Tmall s strictest entry standards How should enterprises be saved

If you have any questions, please consult me.

Tmall now encourages merchants to settle in, as long as you register a company, and then register or buy a trademark, you can enter Tmall, what products are you selling?

The requirements of entering Tmall, the requirements of entering Tmall** is a problem that many entrepreneurs who are stationed in Tmall** want to know about selling back traces, Tmall has been integrated into our lives, we are inseparable from Tmall Shangshi Lucheng, and we want to pan for gold on Tmall**, the following is introduced by Bajie trademark consultants to introduce the requirements for entering Tmall: 1. The company's paid-in capital is more than 5 million a year.

2. There are general taxpayers.

3. The registered trademark waist circumference R trademark, the registered trademark is more than 3 years behind and cannot be transferred within two years.

A: *** and specialty stores:

1. The deposit is 50,000 yuan.

2. Annual fee of 30,000 yuan (annual consumption reaches 360,000 yuan, and the score is not less than half of the annual fee refunded; Annual sales reach 1.2 million, the score is not lower than, and the full annual fee will be refunded).

3. Tmall 4% commission will be paid for each transaction.

4. Consumption rebates, the lowest commodity **, can not be higher than 50%.

Two: franchise stores.

1.The margin is not 100,000. Everything else is the same.

Basic conditions for Tmall to settle in:

An internal business license in Chinese mainland is required to be established for more than one year.

It has the qualification of a general taxpayer.

The registered capital of the company is 1 million or more.

Trademark registration certificate (preferably R mark, registration needs to be more than 6 months).

Note: Now Tmall does not accept individuals to settle in, it must be in the form of enterprises).

2. Ancillary conditions (increase the probability of entry, not only limited to the following aspects).

Brand features, original design, outstanding style.

The size of the company, the factory, the store, the time of establishment, etc.

The company's brand has unique patents, corporate honors and so on.

If the basic conditions are met, you can enter the Tmall store, but it should be noted that there are some special categories, such as pharmaceutical categories, etc., which need to provide some certifications, and the specific situation will be solved on a case-by-case basis.

3. The cost of Tmall entry.

The types of stores settled in Tmall are divided into franchise stores, ***, specialty stores, and stores***, and the fees are different for different stores, see below for details.

1. The general basic conditions for entering the category require the registered capital of the merchant to be 1 million.

2. Different stores and trademark deposits are slightly different, depending on the information submitted by the merchant, generally speaking:

The trademark of the store is R mark 50,000; The trademark is TM mark 100,000.

The trademark of the franchise store is 100,000 yuan with R mark; The trademark is TM, and the mark is 150,000.

3. The annual fee for software services is also different according to the different categories of goods, but this fee is only two levels of 30,000 and 60,000, which needs to be seen according to the products operated by the merchants themselves.

4. The deduction point is also determined according to the category of goods, generally between. Regarding Tmall's entry, the categories involved are different, the qualifications and requirements will be different, and the specific categories must be analyzed in detail, if there is any unclear point, you can continue to consult.

Tmall** is an e-commerce platform owned by Alibaba, and the entry requirements include enterprise registration, qualification certification, etc. The specific requirements vary depending on the category.

Tmall** is currently one of the most well-known B2C e-commerce platforms in the domestic e-commerce industry, and its entry requirements mainly include the following aspects:1Business Registration:

Enterprises need to register with the national industrial and commercial department and obtain a business license; 2.Qualification certification: According to the requirements of different categories, merchants need to provide relevant qualification certificates such as organization certificates, tax registration certificates, and commodity quality and safety inspection reports; 3.

Merchants need to pass credit certification and establish word-of-mouth evaluations such as integrity and credibility; 5.Other requirements: such as requirements for store decoration, commodity standardization, etc.

The entry requirements of each category are different, and merchants need to understand, apply and cooperate according to the actual situation.

What is the margin of Tmall**? Tmall** adopts a margin system, and merchants need to pay a certain amount of deposit as a guarantee of integrity. The amount of deposit that merchants in different categories and levels need to pay is different, generally more than 10,000 yuan, and the specific standards can be viewed in the settlement process.

Tmall** entry requirements cover a number of aspects, including enterprise registration, qualification certification, brand authorization, credit rating, etc., and merchants need to apply and cooperate according to the actual situation. It is recommended that businesses properly handle practical problems, actively improve the integrity and service level of merchants, and provide better products and services for the market and consumers.

