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Porsche sells "Chinese standard" kitchen knives and was previously keen on Zhang Xiaoquan.
High-end kitchen knife high-end consumer groups will naturally pay for this 1700 yuan kitchen knife, after all, buying a Porsche kitchen knife itself is a thing worth showing off.
1. Porsche sells "Chinese standard" kitchen knife <>
Porsche AG.
Some time ago, it was just announced that it was listed, and now it has sold a Chinese standard kitchen knife, according to our various introductions from ** reports, this kitchen knife not only meets Chinese standards, but also costs as much as 1700 yuan. Because the operation of the automobile company selling kitchen knives is really incomprehensible to many people, this has led to many people's doubts about the sales group and sales of kitchen knives, and we will briefly explain this aspect below.
Second, the high-consumption group will pay for this kitchen knife<>
According to the current selling point of Porsche's publicity, the Chinese standard and the name of the Porsche brand are the biggest selling points, and after the combination of the two, 1700 yuan is not a relatively cheap **. There is also this ** is indeed not worth mentioning for high-consumer groups, the previous Zhang Xiaoquan kitchen knife was almost sold to more than 1000 yuan, at present, since there is a kitchen knife that can accurately pinch the shortcomings of Zhang Xiaoquan's kitchen knife to sell, then of course it can make the sales of this kitchen knife quite good, which means that high-consumer groups will shift the target.
3. Porsche, which can also be regarded as a precision marketing <>
In the end, although many people still don't want to believe that Porsche can finally sell a relatively good ** and sales by selling kitchen knives, in fact, Porsche's marketing is still relatively accurate, after all, subjectively Porsche is a well-known luxury sports car brand, and objectively Porsche's products have always been more exquisite, this ** and the corresponding brand attraction should be able to make many people pay for it. At present, there are still a lot of potential rich people in China, and we must believe that high-end brands and ordinary brands have a huge consumer group.
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I have to say that the 1700 yuan kitchen knife is too much, and it is definitely a sky-high price kitchen knife in the kitchen knife industry, and it is not something that ordinary people can afford, and I don't think the sales can be good.
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People who like to buy luxury goods. They are not short of money, but they are short of items to prove their strength. The rich are their market.
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I've seen this Porsche-designed kitchen knife. Seriously, even if it is sold by Wang Mazi and Zhang Xiaoquan, it will only be one or two hundred yuan at most.
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I think it's definitely the consumer making the purchase. Because a large number of consumers are in the process of buying the same product at the same time, the official website will be slow to respond.
We all know that Porsche is a well-known brand, but many people think that Porsche has always produced cars. However, judging from the current situation, the Porsche brand has brought you an all-in-one kitchen knife. As a result, many people have refreshed their perception of Porsche. <>
1700 yuan Porsche kitchen knife.
First of all, this 1700 yuan Porsche kitchen knife, the length of the blade is in centimeters, and the total weight of this kitchen knife has reached kilograms. However, after this Porsche kitchen knife was put on the shelves, it ushered in a very hot state of purchase. Even the data of the British network was sold out, which made many consumers who did not buy this Porsche kitchen knife have a special feeling of regret in their hearts.
And it also made this kitchen knife arouse a lot of heated discussions on the Internet. <>
The official website could not be opened for a while.
Secondly, after these kitchen knives caused a lot of heated discussions on the Internet, some relevant people found that after entering the official website of Porsche Design at noon on October 12, the page under maintenance would always appear. As a result, many consumers who want to buy this kitchen knife cannot enter the page to purchase smoothly. So in this case, many people are beginning to question whether there is a bug in the official website of Porsche Design.
There must be a large number of consumers who are buying this kitchen knife.
Finally, some netizens believe that the reason why the official website designed by Porsche cannot be opened is likely to be because a large number of consumers have entered the official website at the same time, resulting in the failure of the official website page. After all, this kitchen knife will want to buy and own this kitchen knife in a quick time for consumers who need it. And I think that after a period of time, the number of kitchen knives can meet the needs of consumers.
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After the 1,700 yuan Porsche kitchen knife sparked heated discussions, the rush to buy caused the Porsche official website to be unable to open for a while! It can be seen that this sky-high price kitchen knife is still very marketable! Most netizens think that Porsche's kitchen knife is an IQ tax product, so who is buying this sky-high kitchen knife?
Judging from all aspects of the information on the Internet, this kitchen knife is sold quite well abroad, and it should not be in demand for wax, so the people who buy this kitchen knife should be Chinese who have settled, worked or studied abroad!
