Can you tell me about the precautions for opening a fruit shop?

I'll share with you some of the little details that I've summarized myself; I have been running my own fruit shop for three years, and at the beginning I opened a junior boutique of a few dozen square meters, and now it has expanded. Precautions for opening a fruit store: 1. Pay attention to the way of display, fruits should be placed well, different fruits should be placed in different ways, apples should be sideways upwards, because this side is the most bright, papaya and mango should not be placed in the freezer otherwise there will be black spots; Do not put kiwifruit next to apples and pears, because apples and pears are prone to release ethylene, which will accelerate the ripening and decay of the pulp; 2. Sprinkling water to keep fresh; 3. Breathable, leave a certain gap under the fruit stand to allow ventilation and reduce fruit spoilage.

4. Site selection issues; Hospitals and residential communities are the first choice, and the vicinity of general hospitals and residential communities are the first choice for opening fruit shops. 5. Whether the decoration of the entire store of the fruit store is neat and clean is also an important link. If a store is dirty, no one will like to buy it.

Lots of variety. This kind of environment will naturally attract the attention of consumers more.

The main precautions for opening a fruit shop are that the fruit should be stacked neatly. The environment should be neat and clean. Fruits that are not too fresh should be processed immediately at a reduced price. Otherwise it will affect the appearance of your fruit entirely.

The most important thing to open a fruit store is to master the inventory, you must understand the preferences and consumption levels of your consumer groups, consumption habits, and control inventory.

Note question 1: What is the size of the store?

The threshold for opening a fruit is not high, but the scale of operation is very different, some are set up on the street with fruit stalls, some are jointly operated with non-staple food stores, and some are fruit specialty stores. In the summer, there are also out-of-town trucks selling fruit on the street, which is equivalent to a mobile fruit stand. The larger the scale of opening a fruit store, the higher the cost.

Generally, it only costs more than 100-300 yuan to set up a stall or tricycle, and the cost of operating fruit in a non-staple food store is less than 2,000 yuan, and if you open a fruit store, the investment is about 200,000 yuan.

Note question 2: How to buy?

When the fruit store buys goods, it especially tests the vision of the buyer. For example, when entering the mandarin orange, it is useless to just taste it, and people who know the goods can see that the mandarin is not hydrated enough, sweet or not, and there are not many cores in it. Bananas, on the other hand, rely on observing their appearance, mainly to see if they have crushed injuries on their appearance, and when purchasing, mastering these tricks is the key to making money.

Among the various fruits, ordinary fruits such as apples and oranges have a thinner profit, while seasonal fruits such as mangoes, grapes, and peaches are more profitable.

Note question 3: How to operate?

Choose a location to open your store: When it comes to a fruit store, location is crucial. Generally, there are many fruit specialty stores near the hospital, and the scale is large, mainly engaged in imported fruits, fruit baskets, etc.; And in the vicinity of 500 meters of the residential area, it is also a place where fruit shops are concentrated.

Some fruit specialty stores pay special attention to "image", in order to make customers feel that the fruits are neatly placed and varied, many stores deliberately install mirrors on the walls on both sides of the store, so that at first glance a variety of fruits are very eye-catching. As for the business method, it is more flexible, but it must be noted that fruit is a seasonal commodity, and it is a consumable, do not buy too much at a time, but also store it properly, you can add a fresh-keeping cabinet for refrigerated fruits. However, not every fruit is suitable for keeping it fresh in the refrigerator.

Some fruits are naturally "afraid of cold", such as some bananas, mangoes, papayas, etc., which are native to the tropics, but will be "cold" when put in the refrigerator, causing spots on the peel or turning black-brown, destroying the quality and flavor of the fruit.

The second is to be flexible in adapting to the needs of customers in the vicinity, and to experiment with fresh varieties appropriately. Finally, don't just be limited to store operations, if you have the energy, you can also run a unit in demand appropriately to do long-term cooperative business. Of course, you can also develop online sales channels and introduce online potential customers to offline stores to expand your business.

