Will Didi s launch of drip loan be a new turning point for Didi s profit?

Didi's online "drip loan", the name is very good, the grace of dripping water should be reciprocated, and it is easier to remember, of course, this will also be a new turning point for Didi's profitability, and from the following aspects of analysis, you can let the future for a period of time, verify whether this is the case.

Huge number of active users

First of all, Didi still has a huge number of active users, from Didi taxi users to drip loan users, from the perspective of traffic, there will always be natural, natural, on-demand users, to be precise, it is the guarantee of conversion rate.

Secondly, the automobile-related industry itself is a consumer behavior, and there will always be a demand for money among active users in addition to consumer behaviors such as buying cars and taking taxis, and drip loans can just meet the needs of this part of the people.

Mobile user habits

Didi's development to the present has cultivated Didi users' habits of mobile consumption, such as Didi taxi.

Coupled with accurate new and old users, they are more willing to try and experience drip loans easily and conveniently through mobile devices.

Didi's entry into mobile Internet finance naturally still has its inherent advantages.

The need for business layout

Didi taxi is not only popular in China, but also in foreign countries, so that foreign users can also experience convenient taxi services, which in itself is the trend and need of a company's development layout.

Similarly, Didi's launch of drip loans also enriches Didi's business ecology and layout, and businesses can complement each other, and funds and resources can be more reasonably utilized.

Didi's "drip loan", I personally think it will become a turning point for Didi's profits. "Drip loan" is a financial product or an online loan method, similar to consumer finance, etc., the essence of finance is low interest and high release.

First, the "drip loan" itself is a relatively easy to profit product. The essence of "drip loan" is to charge interest differential, from a certain channel to obtain low-interest finance, Didi itself has a large cash flow, Didi driver before the withdrawal of money is in Didi's flow, these flows are used to lend, to charge interest to the lender, this model is profit.

Second, Didi itself has strong big data traffic. Didi can use the system of Didi drivers to review the objects of issuance, or the amount of issuance. Based on its own big data foundation, the bad debt rate of "drip loan" may be relatively low.

If Didi makes good use of its big data, I think its drip loan will be profitable faster, thus promoting the development of the entire Didi profit model.

Third, although Didi is now under great competitive pressure in the market, Didi has become a unicorn in the field of travel as a whole, and now it has entered the financial field, supported by Alibaba Ma Yun, Alipay and other relevant data and experience, as well as the support of Ant Finance, Didi's "drip loan" should be able to do more successfully, once Dididi's "drip loan" is successful, I think its entire marketing model, there will be a relatively big change. So as to promote the promotion of Didi's entire profit model. Moreover, Didi's "drip loan" is generally very innovative, and the development of the whole team is also very fast, and there will be good development.

Recently, Didi has launched a "drip loan", and there are always different opinions in all aspects, some are optimistic, and some are cool, but I think it should be a turning point for Didi's profitability.

Let's take a look at the current situation of Didi, Didi has been in a state of loss since it was launched, with a loss of 2 to 3 billion yuan in 2017, this data is actually very scary.

In order to compete with express cars, Didi continued to burn money, and finally became the boss in the field of taxis, but it also formed a situation of losing money.

On the other hand, Didi also has hundreds of millions of accurate users, which is not ordinary accuracy, but quite accurate.

On the one hand, these customers are Didi drivers, and we can judge his frequent areas based on the data on the platform, and even analyze his general economic situation.

The other part of the customers is Didi's taxi users, and the platform clearly shows whether he usually makes an appointment for a ride, or a special car, as well as the frequency of using the car, and even can clearly see the location of each time she uses the car, which can accurately judge the customer's economic situation.

The economic situation is very clear, and it just provides a good portrait of financial products, which is the advantage of Didi in finance, so it should be a logical thing for Didi to launch "Didi Loan".

The financial industry carried out a rectification last year, and many people in the financial industry felt that it was not easy to do, but we found that the financial bigwigs are getting better and better, and Ant Micro Loan and Micro Loan are becoming more and more popular.

When an industry is rectified, there will inevitably be a reshuffle, this situation is a good time for powerful companies to enter, enter in the reshuffle period, after a period of running-in, the first period is just profitable.

So in all respects, Didi's online "drip loan" is a new turning point for Didi.

Absolutely. Drip Loan is a credit loan product, which is very much in line with the current financial market trends. Users can apply for a loan of up to 300,000 yuan, which can be repaid at any time, which is equivalent to the loan interest is calculated on a daily basis, which is more suitable for borrowers with short-term turnover.

Of course, the amount of 300,000 yuan can not be given casually, most of the quota is 3000-20000, but if the owner's car is more expensive, the place where he often goes in and out is near the relatively high-end consumption place, and the place where he often goes out can judge the residential area, property environment, or judge that he is near the company, probably doing some kind of work, etc.

According to the borrower's consumption habits and behavioral habits, the borrower's living standard and income level can be more accurately judged, and then the repayment ability can be judged.

Moreover, credit products are very popular among young people, such as CCB's quick loans, China Merchants Bank's credit loans, etc., because young people's consumption concepts and financial management concepts are more avant-garde, and they are very receptive to credit loans and attach great importance to the quality of life.

In addition, Didi itself covers a large number of database information of car owners and taxi people, and it is very accurate, no one can live in the east of the city every day, and go to the west of the city to take a taxi, not only big data, but also very real and effective.

At present, Didi has 100 million users, even if only 10% of people borrow, that is 100 million users, and one person borrows 10,000 yuan, which is also 450 billion. The interest rate of the line of credit is assumed to be calculated at 10% annualized, which is also 45 billion interest income, which does not include the additional handling fee in case of overdue.

