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The first point of the company's response to such a thing is that the price of the whole is very normal, the second point also said that it is simply this kitchen knife, and its production process is different, and the third point Porsche also said that this kitchen knife still has gold content on it.
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The company said that we can fully guarantee the quality of this knife, and everyone can rest assured that it must be worth it.
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The staff responded: "You need to consult the local sales company for specific usage suggestions. ”
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I think it's definitely the consumer making the purchase. Because a large number of consumers are in the process of buying the same product at the same time, the official website will be slow to respond.
We all know that Porsche is a well-known brand, but many people think that Porsche has always produced cars. However, judging from the current situation, the Porsche brand has brought you an all-in-one kitchen knife. As a result, many people have refreshed their perception of Porsche. <>
1700 yuan Porsche kitchen knife.
First of all, this 1700 yuan Porsche kitchen knife, the length of the blade is in centimeters, and the total weight of this kitchen knife has reached kilograms. However, after this Porsche kitchen knife was put on the shelves, it ushered in a very hot state of purchase. Even the data of the British network was sold out, which made many consumers who did not buy this Porsche kitchen knife have a special feeling of regret in their hearts.
And it also made this kitchen knife arouse a lot of heated discussions on the Internet. <>
The official website could not be opened for a while.
Secondly, after these kitchen knives caused a lot of heated discussions on the Internet, some relevant people found that after entering the official website of Porsche Design at noon on October 12, the page under maintenance would always appear. As a result, many consumers who want to buy this kitchen knife cannot enter the page to purchase smoothly. So in this case, many people are beginning to question whether there is a bug in the official website of Porsche Design.
There must be a large number of consumers who are buying this kitchen knife.
Finally, some netizens believe that the reason why the official website designed by Porsche cannot be opened is likely to be because a large number of consumers have entered the official website at the same time, resulting in the failure of the official website page. After all, this kitchen knife will want to buy and own this kitchen knife in a quick time for consumers who need it. And I think that after a period of time, the number of kitchen knives can meet the needs of consumers.
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After the 1,700 yuan Porsche kitchen knife sparked heated discussions, the rush to buy caused the Porsche official website to be unable to open for a while! It can be seen that this sky-high price kitchen knife is still very marketable! Most netizens think that Porsche's kitchen knife is an IQ tax product, so who is buying this sky-high kitchen knife?
Judging from all aspects of the information on the Internet, this kitchen knife is sold quite well abroad, and it should not be in demand for wax, so the people who buy this kitchen knife should be Chinese who have settled, worked or studied abroad!
Porsche's kitchen knife is under the banner of Chinese kitchen knife, so that there should be very few foreigners who buy this knife, and the sales of this kitchen knife should be Chinese overseas Chinese, Chinese rush up! Rich and capricious?! Why do these people spend 1,700 yuan to buy such a kitchen knife?
We may be able to find the answer from the design and selection of materials for this kitchen knife!
Porsche's kitchen knife is made of 301 stainless steel, this knife and part of the knife face and handle, the design of this knife is very special, the handle and the knife surface are linked, there are no gaps and no solder joints, which means that this knife is a careful ergonomic knife, this knife will give people a very good feeling. With outstanding design and good selection of materials, although this kitchen knife is expensive, it seems to be expensive.
Welcomeness. Whether a kitchen knife is worth buying and how good the quality depends on the market feedback and popularity! It is obvious that this knife from Porsche has won and won the hearts of consumers!
Judging from Porsche's knives, consumers are not reluctant to spend money, but they have not encountered their favorite products! After this incident, it is time for domestic tool companies to reflect and learn! Only by maintaining the ability to learn can we not be eliminated by the market.
Value Preservation Products. There is another reason why Porsche's kitchen knife sells well, that is, the kitchen knife is a value-preserving product, a product that is not easy to damage, and the service life is long.