Of course, novices to open a fruit store is recommended to join a mature and reliable chain brand as well, such as Xianfeng fruit, Xianfeng fruit stores nationwide more than 2,400, site selection, decoration, supply, operation, etc. Xianfeng fruit franchise application.

1. When opening a fruit store, you should look at the customer flow.

The number of people in each area of the fruit store is uncertain, and the large number of first-tier cities and the large number of third-tier cities are two completely different concepts. **The amount must be able to satisfy yourself, probably be able to cover the cost and make a profit. When looking at the location, it is best to be next to the community, or next to the market, there must be a place next to the point where the passenger flow is concentrated, such as the point of residential concentration, the point of shopping concentration, and the point of work concentration, and the location of the fruit store is in the middle of these gathering points, and the closer to the gathering point, the better, these points of customer flow concentration are easy to make customers into old customers, and old customers are the foundation of the fruit store to make money.

Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.

2. Start a business with a good attitude.

The mentality of opening a store is very important, the psychological tolerance is strong, do your own quality, and let the rest take its course. Especially when encountering a lot of strange customers, the mentality should be balanced. It's important to be consistent in everything you do.

If you insist on it, you can't say that you are losing money, if you keep insisting, then you have to find a way. If you lose money, find your own reasons, why others make money, I lose money, and explore more. That's what it is like to make fruit.

3. Make your own customer pool online.

Whether it is a pure offline or a fruit store, there is no source of customers at the beginning, and the most effective way is to accumulate a group of customers, and the way to push is to send flyers and set up stalls. Although these two methods are very primitive, almost all industries do this to acquire online customers, and it is also relatively effective. After the added customers pull the group, they generally don't talk in the group, they will only pay attention silently, like affordable picture activities, and pay attention to what is particularly delicious if they want quality, and they will place orders when they need it, and they usually don't chat in the group.

1. Site selection: Usually selected in the city with a large amount, note that it is the largest amount rather than the traffic flow, if it is convenient to park, it is better. Although the rent of this kind of store may be more expensive, it is better to have this kind of store with expensive rent than to choose a low-rent store with a small amount.

It is necessary to pay attention to the consumer group, although there are many people in some places, the consumption power may not be very strong, which needs to be noted. It is generally a good choice in large farmers' markets, living quarters, large supermarkets, and near specific places (such as hospitals).

2. The decoration of the fruit store and the decoration of the fruit arrangement are still to follow your target customers. If it is a high-end customer, it must be clean and bright, and if it is a business district, it is best to have a large glass cabinet with fresh fruit to tempt.

3. Understand the product: to understand the characteristics of the fruit, know the type of fruit, and the preservation method. And train your staff on this.

According to the structure and characteristics, fruits can be roughly divided into seven categories: citrus: including five varieties of citrus, tangerine, orange, pomelo and lemon.

The outer skin contains oil cells, and the endocarp forms fruit petals, such as orange, wendan, etc. Kernels: The receptacle develops into a thick pulp, surrounded by the outside of the ovary, and the exocarp and mesocarp are connected to the pulp; The endocarp forms the heart of the fruit, which contains seeds, apples, pears, begonias, sand fruits, hawthorns, papayas, etc.

5. Understand management: be able to manage business and track business. Inclusions are not limited to:

Loss prevention department work specifications, special event handling, emergency handling methods and plan measures, customer man-made causes of emergencies, store facilities caused by emergencies, stores caused by their own emergencies, emergency affairs, personnel safety management, fire management, fire safety measures,

Commodity management, procurement process, store receipt and warehousing process, commodity storage, commodity shelving (display) and sales, commodity damage reporting process, causes and preventive measures of commodity loss, commodity transfer conditions and processes, commodity returns, exchange conditions and processes, commodity inventory processes, etc., all require detailed rules and regulations. Manage and train employees, such as setting rules and regulations.

First of all, it is a reliable and reassuring purchase channel, the fruit store needs to have a long-term supply of fresh fruits, and it is also necessary to ensure that the fruits are fresh, clean and reasonable; The second is the control of the time when the fruit is on sale, and the fruit that is placed for too long or not fresh will be harmful to the human body.

