How did Mengniu achieve market share in the early days?

Mr. Niu, in terms of personality, is a leader with clear vision, ability to bend and stretch, and strong personal charm; When he left Yili, he took away some key elites and colleagues who agreed with him, and then founded Mengniu! With the team's enthusiasm, experience and determination not to be afraid of difficulties, under the pressure of many milk brands in Inner Mongolia at that time, it quietly grew and gradually gained more market share, which further improved the competitiveness of the Mengniu brand! I believe that in the early days of the business, the marketing team made great contributions!

Learn from Yili, create the second dairy industry" is the slogan put forward in the early days of Mengniu's business! 1. In the environment at that time, there were too many dairy brands in Inner Mongolia, and there was no doubt that Yili was the boss and Mengniu was just a newborn. Therefore, if Mongolia wants to develop, it can only succumb to Yili and grow steadily; 2, Mengniu is basically from Yili, if you want not to be suppressed by Yili, you must show goodwill to Yili, show obedience, in order to survive, otherwise Mengniu will be difficult to move an inch!

This is also the biggest personality charm of the Mengniu team led by Mr. Niu!

Team and drive

Niu Gensheng had a group of people who were very loyal to him when he was in Yili, and the headquarters transferred him out, you should know why, I am afraid that he will centralize power

Then he couldn't do it, so he left, and then the gang also came The operation is only familiar to them, but it's just a change of company I'm more interested in Niu Gensheng, but I'm more interested in his family's milk hehe

Because Niu Gensheng was a sales manager of the state-owned enterprise Yili Company before running Limengniu Company. After he left, he poached a lot of sales talent from Ili. It also took away a considerable part of the market share.

Of course, there is also a lack of hard work in the later stage. Hope you are satisfied! Thank you.

Summary. Mengniu is a leading supplier of RU products in China and the seventh in the world's RU industry, with a brand value of 68.5 billion yuan. It has ace products such as Telunsu, Chunzhen, Zhenguo Granules, Guanyi Ru, Youyi C, Meiri Xianyu, Ai's Chenxi, Ruipien and so on to meet the nutritional needs of different consumers.

Mengniu has always adhered to innovation and research and development, and is committed to becoming a trusted nutrition and health food company in the world. Founded in 1999 in Inner Mongolia Autonomous Region and headquartered in Hohhot, Mengniu is one of the world's top eight RU product enterprises, a key enterprise of national agricultural industrialization, and a leading enterprise in the RU product industry. The company was listed in Hong Kong in 2004 (****, and is a constituent stock of the Hang Seng Index, the Hang Seng China Enterprises Index and the Hang Seng Corporate Sustainability Index.

Dear, very high-end Oak Xingheng knows to answer for you: Youzhiyou is a Mengniu brand. Founded in 1998, Youzhi Youru was controlled by Mengniu Group in 2006, and in 2007, Mengniu Group acquired all the shares of Youzhi Youru.

The Youzhiyou brand is an independent brand <> Mengniu Group

Mengniu is a leading supplier of RU products in China, the seventh in the global RU industry, with a brand selling value of 68.5 billion yuan. It has ace products such as Telunsu, Chunzhen, Zhenguo Granules, Guanyi Ru, Youyi C, Meiri Xianyu, Ai's Chenxi, Ruipien and so on to meet the nutritional needs of different consumers. Mengniu has always adhered to innovation and research and development, and is committed to becoming a trusted nutrition and health food company in the world.

Founded in 1999 in Inner Mongolia Autonomous Region and headquartered in Hohhot, Mengniu is one of the world's top eight RU product enterprises, a key enterprise of national agricultural industrialization, and a leading enterprise in the RU products industry. The company was listed in Hong Kong in 2004 (****, and is a constituent stock of the Hang Seng Index, the Hang Seng China Enterprises Index and the Hang Seng Sustainability Enterprise Index. <>

Type of competitive market structure.

It has a good performance in the fierce competition, especially in the competition of liquid milk. Whether it is economic impact, technological impact, cultural impact, social impact, etc., it shows the absolute advantage of the industry leader.

This is inseparable from its precise marketing positioning, looking at Mengniu.

Its position in liquid milk production, its success and failure, aims to point out the positioning of China's liquid milk production enterprises, and hopes that Mengniu's future positioning will be more accurate and practical, and achieve good market performance in the fierce competition with liquid milk.

China's dairy industry started late, but the development speed is very fast, in recent years, China's dairy production has grown rapidly. Today, for the elderly, infants, the sick and some high-spenders, the consumption of dairy products is no longer a luxury as it was years ago.