Porsche's kitchen knife is under the banner of Chinese kitchen knife, so that there should be very few foreigners who buy this knife, and the sales of this kitchen knife should be Chinese overseas Chinese, Chinese rush up! Rich and capricious?! Why do these people spend 1,700 yuan to buy such a kitchen knife?
We may be able to find the answer from the design and selection of materials for this kitchen knife!
Porsche's kitchen knife is made of 301 stainless steel, this knife and part of the knife face and handle, the design of this knife is very special, the handle and the knife surface are linked, there are no gaps and no solder joints, which means that this knife is a careful ergonomic knife, this knife will give people a very good feeling. With outstanding design and good selection of materials, although this kitchen knife is expensive, it seems to be expensive.
Welcomeness. Whether a kitchen knife is worth buying and how good the quality depends on the market feedback and popularity! It is obvious that this knife from Porsche has won and won the hearts of consumers!
Judging from Porsche's knives, consumers are not reluctant to spend money, but they have not encountered their favorite products! After this incident, it is time for domestic tool companies to reflect and learn! Only by maintaining the ability to learn can we not be eliminated by the market.
Value Preservation Products. There is another reason why Porsche's kitchen knife sells well, that is, the kitchen knife is a value-preserving product, a product that is not easy to damage, and the service life is long.
After the 1,700 yuan Porsche kitchen knife sparked heated discussions, the official website of Xiangmai Li could not be opened for a while! What do you think about this?
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I don't think that's a reasonable **. Kitchen knives are very cheap to manufacture, and we all know that they can't be sold too high. It is unreasonable to increase the value of the kitchen knife brand and maliciously disrupt the market.
Kitchen knives have no value, special forgeries or other operations. Chinese families need a kitchen knife, and the ** of an ordinary kitchen knife is about 100 yuan. Unless there is a special forgery or a special metal cutting tool is used to break the $1000**.
In addition, we all know that the cost of manufacturing a kitchen knife only requires a piece of iron and handling materials up to tens of dollars, and you want to sell to a customer at such a high ** that the customer doesn't want to accept. The brand uses its own brand influence, ordinary kitchen knives to ****. Maliciously disrupting the kitchen knife market may lead to the wave of competition disappearing.
The disruption of commodity premiums disrupts society. Here are some of the points that I think are unreasonable. Dig into the cost of making a kitchen knife, it is impossible to be deceived by the oppressor.
The concept of buying and selling is the simplest condition for honesty, and the cost of ordinary production of kitchen knives is also around a few tens of dollars, and you can't spend hundreds of times on banquet letters Judging from the purchase **, the cost of manufacturing goods is lower.
This type of kitchen knife has no special forgery or artistic value and is not worth this**. Porsche has introduced kitchen knives that do not have special craftsmanship or old items left over from hundreds of thousands of years ago. A forged artwork that has no artistic value or value, and the value of the material itself does not correspond to a reasonable **.
Its brand has an impact on ordinary kitchen knives and maliciously disrupts the market for kitchen knives. The Porsche brand has invaded other product areas. If you can sell Porsche kitchen knives for more than 1,000 yuan, then why should you have another brand of cheap kitchen knives?
Bad bidding, kitchen knives lead to this daily necessity, and the entire market can cause **chaos and obvious social chaos. The price of Porsche is 1700 yuan, and the garlic is stolen! What do you think of this pricing?
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It's some people who are more rich or people who pursue the Porsche brand to buy, and some people who are Internet celebrities are Internet celebrities, hoping to get better traffic shortcode attention through this kitchen knife, and there are materials for shooting.
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It's Porsche's official name, they produce this kitchen knife and sell it.
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As for the sales growth of Yelao in China over the years, Porsche believes in the prospectus that it is mainly driven by more and more high-net-worth individuals, including more and more women and millennials He Hu. He also said that in the past few years, he has been committed to developing its market share in China.
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The question of whether it is worth it is not the same for different people, the essence of Porsche kitchen knives in economics is to show off goods, that is, high-end products, for different consumer groups, its value will be different, for the general consumer groups this kitchen knife is not worth the money, and for the rich, it is naturally worth it.
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No. Selling a knife so expensive is completely a brand effect. It's a luxury, so it's all brands.
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No, because I think they sell it too expensive, and if you buy it in a store, it will only cost twenty or thirty yuan.
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Because he is also rubbing a hot spot, he wants to see this opportunity to sell kitchen knives, and this money will hit his popularity.
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Porsche is a very well-known sports car brand, but now it has a kitchen knife on the official website. This kind of operation is also very confusing. It has now been taken off the shelves.
