Adidas performance in China declined, and the CEO admitted that it made mistakes in China, and now

Adidas' performance in China declined, and the CEO admitted: they made mistakes in China, and it is useless for them to regret now, after all, their behavior has seriously hurt the hearts of Chinese netizens, and the Chinese are originally united, as long as someone bullies the Chinese and boycotts Chinese products, then the Chinese will also turn these people away. With the development of time, some people may have forgotten all kinds of things they have done, but there are some netizens who have always kept in mind that they will never bow to the evil forces.

Even if Adidas admits that they have made mistakes, they have nothing left to make amends. Adidas and some other foreign brands, are boycotting Xinjiang cotton, this matter is very extensive in the international influence, as a member of China, I believe that every netizen can hardly forgive these people for what they did, the names of these brands are also firmly in mind for everyone, if you find some specialty stores in the supermarket or on the side of the road, you will definitely not easily enter. Some people feel bad luck when they pass by the doors of these shops.

There are many celebrities in China who have terminated cooperation with Adidas, these are their own doing, the original sales of this brand in China are very high, and there are stores in many cities, but after this incident, the sales of many stores continue to decline, and sooner or later they will roll up and leave, and these stores will have to close. Coupled with the epidemic, the sales situation in other cities is not particularly optimistic, and the epidemic in China is well controlled, but the behavior of these brands has buried their future. <>

If an apology is useful, why do you want the police" This is a very famous line in the TV series, whenever netizens see the regretful faces of these brands, they do feel very happy, but everyone will definitely not easily understand. If the Chinese forgive them this time, then other brands may also make more hateful actions in the future.

It's useless to regret it now, because people don't accept their belated apology, and everyone will only think that their apology is to save their reputation.

Adidas' performance in China declined, and the CEO admitted: made mistakes in China, although now regret being useful, but has lost the trust of the Chinese.

It's too late to regret it now, the mistakes he made in China are huge, and it is a disrespect for China and the boycott of the Chinese people, saying that we are the best way to develop domestic products.

Adidas' influence in the Chinese market has declined, mainly due to problems with some brands and product quality. First of all, Adidas made some mistakes in expressing its attitude towards Chinese consumers, such as making it clear that it would not use Xinjiang long-staple cotton, which caused dissatisfaction and boycott among Chinese consumers. Secondly, domestic brands have invested heavily in R&D and product quality, which has greatly improved their competitiveness in the market, and Adidas' share of the Chinese market has been challenged.

However, there is no clear information that Adidas will withdraw from the Chinese market. Although Adidas' market influence in China has declined, China is still one of the largest consumer markets in the world, and no brand will easily abandon such a market. As a result, Adidas may adjust its market strategy in China to better adapt to the needs and changes of the Chinese market.

This is because Adidas' current brand building is not very good, and the quality of the shoes is not good, so many people choose to give up this brand; It is very likely that they will withdraw from the Chinese market.

The once beautiful Adidas.

Now the sales in the Chinese market are not very good, and I personally feel that soon he will withdraw from the Chinese market, because of some sports brands produced by China itself.

It's also very good.

Adidas. Lose market share in China.

The occupation is already quite small, and before Adinake that can be said to be a sports brand.

These domestic sports brands are not on the same level as each other at all. Although the other party's products are very expensive, they are still recognized by the Chinese people, but the market share of these two brands has been declining in the past two years. <>

On the one hand, it was involved in Xinjiang cotton before.

incident, participated in some improper political stances, at that time, netizens said that allergies have no memory, and it won't be long before many people buy them. But the current results prove that the people have memories, and there are some people who really don't have long memories, and they will still go, but there are a large number of people who will remember these things, and that's fine. After all, China's 1.4 billion population does not have a few people with brain problems, do you think they are living in an ideal world?

On the other hand, domestic brands are constantly rising, whether it is the design elements or the popularity of the brand, many domestic sports brands are gradually rising. And in the current situation of the epidemic, many places need assistance, and those foreign brands are what they are. And our domestic brands still stand up when the market share strategy is not so big, and even say that their own business is not so good, and they still stand up and donate money and materials.

See the truth in times of trouble. At this time, everyone gradually knows that when you buy your own brand of things, the money will still be our help when you need it in the hands of your own people, but buying things from foreign brands may turn into bullets attacking you when necessary. <>

The rise of domestic brands proves what we have been emphasizing. Political position, the Patriotic Education Bureau he is really useful, everyone understands more and more difficulties, always sees the truth of the truth, more and more understands themselves, talents are really reliable, from the general environment, of course, we can't deny that there are some scum among domestic brands, making black money. But everyone should look at the brand of any country rationally, it has such a problem.

Because the Chinese people don't like the Adidas brand very much now, that's why it's like this.

Adidas' withdrawal from the Chinese market is mainly due to the fact that no one buys it, and everyone is now more inclined to domestic products.

Adidas' CEO, who has admitted to making mistakes in the Chinese market, is leaving the company, and his departure may have something to do with his poor performance in China. The CEO of Adidas has had very good sales in China during his tenure, and he may be very optimistic about this part of the market. However, due to various reasons such as the epidemic and political tensions, his future career will face more challenges.

