mainly value-added services of products. The main difference between IT and extended products is that customers can still take advantage of the core benefits and services of the product they need without the underlying product level. Hope it helps!!
For example, the five levels of tea content.
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Summary. Multi-level information network marketing is a kind of advanced publicity and marketing method. He fully embodied and applied the principle of "market multiplication".
The "MLM" model has many advantages such as small investment, high profit, and no risk, and has been widely used in various fields quickly. MLM (Multi-Level Marketing) has been around for 50 years in the United States. And now it is the most advanced way of publicity and marketing.
It is also the United States that almost all universities teach "network marketing", which is mistaken for MLM in China, and should actually be more accurately defined as direct selling. In our country, the development of MLM has been skewed since the end of the 20th century. This is for historical reasons.
Hello, dear, multi-level network marketing is also known as MLM in China.
Multi-level information network marketing is a kind of advanced publicity and marketing method. He fully embodied and applied the principle of "market multiplication". The "MLM" model has many advantages such as small investment, high profit, and no risk, and has been widely used in various fields quickly.
MLM (Multi-Level Marketing) has been around for 50 years in the United States. And now it is the most advanced way of publicity and marketing. It is also the United States that almost all college socks are teaching "network marketing", which is mistaken for pyramid marketing in China, and it should be more accurately defined as direct selling in fact.
In our country, the development of MLM has been skewed since the end of the 20th century. This is for historical reasons.
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Summary. Pro, the five levels of enterprise network marketing are: First, the enterprise Internet propaganda is the most basic application of online marketing.
It is a marketing campaign based on the recognition of the Internet as a new information dissemination. Second, online market research and research market information, from which to find consumer demand trends, so as to provide a basis for enterprise market segmentation, is an important part of enterprise marketing. 3. Although online distribution and e-commerce are developing rapidly, their share is still very small compared with traditional marketing channels.
Traditional distribution channels are still a valuable resource for enterprises, but the efficient and timely two-way communication function of the Internet does provide a powerful platform for enterprises to strengthen the connection with their distributors. Fourth, the intangible shopping malls with a large number of online direct sales have been opened for business on the Internet, which is the first engaged in online direct sales, such as Amazon, CDNOW, etc. Fifth, the online marketing integrated Internet is a new market environment, which is not only a certain link and process of the enterprise, but also has a significant impact on the organization, operation and management concept of the enterprise.
Pro, the five levels of enterprise network marketing are: First, the enterprise Internet propaganda is the most basic application of online marketing. It is a marketing campaign based on the recognition of the Internet as a new information dissemination.
Second, online market research and research market information, from which to find consumer demand trends, so as to provide a basis for enterprise market segmentation, is an important part of enterprise marketing. 3. Although online distribution and e-commerce are developing rapidly, their share is still very small compared with traditional marketing channels. Traditional distribution channels are still a valuable resource for enterprises, but the efficient and timely two-way communication function of the Internet does provide a powerful platform for enterprises to strengthen the connection with their distributors.
Fourth, the intangible shopping malls with a large number of online direct sales have been opened for business on the Internet, which is the first engaged in online direct sales, such as Amazon, CDNOW, etc. Fifth, the online marketing integrated Internet is a new market environment, which is not only a certain link and process of the enterprise, but also has a significant impact on the organization, operation and management concept of the enterprise.
The Internet is a new revolution in the information age, and the computer is not only a computing machine, but also a business in a business environment. The hierarchical division of network marketing reflects a gradual process of application from beginner to advanced, from simple to complex. According to the current situation of Internet applications in China, domestic enterprises can work on the first three levels in advance, especially the third level - network distribution linkage, which will strengthen business ties between enterprises, transform traditional business models, establish network partnerships, and then deepen Internet applications and lay the foundation for online marketing.
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In network marketing, the overall concept of a product can be divided into five levels.
1) Hierarchy of core interests. It refers to the basic utility or benefit that the product can provide to consumers, and it is the basic utility and benefit that consumers really want to buy.
2) Tangible product level. It is the specific material form of the product when it appears on the market.
3) Expect product levels. That is, a set of attributes and conditions that the buyer expects to obtain during the purchase of the product and are closely related to the product.
4) Extend the product level. It refers to the service provided by the producer or operator of the product to the purchaser, mainly to help users better use the core benefits. In network marketing, for material products, it is necessary to pay attention to providing satisfactory after-sales service, delivery, and quality assurance at the extended product level.
5) Potential product level. In addition to extending the product level, the product level provided by the enterprise can meet the potential needs of customers, and it is mainly a value-added service of the product. The main difference between it and extended products is that customers can still use the core benefits and services of the product they need well without a potential product level.
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No, direct selling in China is prohibited from multi-level sales, that is, it cannot be pulled downline. If it is multi-level direct selling, it must be MLM!
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On the top floor, he said it simply and clearly, and he explained the problem in one sentence, Liding, if I couldn't say it so clearly. Landlord, choose him. The brands that Dragon Ball is talking about are all direct sales.
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It seems that direct selling and pyramid schemes, you haven't figured it out, MLM is the evolution of direct selling to deceive people, if it is done well, it can explode overnight, if it is not good, the old will go bankrupt, but how many people will pay to buy things home first? If you can't buy it, it's your own, in short, it's different, don't insult it, the direct selling industry will be the trend of the world in the future.
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