What do you think of Nongfu Spring Ads recent closeable ads on Youku

I think it's a kind of goodwill marketing. (Because I don't know the proper noun, temporarily replace this word) advertising is actually a ** way, now most of the advertising has deviated from this original intention, such as TV advertising, at the beginning of 2017, Adidas announced that it will gradually abandon TV advertising, which means that the attention of TV advertising has dropped to a low point of return, not the fault of the advertising itself, no matter how good the advertisement is still a burden in the eyes of the audience who is anxious to watch the TV plot, a kind of annoyance. There is a kind of resistance here, just like a company adding a minute or two of TV commercials in front of major ** software, which I very much disagree with.

Maybe in a few aspects this advertisement will not be watched at all, the current era is no longer an era that needs to solve the problem of food and clothing, and the crowd watching TV only pays attention to the plot of TV, and the interstitial advertisements not only do not attract my desire to consume, but make me watch TV very impatient, and next time if I see a similar brand, it is difficult to say whether I will subconsciously produce a sense of disgust.

But if you go the other way, the impact of Nongfu Spring's brand benefits is big enough, as long as these four words appear, you can already know what you want to talk about, or what you want to sell, and I myself also have a corresponding demand sense in my brain, and then think about whether I am thirsty or not? Something like that. Rather, it doesn't need to take up a lot of time to publicize and advertise.

Wouldn't it be better to directly allow the advertising audience to choose to cache TV or right away according to their own needs. This kind of efficiency may not make the product rate greater, but it also does not want to be disgusted by consumers to advertising.

Here are a few points that I summarized:

1. Nongfu Spring's own brand image is big enough, and on the basis of no need to go on a long story, it is a good choice to close the advertisement.

2. Accurately grasp the consumer's consumption mood or consumption desire.

3. It can enhance the best effect of the product, the value of the brand, and the tendency of the market.

I'm sorry, but I have a limited culture and I am sick and have a headache, and I hope to be able to enter the eyes of the viewers.

Haha, it's so capricious, because Youku wants you to become a member.

In my impression, the farmer Qi Paofu Spring.

There are still a lot of advertisements. Feel Nongfu Spring Changbai Mountain.

The spring and summer advertisements of water sources are the most impressive. Pure Nianchang, broken and agile creatures, coupled with the beautiful scenery of Changbai Mountain. Extract a picture at will, it can be used as a wallpaper, it is perfect.

In all kinds of noisy advertisements, the "5 seconds can be skipped" function of Nonglu Songfu Spring is like a clear stream, which is particularly rare to attract people. Users also have a strange rebellious mentality: if you force me to watch, I will install the plug-in and not watch it; You said that you can skip the nonsense, but I want to read it seriously, and I will give you free publicity after reading it.

Nongfu Spring's most beautiful first commercial. This is the first documentary advertisement launched by Nongfu Mountain Spring in March last year, and in March this year, Nongfu Spring released a second one. In fact, I think that the advertisements of the farmer's stalls are quite meaningful.

with sincerity.

Advertising narratives are becoming more and more detailed, detail-oriented, especially based on numbers, which illustrate the high quality of the products. Emphasis on memory. I just feel that some advertisements are very short and the advertising words are very general, but they will be repeated three or four times in a row, just so that everyone can remember his name.

Celebrity. I won't say much about this point.

Fourth, move people with emotion. There are also a lot of advertisements arranged to feel the family affection or love of the wanton people, and the things of friendship are in it to impress consumers.

Whenever Nongfu Spring is mentioned, the first thing that flashes in the minds of the people who eliminate rocks is the excellent advertising slogan "Nongfu Spring is a little sweet", this advertising slogan was first mentioned in an interesting TV commercial of Nongfu Spring: In a rural school, when the teacher writes on the blackboard, the naughty students can't help but drink Nongfu Spring, and the banging sound made by pushing and pulling the bottle cap makes the teacher very angry, saying: Please don't make such a sound in class.

After class, the teacher praised Nongfu Spring while drinking it: Nongfu Spring is a little sweet. The advertising slogan "Nongfu Spring is a little sweet" was widely spread, and Nongfu Spring also took advantage of "a little sweet" to develop from a little-known to the current drinking water market, and the momentum is close to the traditional overlords Lebaishi and Wahaha.

In order to present the audience with an excellent ** experience, the team searched for the most natural plant scene on Changbai Mountain, which has been snowing heavily for 9 months. As well as the living state of the little creatures full of aura, Kaichang can be said to be very dedicated. Although the documentary is only a little over 60 seconds, it allows us to see through the lens of the photographer.

Meet these nimble creatures for yourself. It is also a unique experience that conveys the brand concept of Nongfu Spring.

Nongfu Spring did not preach hoarsely: Our water quality is good! Instead, it moisturizes things silently, and through the real follow-up of ordinary employees, it shows consumers the beautiful water source, the employees who love their work conscientiously and the clear water source.

Contrary to the boredom, many brands like to spend a lot of money to produce micro-movies, but the audience can't be moved at all after watching the micro-movies, and they have no motivation to spread it. The reason for this is that the superficially well-made announcement stove can't hide the story that can't stand scrutiny. Nongfu Spring is sincere.

The green mountains and rivers and the stories of every ordinary employee have the power to hit people's hearts because of the truth. On the surface, Nongfu Spring does not vigorously promote product quality. But what it wanted Amway to give us, it was quietly Amway in the commercial.

In fact, I think Nongfu Spring's caution is not only manifested in the high quality of Huaizhi commercials. It sets up a "5-second skippable" feature for ads. Although there are similar ways to play in foreign countries, Nongfu Spring is still the first person to eat crabs in China.

Nongfu Spring's advertisements can be closed, as well as "Don't be greedy for a cup" for strong wine, and "You are already beautiful" in Nature Hall, all of which are psychological warfare, but they are regarded as "wanting to capture and indulge" in the art of war. When seeing that Nongfu Spring's advertisement can be closed, the impression of consumers will be deeper, and at the same time, the favorability will skyrocket, on the contrary, forcing consumers to read the advertisement will not necessarily have such a good effect.

In addition, it is certain that a considerable number of people, driven by curiosity, read the entire advertisement of Nongfu Spring, which is the value-added part of the advertisement, which has won the quality recognition of a small number of people and the goodwill of almost all audiences.