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Is it possible, he just relied on selling kitchen knives and buying a Porsche, and there is no high or low job, everyone is equal.
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The reason why this kind of kitchen knife is very expensive may be because of the brand effect. But there are also some people who think that the design of this kitchen knife is very good-looking, and the overall appearance of the kitchen knife is very simple. In addition, the kitchen knife is also made of better materials, so it is particularly strong when used, and you can also use a kitchen knife to shoot garlic.
If you cook regularly, you will find that kitchen knives are used particularly frequently. In addition, you have to use a kitchen knife to cut vegetables or chop bones, so the role of kitchen knives is also very obvious. Therefore, most people will go to a specialty store to buy a kitchen knife of better quality, and the kitchen knife is particularly sharp when used.
In this process, you will find that a certain brand has also launched a kitchen knife, and the price of the kitchen knife is as high as more than 1,000 yuan. After this happens, people don't know why this kind of kitchen knife is so expensive. The reason for this price may be because the brand of kitchen knives is relatively unique.
Therefore, due to the influence of the brand effect, the price of kitchen knives is also particularly expensive. However, the material of this kitchen knife is very special, so the use of kitchen knives is also very good. Moreover, the kitchen knife is made of stainless steel, so it can be used not only to chop vegetables, but even to shoot garlic with a kitchen knife.
So everyone will think that the ** of this kitchen knife is not particularly expensive, and there are even many people who have bought this kitchen knife. But there are also some people who don't want to buy knives of this brand, and they feel that it is not cost-effective to spend so much money on a kitchen knife. <>
There are also some young people who prefer the design concept of this kitchen knife and the appearance design of the kitchen knife. So they want to buy kitchen knives back and collect them, so you will find that most people have different ideas about buying kitchen knives. But for ordinary families, they may not buy kitchen knives of this brand, because the ** of this kitchen knife is really a bit expensive.
And the knife handle may be a little uncomfortable when using, and even bring some bad effects to everyone.
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Because its brand is worth this price, if it is sold cheaply, it is not good for itself, and the premium of the product is related to the brand benefit.
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This is because the charm of the brand is coupled with special craftsmanship and materials, so that ordinary kitchen knives are also sold at a high price.
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I think the reason why I can buy it so expensive is because of the popularity of the brand, many people buy it for this brand, and rich people may buy it.
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The quality of this kitchen knife should be goodAlthough it is not suitable for chopping bones, you can pat garlic. Of course, you can't compare this kitchen knife with an ordinary kitchen knife, after all, this is a kitchen knife produced by the Porsche brand.
1. Porsche sells Chinese standard kitchen knives at a price of 1,700 yuan
Porsche has listed an all-in-one Chinese kitchen knife on its official website, priced at $240, equivalent to about 1,700 yuan. The official website shows that this knife is "P22 Chinese Knife" This knife is introduced in the description,"Oriental kitchens are indispensable. Standard from China, centimeters" "Blade length centimeters, gross weight kilograms, Chinese cutters, not suitable for chopping bones".
The only decoration of this kitchen knife is the "Type 301" and "Pure 301 steel, designed by Porsche" on the end of the handle.
2. What is the quality of a kitchen knife worth 1,700 yuan?
According to the reason, a knife is close to 2,000 yuan, and its quality determines the leverage, which can solve all the problems of knives in the kitchen. But as a luxury, we can't understand it with ordinary ideas, and we can't use it in ordinary ways, after all, people are luxuries. Porsche Design Boutique Sales (Shanghai) **** staff said in an interview:
"[This kitchen knife] can be used to shoot garlic, so you need to consult your local sales company for specific usage suggestions."From this passage, it can be understood that there is no problem with this knife to shoot garlic, but if you do anything else, you still need to consult and understand. After all, luxury clothes are never considered to be washed, and luxury knives may not be considered to chop bones, so the quality must not be compared with ordinary kitchen knives, but the value is definitely high.
Finally: The Porsche kitchen knife on the official website of the United States and Britain has been sold out, and the sales can be said to be very, very goodThis not only reminds me of a sentence on the Internet, saying that "luxury never pits the poor", I personally think this sentence is very right, after all, it is impossible for ordinary people to spend tens of thousands of dollars to buy a skirt that is only worn once, and it is impossible to spend 1700 yuan to buy a kitchen knife that can only shoot garlic.
The first point of the company's response to such a thing is that the price of the whole is very normal, the second point also said that it is simply this kitchen knife, and its production process is different, and the third point Porsche also said that this kitchen knife still has gold content on it.
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