The CEO of Adidas originally had three years left in his term, but he chose to leave early, and many people thought that he might have a new career plan. Perhaps other companies have thrown an olive branch to him, and the salary is even better than it is now. Because the CEO did not reveal the real reason to everyone, these reasons are all speculation.

Now Adidas is facing the election of a new CEO. At the same time, how they can save the Chinese market is a question that needs to be considered. The CEO began to reflect on what he had done wrong, believing that he did not know much about Chinese consumers and did not know the importance of the state to them.

The name of the CEO of Adidas is Rorsted, he was a German daily chemical giant Hankou Group when he joined Adidas at the beginning of the year, and Adidas Group is very optimistic about Rorsted, and feels that he is the best candidate to promote the company's sales growth, and he is expected to be high. But this time, I lived up to the expectations of others, and I believe that there must have been a strong sense of frustration in my heart. This sense of disappointment can affect the state of your work.

Affected by the epidemic, many people are now starting to choose some domestic brands. Because these brands of shoes and clothes are relatively low, you can also really put your money where you need it. According to relevant analysts, Adidas is now far behind its competitors, and the future development situation has been hindered a lot, perhaps the CEO feels that he has no place to use and can give the job to someone who is really suitable for him.

Related to the poor performance in China, Adidas's performance in China continued to decline, so he left.

The stock price was cut in half during the year, and the departure may be related to the decline in China's performance, and the change of management cannot immediately change the decline of Adidas in addition to giving an explanation to investors and the market.

I used to wear Adi, the quality is also good, last year I bought a pair of black Adi flat shoes, but the color actually faded, the black has now turned gray and white, especially ugly, I will never buy Adi in the future, the quality of Vietnamese goods is too poor.

Many people may have some dissatisfaction after seeing the speech of Kasper Rorsted, CEO of aidas, but we have to admit that Kasper Rorsted's statement is actually telling the truth, Chinese consumers will not give up the adidas brand, but the premise is that adidas can produce good enough products.

First of all, Kasper Rorsted claims that adidas has made a mistake in the Chinese market, many people may think that Kasper Rorsted is talking about Adidas boycotting Xinjiang cotton, but in fact, Kasper Rorsted's statement has nothing to do with Xinjiang cotton, Kasper Rorsted said that Adidas may not know Chinese consumers very well, That's why other brands have been given some opportunities to steal market share from adidas, and I have to admit that the reason Kasper Rorsted said does exist.

Secondly, many people feel that Xinjiang cotton has a very big impact on adidas, but many consumers have long forgotten the so-called Xinjiang cotton incident, even if H&M, which severely boycotted Xinjiang cotton at that time, has returned, not to mention adidas and Nike, it seems that the Xinjiang cotton incident has a very small impact on these two brands, and now adidas shoes can be seen all over the street, which shows that Kasper Rorsted's statement actually has a certain participation value.

Finally, Kasper Rorsted also made his attitude towards the Chinese market clear in the interview, Kasper Rorsted believes that Adidas will never cut off contact with the Chinese market, and will strive to regain all the lost markets, Kasper Rorsted also said that he has confidence in Aidas.

Half-year revenue fell 35%, and Adidas admitted that the Chinese market had made mistakes. Because they don't understand the preferences of Chinese consumers, their sales are getting worse and worse. At the same time, most Chinese consumers have always been very fond of their own country, and they prefer those domestic brands, such as Anta and Hongxing Erke.

The quality of these brands is better, and at the same time, they are more favorable and can capture the hearts of consumers. <>

Adidas stores can be found in almost all large, medium and small cities, and the CEO of Adidas told everyone in an interview that he did not seize the opportunity, and at the same time believed that these consumers prefer the feeling of China. Although the Chinese market is not spending as much as expected, they feel that Chinese consumers will not give up on Western brands, so they are still confident in the current sales. But every consumer is very sensible, and they prefer to spend their money in the right place.

Maybe the next step is for them to retarget and choose to change the positioning of the product. <>

This brand of clothes and shoes is relatively high, because of the impact of the new crown epidemic now, so many people have begun to cut back on food and clothing. You need to tighten your belt every day, so people prefer some affordable products. These domestic products can donate a large amount of money at every critical moment, so there will be a phenomenon of wild consumption.

After the Xinjiang cotton incident, everyone stood up to boycott these brands. This shows that every consumer is staying true to their original intentions, and at the same time, they are beginning to realize that not every brand is worth buying for themselves. The Chinese will always support the Chinese at critical moments, and they will live forever with this belief.

Perhaps one day in the future, these brands will disappear from the Chinese market forever. But everyone will not feel sorry, but feel that with their own efforts, every domestic product will rise again.

This is because Chinese consumers feel that Adidas' behavior is very arrogant and confident, so they will boycott Adidas.

Before that, Adidas said insulting things about us, made his position clear, and now he admits his mistakes, and it is absolutely impossible to forgive.

Because of the problem of Xinjiang cotton, it has touched the scales, it should be said that it owes an apology to everyone, the Internet is not without memory, and the national righteousness cannot be discarded.