Moreover, through the big data credit review, in fact, Didi's operating costs in terms of credit loans are not high, and the database and risk control system are available by itself, so there is no need to buy them from the outside world. The gross profit is 45 billion, and if the cost of 5 billion is removed, it is also more than 40 billion profit.

Drip loan, not only is it a new turning point for Didi's profitability, it should be a business territory for Didi to lay out in the long run.

From my personal point of view, Didi's online drip loan is not very optimistic. Of course, the lack of optimism here refers more to the strategic support of the loan business itself to Didi, and if this thing is really done in terms of profitability, it may bring a lot of income to Didi. But whether this model can be done all the time, or whether Didi should choose such a financial product at this time, this is the direction that Didi should think about the most.

The financial industry itself is a very controversial industry, and a company as large as Ali cannot be said to have been very successful in the strategic layout of finance, let alone Didi. Didi's main ride-hailing business is facing a lot of challenges, both consumers and ride-hailing drivers are complaining about it, and competitors are also eyeing the ride-hailing field. Didi can be described as internal and external troubles.

Of course, for Didi, the biggest challenge is not from external competitors, Didi is also facing a lot of challenges for the construction and operation of its own platform, and even rumors that the world has been suffering for a long time, it can be seen that Didi has largely lost the recognition of users, which is a fatal injury for Didi, if this core problem cannot be solved, Didi's future development will definitely encounter many obstacles, and even bring disastrous results.

The financial loan business itself is highly controversial, and although it may help Didi solve the problem of profitability, the possible risks should not be underestimated. Of course, there is nothing wrong with opening up some new monetization paths for the sake of profit. What is certain is that so far, despite its rapid growth, Didi has many problems of its own, and if these problems cannot be solved first, it will even affect Didi's commercial layout in the future.

As a leading Internet financial lending platform in China so far, Drip Loan's main business scope revolves around China's auto consumer finance. The entrance to the drip loan can only be entered through the 3-level interface in the well-known taxi app Didi Chuxing, which shows that Didi is still relatively cautious and restrained in promoting the drip loan business, and has not hyped it up. The customer group targeted by drip loans is mainly drivers, and the amount is relatively low, ranging from 3,000 yuan to 20,000 yuan, and the corresponding amount is granted to drivers according to the credit rating of big data.

Didi through several years of operation, whether it is to occupy the market or strategic cooperation, the influence of the consumer group can be said to be pivotal, the huge user group provides a natural reservoir for drip loans, and the flow is naturally not a problem, so the next problem to be solved is how to monetize the traffic, provide more accurate and refined services for the stock of customers to obtain customer recognition and support, in order to obtain more generous returns in the industry.

According to the data available so far, the asset scale of Drip Loan has exceeded 700 million yuan, accounting for a large part of the market share. In the future, Didi will cooperate with more insurance companies and banks to promote more cross-border financial products to serve customers.

Didi taxi, Didi takeaway, drip loan, drip ......More and more "drip products" are entering our field of vision, is this a step to expand the territory in an all-round way?

First, the action of Didi products

In the face of such a new product, there are many people who have the same doubts as me. In the face of the current hot Internet tide, will this product be like the last Didi taxi, and there will be another wave of "god operation" to hit a hit?

In January 2014, Didi Dache received a 10 yuan discount for passengers and a 10 yuan award for drivers.

In August 2016, Uber merged its China operations with Didi Chuxing.

In May 2017, Didi Chuxing obtained the "Online Taxi Reservation Business License".

In April 2018, Didi Chuxing landed in Mexico.

At several key nodes, we saw Didi's movements.

2. What does "drip loan" mean to ordinary people?

There is no doubt that this is a new attempt. Both for the company and for the consumer at large, but it is not the first to eat crabs.

Where there are people, there is traffic; Where there is demand, there is a market. The Internet has made people's lives more convenient, and various new products have sprung up, which has facilitated life and promoted development. But there are also many different voices, which is also a controversial point of view in the industry.

Convenience, sometimes means that the rights are occupied. This is mainly reflected in its above-average interest rate and high risk. But that doesn't make it unsuitable.

When a new thing appears, it will inevitably bring new contradictions and controversies, which is also the inevitable law of the development of things. Fortunately, there are also the country's financial institutions that are constantly supervising and further improving regulations.

Most of what we ordinary people can do is choose to "vote with our feet".

The situation of drip loans will not be too ideal!

Didi's entry into the financial market can be said to be the inevitable growth of strategic layout and business expansion, as for whether Didi has been profitable and financially before this, we don't know, but one thing is very clear idiot entered the financial market, and bit the big fat man of "lending"!

As for whether it will be able to eat or not, it is difficult to say. As for profitability. There may not be much profit at present, and it may continue to be in a state of return for a long time. <>

1.The reason why Didi entered the auto loan financial market

After Didi worked hard in the mainland, it merged with Uber and eventually became a dominant company, and Meituan is a rising star that is not considered for the time being. With a large number of first-hand resources in hand, more than 100 million accurate users, completely skipping the preliminary market research, etc., and through the operation of taxis, he has certain experience in disputes in the direction of automobiles. There is a market, can do, can do, why not?

2.The competitiveness of drip loans

P2P lending has long been not new in recent years, and judging from the direct distribution of the market, it is likely that the cake will be very small, after all, the market cake is fixed.

a.Interest rate. You can't fight each other.

b.Safe. Can't fight Lufax.

The main points of the P2P market do not have much chance of winning, how to get the market? <>

How to make users trust and pay for the lackluster competitiveness?