After the 1,700 yuan Porsche kitchen knife sparked heated discussions, the official website of Xiangmai Li could not be opened for a while! What do you think about this?
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I don't think that's a reasonable **. Kitchen knives are very cheap to manufacture, and we all know that they can't be sold too high. It is unreasonable to increase the value of the kitchen knife brand and maliciously disrupt the market.
Kitchen knives have no value, special forgeries or other operations. Chinese families need a kitchen knife, and the ** of an ordinary kitchen knife is about 100 yuan. Unless there is a special forgery or a special metal cutting tool is used to break the $1000**.
In addition, we all know that the cost of manufacturing a kitchen knife only requires a piece of iron and handling materials up to tens of dollars, and you want to sell to a customer at such a high ** that the customer doesn't want to accept. The brand uses its own brand influence, ordinary kitchen knives to ****. Maliciously disrupting the kitchen knife market may lead to the wave of competition disappearing.
The disruption of commodity premiums disrupts society. Here are some of the points that I think are unreasonable. Dig into the cost of making a kitchen knife, it is impossible to be deceived by the oppressor.
The concept of buying and selling is the simplest condition for honesty, and the cost of ordinary production of kitchen knives is also around a few tens of dollars, and you can't spend hundreds of times on banquet letters Judging from the purchase **, the cost of manufacturing goods is lower.
This type of kitchen knife has no special forgery or artistic value and is not worth this**. Porsche has introduced kitchen knives that do not have special craftsmanship or old items left over from hundreds of thousands of years ago. A forged artwork that has no artistic value or value, and the value of the material itself does not correspond to a reasonable **.
Its brand has an impact on ordinary kitchen knives and maliciously disrupts the market for kitchen knives. The Porsche brand has invaded other product areas. If you can sell Porsche kitchen knives for more than 1,000 yuan, then why should you have another brand of cheap kitchen knives?
Bad bidding, kitchen knives lead to this daily necessity, and the entire market can cause **chaos and obvious social chaos. The price of Porsche is 1700 yuan, and the garlic is stolen! What do you think of this pricing?
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It's some people who are more rich or people who pursue the Porsche brand to buy, and some people who are Internet celebrities are Internet celebrities, hoping to get better traffic shortcode attention through this kitchen knife, and there are materials for shooting.
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It's Porsche's official name, they produce this kitchen knife and sell it.
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As for the sales growth of Yelao in China over the years, Porsche believes in the prospectus that it is mainly driven by more and more high-net-worth individuals, including more and more women and millennials He Hu. He also said that in the past few years, he has been committed to developing its market share in China.
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Personally, I have a normal view of Porsche's kitchen knife, there will be a market if there is demand, and people are positioned as luxury goods, and this ** is not expensive.
How can I say it, what else can I think? Look at it normally, anyway, the kitchen knife launched by Porsche was not bought for me, but for a specific consumer group. Let me explain here that the kitchen knife this time was designed and launched by Porsche, which is different from Porsche cars.
Although they are all from the Porsche Group, Porsche cars sell cars, and Porsche Design specializes in selling luxury goods, but it is not high-grade in the luxury industry, and it is a light luxury product, so the kitchen knife designed by Porsche will be priced at 1700 yuan, and if it is LV, it will be priced at 17000 yuan directly for you. Therefore, don't think it's an IQ tax, people don't plan to sell it to ordinary people, they want to sell it to those rich people, those rich people don't lack this money, 1700 yuan is not as expensive as a meal for people.
One thing to say, this product is considered inexpensive in luxury. We have to be clear that the kitchen knives designed and launched by Porsche were not bought for us. People are aiming at the high-end consumer market, which in the vernacular is to sell to the rich, not to ordinary people like us, because Porsche Design also knows that ordinary people will definitely not spend 1,700 yuan to buy a kitchen knife.