After years of development, China's dairy industry has made great progress, according to the National Bureau of Statistics.

Relevant data show that the proportion of liquid milk in China's total dairy production has increased year by year. In 2003 it was more than 30 per cent and in 2005 it was over 40 per cent. FLL has made clear that liquid milk is a leading position in the dairy industry, and in fact, in recent years, the top companies in the dairy industry have made 60% of their sales profits.

From liquid milk waiter acres.

Liquid milk is also the main category of milk consumption in the world, and as liquid milk has become a major product in China's dairy industry, the competition has become increasingly fierce. At the same time, the homogenization of products in the liquid milk market is serious, highlighting the market positioning.

Importance in liquid milk production.

Summary. Mengniu Ruye (Group) Co., Ltd. (hereinafter referred to as Mengniu Ruye or Mengniu), founded in August 1999 and headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia and Lingel County, is a key enterprise of national agricultural industrialization and a leading enterprise in the RU products industry. Mengniu is a leading supplier of RU products in China, focusing on R&D and production of RU products suitable for the health of Chinese people, and is one of the top 10 in the global RU industry.

Since its establishment, Mengniu RU has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products, and has products such as Telunsu, Chunzhen, Youyi C, Future Star, Guanyi RU, and Sour RU. As of December 2017, Mengniu has established 38 production bases across the country and 1 overseas base in New Zealand, with an annual production capacity of 9.22 million tons, according to the market potential and product strategy layout of production capacity.

Hello! We're happy to answer for you! Mengniu's current brand market value has a market value of 172.1 billion.

Mengniu Ruye (Group) Co., Ltd. (hereinafter referred to as Mengniu Ruye or Mengniu), founded in August 1999 and headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia and Lingel County, is a key enterprise of national agricultural industrialization and a leading enterprise in the RU products industry. Mengniu is a leading supplier of RU products in China, focusing on R&D and production of RU products suitable for the health of Chinese people, and is one of the top 10 in the global RU industry. Since its establishment, Mengniu RU has formed a product matrix series with liquid skin milk, ice cream, milk powder cheese and other products, and has products such as Telunsu, Chunzhen, Youyi C, Future Star, Guanyi RU, and Sour RU.

As of December 2017, Mengniu has established 38 production bases across the country and 1 overseas base in New Zealand, with an annual production capacity of 9.22 million tons, according to the market potential and product strategy layout.

On March 27, 2018, Mengniu released its 2017 annual performance report, with a total revenue of RMB 100 million, an increase from 100 million yuan in 2016. Net profit of 100 million yuan. On August 28, 2019, Mengniu RUe announced its 2019 interim results in Hong Kong. During the period, Mengniu achieved sales revenue of 100 million yuan, a year-on-year increase of pure slip, and a net profit of 100 million yuan, a year-on-year increase of 33%, of which liquid milk revenue increased year-on-year, far exceeding the industry level.

Summary. Mengniu Milk is the largest dairy company in China, mainly producing dairy products such as milk, yogurt, milk beverages, and lactic acid bacteria beverages. With its high-quality product quality and good brand image, Mengniu Milk has won the trust and love of consumers.

Mengniu milk has a wide range of products, including pure milk, skim milk, high-calcium milk, yogurt, milk drinks, lactic acid bacteria drinks, etc.

Hello, dear! In 2022, Mengniu Taiyuan Company overcame the impact of the epidemic and worked together to overcome the difficulties, maximize the market demand, and achieve a historical breakthrough in the monthly output of 10,000 tons. At the beginning of 2023, Mengniu Taiyuan Company once again set a new production record.

Dear, it's a trillion tons.

Mengniu Milk is the largest dairy company in China, mainly producing dairy products such as milk, yogurt, milk drinks, and lactic acid bacteria drinks. With its high-quality product quality and good brand image, Mengniu Milk has won the trust and love of socks that dissipate good travel expenses. Mengniu milk has a wide range of products, including pure milk, skim milk, high-calcium milk, yogurt, milk drinks, lactic acid bacteria drinks, etc.

Mengniu's sales volume from 2018 to 2021.

According to the sales data of Menghuiyin this cattle from 2018 to 2021, Mengniu's sales volume in 2018 was 100 million boxes, the sales volume in 2019 was 100 million boxes, the sales volume in 2020 was 100 million boxes, and the sales volume in 2021 was 100 million boxes.

Production in 2018-2021.

In 2018, Mengniu's output was about 100 million tons; In 2019, Mengniu's output was about 100 million tons; In 2020, Mengniu's production was about 100 million tons; In 2021, the production of Mengniu plums is expected to be about 100 million tons.