Legal basis]:

Article 22 of the E-Commerce Law of the People's Republic of China: E-commerce operators shall, in accordance with the provisions of laws and administrative regulations, perform preconditions for business operations such as enterprise registration and qualification certification.

Tmall is currently a large-scale online shopping, the quality assurance provided by the platform is 100%, plus Tmall stores have many other high-quality services, so Tmall has won the trust of consumers with these high-quality services, and many businesses want to settle in Tmall, so now the threshold for entering Tmall is getting higher and higher, and every merchant who wants to enter Tmall must understand the rules of Tmall in advance, so as to make corresponding preparations in time and improve the success rate of opening stores.

Let's introduce to you, what are the application conditions and fees for Tmall stores?

1. Tmall store requirements:

2.Tmall stores need to pay a deposit: This is different from ** stores, the deposit of Tmall stores must be paid, and the guarantee amount of Tmall stores is very high.

3.Proof required: Some brands or manufacturers need to provide a business license and tax registration certificate that have passed our national certification and audit (with general taxpayer qualifications).

There needs to be a national certified trademark - self-recommended brands need to provide a trademark registration certificate (i.e. R mark), and these companies need to participate in high-quality services, such as seven days no reason to return and exchange, etc.

2. What information do you need to prepare to enter Tmall?

1.Business license of the company.

2.Legal entity ID card.

3.Account Opening Permit.

4.General taxpayer qualifications.

5.Company fresh seal.

3. Tmall store application fee:

1. According to the nature of the store, the amount of the store deposit is as follows:

a. Specialty stores: the deposit for stores holding the notice of acceptance of trademark registration is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 50,000;

b. Franchised stores: the deposit for stores holding the notice of acceptance of trademark registration is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

When the store deposit is insufficient, the merchant needs to make up within 15 days, and if it is not made up within the time limit, Tmall will supervise the store until it is made up. Special categories are counted separately.

2. Tmall technical annual fee: divided into two levels of 30,000 yuan or 60,000 yuan, the technical annual fee will be refunded according to your sales amount in the current year, for example: whenever an order is traded, Tmall will deduct the commission charged in real time.

This commission is charged to the annual technical fee you paid for the year. This annual technical fee will be refunded.

3. Tmall fee "commission": that is, whenever an order is traded, Tmall will deduct the commission charged in real time, which generally ranges from 3% to 5%.

Legal analysis: In addition to the early opening of the beauty, personal care, mother and child, pet and other industry pilots, including beauty and skin care, essential oils, makeup, perfume, children's shooting, baby wear, parent-child wear and other categories, recently added 6 new first-level categories.

Legal basis: "Regulations of the People's Republic of China on the Administration of Company Registration" Article 25 A company established in accordance with the law shall be issued a "Business License for Enterprise Legal Person" by the company registration authority. The date of issuance of the company's business license is the date of incorporation of the company.

The company shall engrave the seal of the "Business License of Enterprise Legal Person" issued by the company registration authority, open a bank account and apply for tax registration.

Legal analysis: Our country's hail stipulates that people who are at least 18 years old, have identity certificates, and have civil capacity can register a company. The unit applying for the registration of enterprise legal person shall meet the following conditions:

name, organizational structure and bylaws; fixed place of business and necessary facilities; The amount of funds and employees that comply with national regulations and are compatible with the scale of production, operation and services; Able to bear civil liability independently; Business scope in accordance with national laws, regulations and policies.

1. As an independent legal person, the company is the main body of market activities, such as: some bidding projects will limit the participation of members to companies and other institutions; When signing a contract with a partner, it is necessary to affix the company's official seal.

2. In the process of operation, if the company needs to expand channels or platforms, it must comply with the entry rules of these platforms, such as Tmall, JD.com, etc., all need to provide business licenses.

3. As a force in the market and society, the company can play an important role in optimizing resource allocation, promoting market development and assuming social responsibility through cooperation with the outside world and repeated running-in.

Legal basis]:

Article 23 of the Company Law of the People's Republic of China The establishment of a limited liability company shall meet the following conditions:

1) The shareholders meet the quorum;

2) There is a capital contribution subscribed by all shareholders in accordance with the provisions of the company's articles of association;

3) Shareholders jointly formulate the articles of association;

4) Have a company name and establish an organizational structure that meets the requirements of a limited liability company;

5) Have a company domicile.

