The subject of the advertising industry, the detailed points

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1.Advertising is a means of mass communication in which advertisers systematically convey information about goods or services through ** to promote sales.

The most basic function of advertising is awareness. Through advertising, it can help consumers recognize and understand the trademark, performance, use, use and maintenance methods, purchase location and purchase method, and other contents of various commodities, so as to convey information and communicate production and marketing.

2.Advertising means are through ** (such as newspapers, magazines, radio, television, etc.).

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Advertising. Direction of employment.

The graduates can handle advertising operations in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions, handle advertising operations, handle file blocking, advertising planning creativity and design production, marketing planning and market research and analysis. The employment positions mainly include graphic design, graphic designer, copywriting planning, art, sales representative, sales manager, ** artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc.

Offering courses. Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, History of Advertising, Advertising Copywriting, Advertising Operation and Management, Advertising Research, Advertising Photography and Photography, Applied Art and Advertising Design, Computer Design Briefing, Advertising Effect Research Methods. Market Research and Analysis, Public Relations, Chinese and Foreign Advertising Regulations and Advertising Professional Ethics, etc.

Professional Profile. Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, and receives the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production and marketing management of advertising. For example:

Summary. Advantages:1

Diverse perspectives: Advertising involves many different disciplines, such as psychology, sociology, economics, communication, cultural studies, etc., so that advertising can look at problems from multiple perspectives, comprehensively consider various factors, and make it more comprehensive and in-depth in solving complex problems. 2.

Integrated thinking: In the process of interdisciplinary research, the different disciplines involved in advertising continue to generate new understandings and thinking methods, which can cross the barriers between different disciplines, so as to produce creative ways of thinking, and provide opportunities for the design and implementation of advertising strategies. 3.

Enhance the value of the discipline: The special nature of advertising has injected new vitality and impetus into the development of other disciplines, and at the same time promoted the development of other disciplines, promoted the cooperation and exchanges between different fields, and expanded the application field of advertising.

2.What are the advantages and disadvantages of the interdisciplinarity of advertising?

Advantages:1Diverse perspectives:

Advertising involves many different disciplines, such as psychology, sociology, economics, communication, cultural studies, etc., which enables advertising to look at problems from multiple perspectives and comprehensively consider various factors, so that it can be more comprehensive and in-depth in solving complex problems. 2.Thoughtful thinking:

In the process of intersecting the different disciplines of advertising, new understandings and thinking methods are constantly generated, which can cross the barriers between different disciplines, so as to produce creative ways of thinking and provide opportunities for the design and implementation of advertising strategies. 3.Enhance the value of the discipline:

The special nature of advertising has injected new vitality and impetus into the development of other disciplines, and at the same time, it has also promoted the development of other disciplines, promoted cooperation and exchanges between different fields, and expanded the application field of advertising.

Disadvantages: 1Dispersion:

Advertising is all-encompassing and involves multiple disciplines, and this interdisciplinary nature makes its development direction fragmented. Some areas of expertise may be neglected due to a lack of attention, affecting the overall level of advertising. 2.

Information overload: Due to the multi-disciplinary nature involved, the research content of advertising is very wide, and a large amount of information is generated. In the face of a large amount of spring split information, how to screen and obtain useful information has become a difficult problem.

3.Disconnect between theory and practice: Although advertising involves the theoretical content of multiple disciplines, its practical characteristics are prominent.

Therefore, we should pay attention to the combination of theoretical research and practice, and further interdisciplinary research on the relationship and interaction between theory and practice.

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Advertising Exam + Please briefly describe the role of advertising**.

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These results can be found here.

a.Advertising is the unity of science and art.

b.Advertising is both marketing and communication.

c.Advertising is both a humanities and a social science.

d.Advertising is both a natural and a human science.

Check the answer analysis [Correct Answer] d

Answer: or analysis of the case] There are three aspects of the nature of advertising, that is, advertising is the unity of science and art; It is both marketing and communication; It is both a humanities and a social science. So choose D. See textbook p23. (April 2014 past paper).

Knowledge points of this topic: the nature, research scope and discipline or filial piety system of advertising

Advertising is an undergraduate major in colleges and universities, which mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines.

The course contents of the study include: Introduction to Communication, Introduction to Chinese Culture, History of Chinese and Foreign Advertising, Advertising, Advertising Planning, Print Advertising Design, Advertising Photography and Photography, Advertising Management and Management, Journalism Management, Advertising Regulations and Management, etc.

The major of Advertising aims to provide students with advertising theories and skills, broad cultural and scientific knowledge, and the ability to engage in advertising management, advertising planning and creativity in news media advertising departments, advertising companies and other industries.