How convenience stores can transform into new retail experience stores

If convenience stores want to innovate, they should be combined with customer needs to be valuable.

The innovation paths of convenience stores generally are:

Extended business hours. For example, the original 8 hours can be extended to 12 hours or even longer according to the actual needs of surrounding customers.

Selling snacks on behalf of others. If there is not enough near breakfast** and the customer needs it, you can add snacks.

Highlight the features. If a convenience store wants to operate well, it must highlight its characteristics, or it must be cheap, or it must highlight the operation of certain goods, such as food or daily necessities, etc.

Implement a membership system. The surrounding areas are more familiar customers, so the implementation of the membership system, membership system points discounts, purchase discounts, can properly lock the surrounding customer groups.

The logo is clear and simple. Convenience store signs must be clear and easy to identify, because stores are generally smaller, and unclear signs are more likely to affect sales.

Customize**. You can provide some items for nearby customers who want to buy but are not convenient to buy.

sub-embodiment; On the other hand, convenience stores lack the correct positioning that is clearly different from supermarkets in terms of product structure and service characteristics, which leads to head-to-head competition between convenience stores and supermarkets, and its advantages and disadvantages are self-evident. Therefore, in order to get rid of the embarrassing situation of competition with supermarkets, convenience stores must form characteristic management through dislocation management, and make sufficient efforts in their convenience, such as extending the operation time and forming an any-time management mode. Nowadays, there are more and more singles and young students who love nightlife, and their living habits and consumption values will be very different from the traditional way, and 24-hour convenience stores mainly meet the nightlife needs of these consumers, and their patronage will in turn promote the development of convenience stores.

Commodity strategy: passive sales to active development. Convenience stores are small in scale and flexible in operation, so they can try to develop a variety of commodity sales, while highlighting the main products, ensuring the supply of best-selling goods among the 1,500 to 2,000 kinds of goods in convenience stores, and adjusting the specific positioning according to the business district of the store to ensure its characteristic products.

In addition, stores should pay more attention to daily accessories, and the development of daily accessories will be the direction of the store, in order to maintain the shopping characteristics of convenience stores. Statistics show that the market share of food sales in the sales of retail enterprises in China accounts for less than 10 of the total sales, while the food sales in the United States account for 15 of the retail market share, and China's Engel coefficient is higher, so food sales have a larger market space, and convenience stores should continue to expand food sales in the future. Convenience stores are not only the best goods, but also the first services, such as postal services, banking services, ticketing services, paid services, courier services, express printing and photocopying services, etc.

The diversification of services and the convenience and breadth of convenience are important characteristics that distinguish convenience stores from other retail formats. Competitive strategy: Establish a modern logistics and information management.

Modern logistics and distribution is a key hub on the entire chain of chain management, the so-called "no distribution is no chain", the distribution center is the key to control the efficiency of chain store purchases, the configuration of varieties and total cost accounting. The understanding of domestic chain enterprises is more about how many stores to open, and the lack of understanding of the criticality of logistics and distribution centers in chain operation is obviously not suitable for future competition trends. Convenience stores should consider their own status and value in the entire commodity chain, find more effective internal operation process control methods through modern management methods, and implement rapid response chain management, so as to establish competitive advantages, obtain higher profit levels and greater living space.

Stores are like human faces, and how to make effective use of limited products and inventory to create their own style and characteristics is the success of convenience stores. People have friends only when they are attractive; Merchants have charm to attract customers. The charm of people is not only beautiful, handsome, and chic; The charm of the business is not the same as the high-rise building, which is resplendent in gold.

The key to adding charm to people lies in the cultivation of body, mind and knowledge; Businesses should be attractive, and the focus is on establishing a good corporate image.

How do you feel about the convenience brought by the business model of new retail?

1. The convenience brought by the new retail business model1Improve the consumer experience and reduce the cost of shopping. 2.

Reduce business operating costs, save time and resources. 3.Accelerate market response and reduce inventory risk.

4.Optimize the product structure and improve production efficiency. 5.

Meet individual needs and promote supply-side reform. 6.Stimulate market vitality and unleash creative potential.

7.Achieve online and offline integration to promote economic transformation. 8.

Comprehensively break through channel barriers and form a good synergistic effect. 9.Improve the construction of supporting facilities to help the development of the industry.

2. The impact of the new retail business model on traditional retail.

3. How can the new retail business model learn from traditional retail?

Fourth, the future trend of new retail business or answer model**.

Summary. Hello dear, glad for your question oh <>

What do you think about the convenience points brought to us by the business model of new retail: The convenience points are as follows: 1. Mainly cheaper.

2. It is more convenient to purchase products. 3. The consumption form, consumption mode, and consumption content have changed, and the consumption experience has been diverse, the consumption potential has been fully stimulated, and the diversified consumption demand has been effectively satisfied.

How do you feel about the convenience that the new retail business model brings us?

Hello dear, glad for your question oh <>

What do you think about the convenience that this business model brings us in the new retail regret: The convenience points are as follows: 1. Mainly cheaper.

2. It is more convenient to purchase products. 3. The consumption form, consumption mode, and consumption content have changed, and the consumption experience has been diverse, the consumption potential has been fully stimulated, and the diversified consumption demand has been effectively satisfied.

Supplement: The main influencing factors of "new retail" on consumer behavior. Based on the background of "new retail", the main factors affecting consumer behavior are:

Focus on interactive experience and personalized needs; Time fragmentation, shopping mobility, and attention to convenience; Consumer stickiness is weakened. In view of the problems existing in the process of its development, corresponding suggestions and coping strategies are put forward, such as strengthening brand building, focusing on technological innovation, and meeting the personalized needs of consumers. In the context of "new retail", the transaction cost factors that affect consumers' shopping behavior include:

There are six kinds of costs: search, learning and exchange, capital, after-sales, risk, and time. Under the "new retail" business model, consumer behavior will continue to change. A detailed study of the changes in the behavior of consumers of dust pants found that the main ones are:

First, the sensitivity to ** is gradually reduced, and the experience effect is more important; Second, the simplification of consumer behavior is networked; the third is the diversification, personalization and socialization of consumer demand; Fourth, the traditional model is no longer suitable for the new needs of consumers; Fifth, the shopping channels are diversified.