How are clothing stores coping with the off season after the holidays?

In the summer, no one usually buys winter clothes, especially in the hottest months.

In July and August, but if it's cheap enough, it doesn't necessarily mean that no one buys it. In the off-season, you can sell some down jackets and padded clothes that were not sold out last winter, and the price is cheaper, and there will definitely be many customers to buy them. **Out-of-season clothing, which can not only clear inventory, but also drive off-season clothing sales, can be described as killing two birds with one stone.

In the off-season of sales, most companies have relaxed their vigilance against competitors, and at this time there are activities, which can often receive the effect of surprise soldiers and achieve twice the result with half the effort. In particular, the entry of new products into the market, or the expansion of new markets, and the launch of market leaders to attack challengers, choose to be in the off-season, which is both a challenge and an opportunity. If handled properly and smoothly, it can often be a one-shot victory.

A lot of clothing store owners are smart and they think, since business is bad during the day during the off-season, why not do better business at night? As long as there is a good sales volume in the evening, then it can make up for the lack of the day. Although few people go shopping during the day, there are not too few people shopping at night, and you can do marketing activities at night to attract more customers to the store.

When I go out shopping on holidays, I feel like there are a sea of people, and the merchants are overwhelming, and there is a prosperous scene everywhere. Clothing stores can also carry out some ** at this time, ** forms and gifts should be considered by the store owner, first of all, the cost is controllable, and then try to be practical and durable, not the kind of use to throw away, increase sales while increasing the rate of potential customers entering the store twice.

In the off-season of clothing sales, you should pay attention to the purchase of goods, not as usual in large quantities, but to choose those that are easy to sell, and to achieve the principle of more and less money, that is, each style of goods to take a little less, take the easiest to sell the average size. What are the benefits of this? The biggest advantage is that it can avoid overcrowding.

If a certain clothing sells well, you can follow it. ‍‍

In order to have a good business, it is even more important to motivate the clerks in order to have a good business, and in the off-season, it is even more important to stimulate the enthusiasm of the clerks. During the off-season, store staff are often more tired, resulting in even worse business for clothing stores that are not doing well. Therefore, it is necessary to give them special incentives, such as increasing sales commissions, increasing benefits, etc., to induce store staff, so that they can sell clothes more hard, I believe it will have a good effect.

I think it's a bit troublesome to properly cater to the off-season, but it is also feasible. For example, some friends who specialize in autumn, winter or spring clothes can bring some summer hot-selling products to their stores. Help yourself to overrun the off-season, even if you earn less, it is still earning.

Of course, when choosing to sell hot goods, you still have some suggestions, that is, try to have as many as possible to avoid inventory backlog, after all, this is just used excessively, and the focus must be clear.

Maintain the speed of new babies, high frequency, and small quantity. The new baby is a key to attracting traffic, stable loading can maintain stable traffic, stable traffic is also a basis for conversion rate, is the guarantee of sales. It's okay to have one a day, but you can't break it.

And the time to get on and off the shelves is also very elegant. The landlord personally feels that 9-12 o'clock in the morning, 1-5 o'clock in the afternoon, and 8-10 o'clock in the evening these time periods of traffic are relatively large, but these are personal opinions, choose which time period on the baby, I think some friends have more experience than me. After all, I'm just a newbie.

Do the market in the off-season and do sales in the peak season, this sentence is very applicable to many stores. Because, after a long off-season, some products are easily forgotten or forgotten by consumers, in order to maintain customer loyalty, for some store owners with sufficient funds, some necessary publicity activities can be carried out. There are two tricks in the off-season.

First, it is a traditional means. Take advantage of the opportunity of less fierce market competition to attract customers' attention through value-added means such as giving away and winning lotteries. The second is the new product strategy.

Although, for old customers, the original products in the store are in the off-season at this time, the store can find new products, so that old customers will never be in the off-season. This can not only maintain brand loyalty, but also bring another profit growth point for the store.

For sellers in the clothing business, the lightest season of the year is from mid-March to the end of April, which is normal. The specific reasons are as follows:

1。Because this period of time is more affected by the climate, in March, the climate in most places is still relatively cool, the temperature difference is very large, most people are still wearing winter sweaters, and this time to buy YY'It is usually bought in the fall. So in March and April, the sales of sweaters were very small.

2。During this time, if the seller buys the goods himself, he may find that the supplier is generally making summer clothes, T-shirts, and undershirts. Shirts blah blah blah blah.

It's hard to find a source of suits, sweatshirts, etc. that are suitable for spring. So I hung up the summer YY, the climate is not hot, and YY is of course not easy to go.

3。If sellers don't prepare clothes for spring and autumn in advance, wait until the weather warms up before they want to buy them. It's too late, and I can't get a good supply.

Out-of-season sales! Engage in ** activities.