Only those rich people with a lot of money will spend 1,700 yuan to buy a kitchen knife, because people earn hundreds of thousands, or even millions, every day, and they don't care about the 1,700 yuan at all. If a top rich man like Bill Gates and Musk earns billions a day, do you think people will care about this money? Therefore, it is necessary to understand the positioning of other people's products, and do not look at other people's product pricing from your own perspective.
In general, the Porsche is a good product, but unfortunately I can't afford it, because it is not sold to ordinary people, but to the rich.
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This product is indeed quite expensive, but I feel that the whole design is good, and it is a little more noble than ordinary dishes.
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"This kitchen knife is a product of Porsche Design. Both Porsche design and Porsche cars are part of the Porsche Group of Companies. Compared with other famous foreign car companies, Porsche is very strategically diversified, and Ferrari has only started to produce SUVs until now, but Porsche's Cayenne has gained a firm foothold in the Chinese high-end SUV market.
The Chinese market is the most important for Porsche's revenues and profits**.
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I don't think this product will be very good, it's just under this brand, but the product won't be good.
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This is purely a collectible, not practical, but only has the added value of the product, the brand effect.
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The brand effect is only, and the kitchen knife is still good in China.
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Porsche sells "Chinese standard" kitchen knives and was previously keen on Zhang Xiaoquan.
High-end kitchen knife high-end consumer groups will naturally pay for this 1700 yuan kitchen knife, after all, buying a Porsche kitchen knife itself is a thing worth showing off.
1. Porsche sells "Chinese standard" kitchen knife <>
Porsche AG.
Some time ago, it was just announced that it was listed, and now it has sold a Chinese standard kitchen knife, according to our various introductions from ** reports, this kitchen knife not only meets Chinese standards, but also costs as much as 1700 yuan. Because the operation of the automobile company selling kitchen knives is really incomprehensible to many people, this has led to many people's doubts about the sales group and sales of kitchen knives, and we will briefly explain this aspect below.
Second, the high-consumption group will pay for this kitchen knife<>
According to the current selling point of Porsche's publicity, the Chinese standard and the name of the Porsche brand are the biggest selling points, and after the combination of the two, 1700 yuan is not a relatively cheap **. There is also this ** is indeed not worth mentioning for high-consumer groups, the previous Zhang Xiaoquan kitchen knife was almost sold to more than 1000 yuan, at present, since there is a kitchen knife that can accurately pinch the shortcomings of Zhang Xiaoquan's kitchen knife to sell, then of course it can make the sales of this kitchen knife quite good, which means that high-consumer groups will shift the target.
3. Porsche, which can also be regarded as a precision marketing <>
In the end, although many people still don't want to believe that Porsche can finally sell a relatively good ** and sales by selling kitchen knives, in fact, Porsche's marketing is still relatively accurate, after all, subjectively Porsche is a well-known luxury sports car brand, and objectively Porsche's products have always been more exquisite, this ** and the corresponding brand attraction should be able to make many people pay for it. At present, there are still a lot of potential rich people in China, and we must believe that high-end brands and ordinary brands have a huge consumer group.
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I have to say that the 1700 yuan kitchen knife is too much, and it is definitely a sky-high price kitchen knife in the kitchen knife industry, and it is not something that ordinary people can afford, and I don't think the sales can be good.
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People who like to buy luxury goods. They are not short of money, but they are short of items to prove their strength. The rich are their market.
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I've seen this Porsche-designed kitchen knife. Seriously, even if it is sold by Wang Mazi and Zhang Xiaoquan, it will only be one or two hundred yuan at most.
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The question of whether it is worth it is not the same for different people, the essence of Porsche kitchen knives in economics is to show off goods, that is, high-end products, for different consumer groups, its value will be different, for the general consumer groups this kitchen knife is not worth the money, and for the rich, it is naturally worth it.
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No. Selling a knife so expensive is completely a brand effect. It's a luxury, so it's all brands.
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No, because I think they sell it too expensive, and if you buy it in a store, it will only cost twenty or thirty yuan.
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