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Nike and Adi, as two of the world's top sports shoe manufacturers, are naturally favored by the majority of sports enthusiasts. If we look at Nike's data alone, in 2018, Nike's total operating revenue reached 100 million US dollars, a year-on-year increase.
About 6%. Among them, the total sales in China are as high as 5 billion US dollars. In other words, China alone will be given to Nike.
Contributed one-sixth of sales performance. So, who are the people who wear Nike Adi on the street? The "student party" told the big truth.
According to the data survey, the main group of Nike Adi is young people between the ages of 18 and 30. According to the division of occupations, it is mainly young office workers and some college students. Office workers, because after stepping into the society, seeing the people around them wearing Adinake, naturally do not want to be worse than others, can not afford to buy **, must be to buy Putian high imitation shoes, because many people who have bought will find that in fact, Putian shoes and the so-called ** bought in the store can not see any gap in terms of workmanship or details, some people have joked on the Internet that the workmanship and quality of Putian shoes have even exceeded ** shoes, and now Putian shoes lack a brand of their own.
The other group of people is the student party, and most of these student parties are post-00s.
and post-95. Some of these student parties have superior family conditions and have no financial burdens. Therefore, when buying a sneaker brand, you will deliberately choose some well-known sports brands.
Naturally, Nike and Adi have become the preferred targets. There is also a group of students who also have a sense of comparison, although they can't afford to buy **, then buy Putian high imitation shoes, once did a survey in a high school, interviewed 30 high school students wearing Adinike shoes, asked them where they got so much money to buy such expensive shoes, 3 of them said that their parents took them to the store to buy, and the remaining 27 students were shy to say that they were from Putian famous ***.
I bought high-imitation shoes in order to satisfy my vanity.
So why is Nike Adi popular with a wide range of young people? We can divide it into the following points. One: There are many styles and dominates the trend; 2: Celebrity endorsement, advertising and marketing are done well; Three: the brand image is good, and the quality of shoes is guaranteed.
On the other hand, we consumers analyze from a rational point of view. Most people don't know how good the production technology of Nike and Adi is, and they can't even recognize running shoes and basketball shoes. The main reason for buying them is to go for the trademark. You have three slashes on your feet.
A big hook, walking in the crowd, will have a sense of superiority.
Why do people have this psychological effect? This is because the overwhelming advertising bombardment of Nike and Adi has completely penetrated into everyone's life. And create a high-end brand signal, so the buyer will naturally produce conspicuous consumption, and follow the trend of psychological effects.
So, which brand of sneakers do you like best?
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Those who wear Adinac are generally some rich bosses, or some rich second generations or the like, but now some wealthy students also wear these brands.
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Who is wearing Nike Adi, it depends on it, the personal temperament is different, and the difference in collocation is not to choose someone.
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Puma is newly listed in Fengnan District, Tangshan City, and there are still fewer people who know it, and Adineke shoes are bought more in the mall, and they are also very comfortable to wear, especially the soles of Adineke shoes are softer and comfortable to wear, the soles of Puma shoes are hard and thin, the soles are hard and uncomfortable to wear, the bottom is thin and there are some ice feet, if the road is wet, it is easy to get wet, from the ** above, Puma is more expensive, and the upper is easier to fade, so, most of the time, we will choose Nike or Adi, of course, Everyone's preferences are different.
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Puma isn't cheaper than Nike Adi OK? The new product is more expensive than Nike Adidu. Generally, those who pretend to be shoes are gentlemen, since they are gentlemen, most of them must be sporty, accounting for a lot of Nike Adi and Puma, and Puma is really more expensive than Converse.
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