Starting from scratch, how to open a clothing store

I would say that if you have no experience in opening a store at all, don't open a store just because you don't want to work, or because you want to open a store. Do you have to know what you're doing business for? Or you first go to the ** store that will be made in the future as a clerk for a few years.

At least accumulate experience, learn clothing matching, store display, and how to communicate with customers can still continue to like opening a store? If you really want to open it, it is recommended to use a small but beautiful store model. The meaning of small is that the investment in opening a store is within its own risk tolerance, the capital turnover is fast, the return on investment cycle is fast, the model is simple, and it is easy to copy and expand.

The meaning of beauty is: strong profitability, strong anti-risk ability, and strong vitality. These are important points that need to be brought into the analysis over and over again.

There is a lot of knowledge among them, so let's learn slowly. When purchasing, a small number of ways are used, and it is not recommended to purchase the same type of clothes in large quantities, it is best to try a small amount first, and then according to the actual sales data, find which ones are easier to sell before making an appropriate increase. And the knowledge of clothing must be understood, such as what fabric the clothes are made of, what are the characteristics of each fabric, and the matching of clothing, so that when selling clothing, customers will trust you when they see you so professional and make purchases.

Choose a store with medium traffic (high rent for large customer flow, it is not recommended for novices to rent), vigorously publicize, increase visibility, (seize a single advantage, let customers remember your store, for example, affordable, cheap, good goods, etc.), irregular activities, to ensure customer flow. If you do the above three things, it is only a matter of time before you make a profit.

First of all, do a simple understanding of the market and prepare for opening a store. Determine whether to open a self-operated store or a brand store, choose a brand project suitable for the local consumption level, and choose a business district according to the brand positioning. After that, you need to consider, purchase channels and the latest fashion trends, etc.

Clause. First, the location is very important, as the saying goes, one step is worse than three cities. Second, according to the grade of clothes, style decoration, decoration is very important, and lighting plays a crucial role in decoration. Third, the clothing exhibition is very important, from the color, from the style of classification. Clause.

Fourth, choose to be a big brand or a small brand according to the grade of the shopping mall. Clause.

Fifth, clothing marketing and after-sales service are very important, learn some marketing knowledge, you can make a year.

I don't recommend you to take the store directly. If you want to get into the apparel industry as quickly as possible, you have to be well positioned, but to be honest, you probably don't know which direction to go right now. Starting from scratch, the direction is not clear at all.

So, I recommend you to be a buyer, why? Because of the buyer's words. You can connect with suppliers and wholesalers, and secondly, you can accumulate customer resources from retailers.

In the later stage, when you have a certain pool of resources, you can jump out and make your own clothing brand. Buyers don't need you to invest money in the early stage, and you don't need to press the goods, but you are tired, and you have to follow up the market in real time. Depending on the individual's ability, if you want to enter the garment industry, buying is the fastest way. ‍‍

To have basic sales skills, think about how you pay for clothes when you go shopping? Stable and clear customer categories, young lady, middle lady, big lady? Site Selection:

If you enter the store naturally, it is better to choose a business district, and if you are an old customer, it is better to have a convenient location. The skills to maintain customers should also be there, the vision of choosing products, and the basic positioning should be in line with the customer groups around your location, and the location, customers, and products are mutually influential. The tonality of your product must match your customer category.

In the future business process, the product must also be constantly adjusted. ‍‍

Novices, I think we should focus on the choice of clothing store address, not to say that the higher the shop is the better, because the high rent must be very expensive, and these are not necessarily the goal, so you must choose a place that suits your own goals, such as the student market, open near the school, the elderly clothing market, open near the elderly activity center, etc.

From the very beginning, it is necessary to think about which consumer market to focus on, and in terms of age, it is mainly aimed at children, teenagers, young people, middle-aged or the elderly? In terms of gender, is it mostly sales ** or **? At the beginning, it is recommended not to try to cover all consumer groups, pick one or two to do, such as teenagers, of course, you can also choose the market that suits you according to your own interests and preferences.

A newbie opening a clothing store needs to prepare preliminary preparations, such as:

1. Funding. In the sales process of discount clothing, the store should maintain a certain amount of stock, there are 30,000 goods in the store, you can do a turnover of 5,000 yuan, but if there are only 5,000 yuan of goods, it is absolutely impossible to have a turnover of 5,000 a day, which is a very big skill in the clothing business, do not invest ** to return.

2. Site selection. The location of the brand discount store is a very important link, and it is also the most time-consuming thing, open in the first and second city of the sub-business district, the third and fourth tier cities of the main business district is better, such as schools, hospitals, government agencies, large communities, etc., with a stable residential population, densely populated, commuting, picking up children, travel can pass through the place, is the most suitable place to open a brand discount store.

3. Sales positioning. That is, what kind of consumer group the store will be in the future. There is no positioning of high, medium and low grades, or it is very vague, which will inevitably affect future sales.

Therefore, the sales positioning must be realistic and in line with the local consumption level. If the positioning is higher than the local average, it may cause a situation of high and low, and the front of the door is cold. Kaji brand discount wholesale company believes that no matter what age clothing style has its inherent consumer group, there is no casual must be better than Shu **, youth clothing must be better than middle-aged and elderly clothing, the key is what you are best at, whether the style is distinctive, whether the style is in demand, whether it matches the personality of the decoration, especially whether it is enough to insist.

The taboo style and grade are confusing, and the positioning is not clear.

4. Pre-order products. A good retail store must have one or two brands to attract consumers in the early stage. A good brand can not only drive sales of other products, but also increase popularity.

If you want to be more worry-free, you can also choose to be a store of a certain manufacturer.

1. Positioning: According to the characteristics of your own place and your actual situation, if you have a little fame and status in the local area, you can consider doing middle and high school.

2. Look at the goods: many people decorate first and then look at the goods but think that they will see the goods first and then decorate, and only decorate after they have their favorite goods, because sometimes they will not find things, 4. Purchase: Purchase after the decoration is finished. Generally a week in advance.

5. Placing goods: It is not very easy, some people think that it will be good for a while, it is estimated that one day will ask someone to help, it is best to 2-3 days, cut the thread and burn it, and adjust it to feel good with yourself and friends.

6. Opening: It is better to have **. If you are not afraid of not making money, you are not afraid of losing, so you will have 3-7 days. Our goal is to keep customers forever, and success is only when there are repeat customers.

Some things that novices must know to start a business and start a clothing store! How to choose a location for opening a store, how to buy goods for opening a store, and how to position a store.

A novice opening a clothing store should be prepared with budget, positioning, etc.

1. Make a good budget:

Novices definitely need to make a budget before opening a clothing store, including how much money is invested in opening a clothing store, how much monthly expenses are planned, what is the monthly income (profit), how many people are planned to come to help, etc., and a detailed plan should be made.

2. Positioning of clothing:

After having a budget and plan, the next step should be to consider the positioning of the clothing liquid disassembly, and you need to know who the clothing is sold everywhere, whether it is baby clothes or children's clothing, whether it is for the urban white-collar class or the flat common people, which need to be considered by novices.

3. Site selection: For novices, the location of clothing stores is a very critical task, because it is related to the number of customers. Therefore, before choosing a location, it is necessary to consider whether the location of the store is convenient, and also consider the consumption level of people in the area where the store is located, which needs to be investigated by novices before opening a store.

4. Decoration of the store:

After deciding on the address of the clothing store, you need to think about how to decorate the store. The decoration style of a clothing store often affects the performance of the clothing store, and a clothing store with a unique decoration style often attracts a lot of customers to visit. Therefore, novices should not be too sloppy in decoration, let alone stingy with the cost of decoration.