How do convenience stores set the selling price when they know the purchase price?

Sellers generally give you a retail reference price when you buy goods, on the one hand, to tell you the approximate profit, and on the other hand, to let you have a reference when setting the price. Of course, this is just to provide a reference.

Generally speaking, I went to see what price my peers set. Take a day to run around the colleagues with a large flow of passengers, go in and walk around twice, and record the mobile phone ** come back and slow down. Don't take pictures, it's too troublesome and easy to find...

You can choose a few products with a lower price than your peers and put them at the cashier, and mark them well, which will help attract repeat customers.

How do convenience stores set the selling price when they know the purchase price? Road toll 538 yuan, turn left, to the north, through 7 traffic lights, to the east, along the highway, 10 toll sections, bus 739, along 114 provincial highway, bus 686, into 532 provincial highway, after 2 stop signs, drive 52 kilometers, along 249 national highway, train line 9, high-speed rail line 2, there are 0 detection points, subway line 18, go straight, walk 1581 meters, high-speed rail line 2, subway line 11, turn right, enter 309 national highway, depart at 22 o'clock, along the road, The whole journey is 2563 kilometers, train line 5,.

179 pounds, 631 francs, 216 yen, 585 rubles, 399 won, 98 won,.

Supermarkets and convenience stores generally have three strategies for giving goods: foundation, advantage, and competition.

The first is the basic **, the selling price of the convenience store is basically the same as the market, the average gross profit margin of the store is about 22%, this ** group is more suitable for the convenience of the commercial street and the residential area.

The second is the advantage of the situation**, the advantage** its price will be five cents to one dollar more expensive than the market, for example, this Pepsi Coke, can be sold for about three dollars and five. Like this Dongpeng special drink, it can generally be sold for about six yuan. Generally speaking, the gross profit margin can reach about 30% each, which is suitable for closed high-end offices, stations, and some closed business districts.

Highlight the advantages of the store's location).

The third is the competition, its selling price will be much lower than the market, the focus is to make a price adjustment for 200 SKUs, make a price adjustment for more sensitive goods, don't make a price adjustment for all goods, remember that it is only sensitive goods. Its gross margin is basically below 18%. For example, Master Kong's black tea may only sell for about it, and it may be lower.

For example, if the usual market price is seven yuan, then you may only be able to sell 6 yuan, 5 yuan such **, for example, some business districts have discount stores, snack shops, large supermarkets, including some residential buildings with weak consumption power, and they are very sensitive to this kind of business district, and our** should be defined as the value of competition. If the store is an advantageous group, all the products in the store can be adjusted upward, and the competition is to reduce the sensitivity of the goods by about 100-200 SKUs.

As long as the above strategies are judged and applied according to local conditions, the performance of convenience stores will definitely be able to reach a higher level!

Factors to consider in the formulation of convenience store products**

1 Consumer factors.

There are three ways in which consumers' judgment of the value of goods should be used as the main basis for pricing:

1) Adopt different strategies for different target customers.

2) Formulate the purchase price of goods according to the sales **.

3) Control operating costs according to the acceptability of merchants and consumers and the expected profit of the supermarket.

2 Environmental factors.

When setting the **, in addition to understanding your own situation and the original price of the product, you should also have a high degree of foresight about the surrounding environment that changes at any time. For example, the trend of competitors, seasonal change factors, climate change factors, the overall supply and demand of the market, etc.

3 The market life cycle of a commodity.

The market life cycle of a commodity refers to the whole process from the time a commodity is put into the market to the time it is withdrawn from the market. In the period of commodity input, in order to arouse the attention and interest of consumers, it should be used with a lower ****; Commodities in the growth stage should maintain a stable selling price with appropriate profit margins; The pricing of mature commodities is similar to that of the growth period, but attention should be paid to the emergence of substitutes and the behavior of competitors, and efforts should be increased; Commodities in the recession period should be cleared as soon as possible through various activities, and they should be cleared out of the store in a timely manner.

4 The business strategy of the supermarket.

1) Think about pricing in terms of the entire product portfolio or product group.

2) Fully grasp the basic goal of **.

3) Fully consider the cost of goods from non-restocking channels.

4) Keep an eye on advertising trends. In the major chain supermarkets and convenience stores, the goods that are being advertised are often the most sensitive goods for consumers, and the price cannot be set too high.

In short, when formulating the first policy, we should not only consider the country's guidelines and policies, the size of the commodity value, the changes in market supply and demand, and the change of monetary value, but more importantly and more specifically, we should consider consumer factors, environmental factors, the market life cycle of commodities and the business strategy of supermarkets and convenience stores.

Go to the surrounding convenience stores and take a look, according to other people's pricing, and then according to their own rent, surrounding environment, and then consumer groups, the same or a little higher or a little lower.