How to do a good job in a physical clothing store, fifteen years of experience sharing continue to u

3, purchase: the purchase can not only pay attention to their own love, to think from many aspects, everyone is different, maybe you like the style, others have seen, and are tired, so the purchase can not be unilateral to think, to take into account the joy of customers, to understand what customers like style, to understand the local trend, and then according to its imitation, in this way, you are looking for a very popular model.

2. Decoration: 1. The shop signboard must be conspicuous and unique; 2. Engage in some novel actions, such as soliciting business at the door; 3. ** activities, do not discount, give away some novel gadgets, which can attract some customers; 4. **Advantage, good quality and low price are the right way, make less money in the early stage, and make it popular first; 5. High-quality and civilized service, business is not benevolent and righteous, less offend people, and more repeat customers; 6. Have more styles, change styles frequently, be different and have a unique vision.

There are three types of clothing that customers buy, love at first sight: if they see the goods they like, they will buy them immediately Performance: The pace of entering the store is generally not fast; Look at the products in the store with a calm look; Not in a hurry to ask questions and express purchase requests; Here's how we should respond:

Pay attention to the timing of approaching the customer, do not make him feel uncomfortable, use open-ended questions to understand the customer's needs, and then introduce the appropriate clothing according to their needs.

Chengdu Yiqianxue clothing wholesale company, have helped many clothing retail stores on the edge of the cliff to bring them from the brink of collapse to glory, let me talk about what to do:

1. Make use of multi-faceted sales channels.

2. Increase publicity efforts and inform widely.

3. Do a good job in sales reports and do a more refined purchase and distribution process to reduce inventory backlog;

4. Find the right wholesale source, both cheap and cheap.

If you know how to solve the problem of foot traffic, brick-and-mortar clothing stores are not difficult to do. The problem of passenger flow, it is recommended to solve two ideas, one is the referral of old customers, if there are no old customers, that is the second, take advantage of the drainage, pay careful attention to what resources can be drained around, and cooperate with some physical stores externally, see what kind of people's clothing you sell, and go to the place where these people are active to borrow.

Internally, we also do some matching sales,。。 There is a process of accumulation, but in this way the passenger flow will be passively introduced. Much better for business.

The experience of opening a clothing store includes: image, customer group positioning, professional buyers, first-class selection, shopping around, etc.

1. Experience in opening a clothing store: Selling clothes is selling image.

Whether the business of the clothing store is good or not, you don't need to enter the clothing store, just stop at the door for a few seconds to see, look at the signboard, look at the lighting, look at the display, look at the hygiene, and you can also see the age of the salesperson and whether the employee looks Peugeot. To buy clothes is to buy beautiful, so to sell clothes is to sell image, and that's it!

2. Experience in opening a clothing store: target customer group positioning.

Successfully operating a clothing store, the most basic and core problem is to accurately target customers. When managers know more about the lifestyle, consumption habits, entertainment hobbies and hobbies of the target customer group, the clearer and more accurate the target consumer group can be located.

At this time, you only need to fully meet their requirements and meet their appetite, and they will naturally become the super users of the store, and the business will flourish.

3. Experience in opening a clothing store: professional buyers are essential.

No matter how good the sales skills and marketing routines are, they will eventually return to the "product". Good products will have a good reputation, and bad products will make the reputation notorious, especially in this era of information, and the store wants a good product, it can't do without a professional buyer:

Buyers must not only know how to buy goods, but also know how to sell goods; Buyers must not only understand the goods, but also understand the data; Buyers must not only know how to match, but also know how to display; Buyers must not only recognize the hot style, but also maintain the tonality.

Fourth, the experience of opening a clothing store operation: for a small number of models.

For new styles, the apparel industry should adopt the principle of a small number of multiple styles when it is impossible to know whether it is selling well, which can greatly reduce the risk of inventory backlog.

Fifth, the operation experience of opening a clothing store: the purchase of goods to compare with Wang's three.

For new styles, don't easily listen to the wholesaler's foolishness, or work hard to run a few more times, reduce costs as much as possible, save a piece is equal to earn a piece, save the cost, you can make the clothing store more profitable.

1. Store location. Choose a location with a relatively dense amount of stores, especially if you are just starting out, you must choose the best location, the location is more important than the size of the store. So first of all, choose a suitable location to get off to a good start.

2. Unique vision and good supply. First of all, understand your own consumer group, find a good source, clothing should be distinctive, clothing supply should be near and far, easy to find difficult, anyone can get into the clothing supply is generally not easy to sell. There is an old saying that people are silent, and goods make people nod their heads to illustrate the importance of clothing sources.

In fact, learning from the wisdom of others is also one of the good ways.

3. In-store effect. The effect of the store needs to be related to the style of the store and the taste of the store, and the layout of the container, which also requires the owner to have a certain vision, and put some effort into the layout and clothing style store decoration, it is recommended that you may as well install a large-format mirror in your clothing store, which not only visually expands the space of the store, but also facilitates the customer to try on clothes.

4. Container layout. If you want to run a clothing rental eggplant store for good business, reasonable container layout of the clothing store is an indispensable business skill. The layout of the containers in the clothing store must be back to the front, and it must be conducive to the customer's walking, and keep walking, giving people an engaging feeling.

For deep stores, you may want to design the aisle in an S shape and extend it inward. For stores with rectangular venues, customers can be arranged through the shelves to make customers turn a few more times, so that they will not "have an unobstructed view" after entering the store, and turn around and return.

5. Change the placement of clothing. Changing the position of the garment from time to time to make the customer feel refreshed is also a great way to attract customers. Some clothing styles have been in one position for too long and are not in demand due to the influence of light and surrounding styles, so they can be repositioned and recombined with other styles of clothing, which will create a new artistic theme and increase the chance of selling.

6. Good service. It is also nice to get a little giveaway, which is the subtlety of human affection. But if you keep being the same, you will lose your original charm and weaken your sales power.

Therefore, the safest way to maintain the freshness is to smile and smile again. Treating every customer with a smile and improving the quality of service will be of great help to business.

7. Online and offline integrated attack. Physical store owners can also sell online, so that they can sell together with physical stores to increase sales, and operators need to take care of it, so as not to cause a situation where both ends are lost.