1. Store address.

Fruit is a daily consumer product, and the consumer group is more targeted. The location of the store should be close to a residential area, or a relatively large bus station, it is better to avoid competitors, if there is a butcher shop nearby, fish shop, it is better, so that customers can buy food in one stop.

2. The key to purchase.

Fruits are perishable, and sometimes they can vary a lot. It is a good choice to find someone who is honest and reliable and has done it in the wholesale market. Establish a good relationship with your supplier and, if possible, contact as many local vegetable gardens or orchards as possible.

3. Fruit placement.

The shelves are tailored to the size of the fruit, the degree of perishability, whether it can be pressed, and the color matching. You need to pay attention to the angle of the ladder shelf, if it is not done, the customer will fall off when you touch it. It is recommended that you can go to the wholesale market to buy some fruits and vegetables to try to put them on the table, adjust them more, and finally decide.

4. Fruit inventory.

Depending on the freshness of the fruit, the amount of sales, and the selective purchase of the season, many fruits can be ripened by themselves, and the choice is made when the color is a few percent, and how to place it can allow air circulation and slow down the speed of their ripening. How much sales are sold and when they will go bad must be grasped very carefully.

5. Defective product treatment.

Defective products can be processed by a juicer and a salad cabinet, which not only deal with defective products, but also these two things are very profitable. If there are too many defective products, it really can't be handled. It is recommended to buy some disposable boxes, wrap them in transparent paper, and write lower **sales.

To open a fruit store, you need to pay attention to site selection, supply of goods, environmental display, seasonality, preferential activities, and convenient services.

1. Supply. To open a fruit store, you must pay great attention to the source of goods, be sure to find a wholesale market with a wide variety of sources, fresh and convenient transportation, or directly cooperate with fruit farmers, directly find orchards where fruits are grown, negotiate the price, and get a fresher and cheaper source.

2. Environmental display.

To open a fruit store, first of all, the store should be decorated, you can use red, green and yellow and other colored lights to make the fruit look fresher, and secondly, you should also pay attention to the display of fruits, in addition to the classification and placement, the shelves should be full, if the inventory is not much, you can put foam boxes and cartons at the bottom, so that the shelves look fuller.

It is also important to note that bananas and apples emit ethylene, a natural ripening agent, which will make other fruits ripen faster, and some fruits that are not ripe should be kept away from bananas and apples.

3. Seasonality.

The fruit shop operates with a very strong seasonality, and there are corresponding fruits on the market in different seasons. Therefore, when purchasing, we should prepare more popular fruits and put them in a conspicuous position to better meet the new needs of customers.

4. Preferential activities.

The fruit should be fresh, the display should be plump, the proportion should be coordinated, and the attributes of the fruit should be emphasized.

1. Fruits should be fresh.

Fruits, like flowers, are time-sensitive. If the fruit is not fresh, spoiled, rotten, etc., most customers will not choose to buy it when they enter the store to buy. Opening a fruit shop to keep the fruit fresh not only gives people a sense of peace of mind and reliability in terms of quality, but also lays a solid foundation for subsequent business and increases repeat customers.

Second, the display should be plump.

Many well-known fruit brand chain stores feel very comfortable when entering the store, and the placement and display of fruits have a certain degree of exquisiteness, focusing on the coordination of color proportions and the matching of fruit nutritional value. For example, the display of fruits must be plump and give people a dazzling feeling, so as to attract more customers.

Third, the proportion should be coordinated.

Generally, fruit stores are divided into daily fruits and seasonal fruits, the ratio is best in 7:3, daily fruits account for 70%, because fruits and vegetables are the same, are seasonal products, daily fruits such as apples, bananas, pears, etc. are familiar to many consumers, and the probability of purchase is relatively large, like seasonal fruits lychee, grapes, red grapes The timeliness is short, the shelf life is short, and the required preservation effect is also higher.

Fourth, pay attention to the attributes of fruits.

The implication of paying attention to the attributes of fruits is that different fruits may have a mutual restraint, such as apples have the function of ripening many other fruits, and kiwifruit can be quickly ripened when placed together, and bananas and other fruits are placed together, and a little attention will accelerate the deterioration of fruits and shorten the natural life cycle of fruits.