Tmall's *** refers to the merchant's own brand (trademark is R or TM status), or by the exclusive authorization of the right holder, to enter the store opened on Tmall. Many merchants want to settle in Tmall***, but they don't know what the requirements are, now let's find out.

1. Only enterprises in Chinese mainland are eligible to apply for Tmall, and individual industrial and commercial households and non-Chinese mainland enterprises are temporarily not accepted to apply for entry; For the time being, Tmall does not accept applications for opening stores for brands that have not obtained a trademark registration certificate or a trademark acceptance notice issued by the State Trademark Administration (except for imported goods of certain categories), nor does it accept applications for entry of purely graphic trademarks.

2. When entering Tmall***, you must first have a company, and it must be an enterprise registered in mainland China, including legal persons (companies) and partnerships (partnerships), and hold the corresponding business licenses and tax registration certificates.

3. To enter Tmall***, you must have a trademark, the trademark must be registered as a word trademark, and you must hold a trademark registration certificate or a notice of acceptance of the trademark registration application (except for some categories of imported goods).

4. Brand manufacturers settled in Tmall*** must provide: enterprise qualifications, and the applicant must hold a business license and tax registration certificate for mainland enterprises; For brand qualification, the applicant must hold a Chinese trademark certificate or a trademark acceptance notice. Service Qualifications:

Applicants must comply with the "Tmall" 7-day unreasonable return and exchange, provision of formal sales invoices, points activities and other service standards.

A certain deposit is also required when the Tmall store settles in, which is mainly used to ensure that the settled merchants operate in accordance with the rules of Tmall, and is used to pay liquidated damages to Tmall and consumers in accordance with the Tmall** Service Agreement and relevant rules when the merchants have violations. When new merchants are approved, they are required to pay a lump sum deposit for the whole year as required. Depending on the nature of the store, the amount is different.

1. Deposit fee for the brand*** store: 100,000 yuan with TM trademark, all 50,000 yuan for R trademark.

2. Annual fee for technical service fee: Merchants must pay an annual fee when operating on Tmall. The amount of the annual fee is divided into two levels: 30,000 yuan or 60,000 yuan.

2. Real-time deduction of technical service fees (hereinafter referred to as "commissions"): Merchants operating on Tmall need to pay technical service fees according to a certain percentage of their sales (excluding shipping costs) (hereinafter referred to as "rates").

The above introduction to the entry requirements and fees of Tmall***, for merchants who want to settle in, they need to meet the above requirements, and the entry fee includes deposit, technical service annual fee, real-time deduction of technical service fees, etc., these need to be understood clearly before settling in.

Basic conditions for entering Tmall enterprises:

1. The registered capital of the store opening company is more than 1 million yuan (including 1 million);

2. The store opening company was established in accordance with the law and has been in continuous operation for two years or more;

3. The store opening company must have the qualification of general taxpayer.

4. The time for registering a trademark should be more than two years, and if it is found that the trademark is transferred or sold, it must also reach one year. This means that the trademark status is R, and it must be registered for two years or more, and there has been no transfer within the last year.

In addition, Tmall has different entry conditions according to different categories.

Extended Materials. Take clothing (**) as an example.

1. The registered capital shall not be less than RMB 1 million;

2. Must have the qualification of general taxpayer;

3. Self-recommended brands in the category of "** Women's Boutique" need to provide a trademark registration certificate (i.e., R mark);

4. If you are dealing in imported goods, you need to provide a certificate of import through legal channels within the past year;

5. The goods or services operated by the store must comply with the quality requirements of laws and regulations, national standards and other quality requirements, as well as the requirements of the platform's product quality standards, Tmall rules and product release specifications, etc., for details, please refer to the relevant "Platform Quality Standards", "Tmall Random Inspection Code of Conduct", "Tmall Industry Standards" and "Tmall Rules";

6. "** Women's Boutique" category store type *** still needs to meet:

1) The store opening company must be the trademark owner or its affiliates of the 35 types of service type trademarks;

2) The product brand operating in the store accepts the self-recommended brand, and the self-recommended brand needs to provide a trademark registration certificate (i.e., R mark);

3) The brand operating in the store needs to provide a complete authorization within the second level with the trademark holder as the source, and if the authorized party in the authorization is a natural person, a copy of his ID card signed by him or her must be provided at the same time;

7. All submitted materials need to be stamped with the official seal (fresh seal) of the company that opened the store.

Hope it helps you, and please adopt it in time, thank you!