How to write a business copywriting plan, do you have any ideas?

Basic format of business plan copywriting.

1 Cover.

1) Topic. 2) The name of the planner's unit or individual.

3) The date of completion of the planning copy.

4) Numbering. 5) Concise caption or executive summary.

6) Write clearly the attributes (draft, draft, review draft, discussion draft, etc.) 2 The preface is short and clear, generally no more than 500 words.

3 Table of Contents. 4 Text.

1) Project background analysis.

2) Project theme.

3) Project aims and objectives.

4) Implementation procedures (content, form, timing, location, organization of personnel, etc.) 5) Communication and communication plan, i.e. specific instructions on how to use various media and public transport and disseminate organizational information.

6) Budget.

7) Effect**.

5 Attachments. 1) Preparatory work progress form.

2) Assignment of responsibilities of relevant personnel.

3) Detailed budget of funds and expenditures.

4) Relevant information.

5) Precautions.

The plan should be divided into two parts: internal and external.

The seven countermeasures of the internal plan are explained in detail.

1) Plan and implement interpersonal measures.

2) Plan and implement measures from relevant organizations and groups.

3) Plan and implement financial measures.

4) Planning and implementation of measures for relations with the mass media.

5) Plan for obstacles to implementation and countermeasures to eliminate them.

6) Plan and implement relevant institutional countermeasures.

7) Legal issues related to planning and implementation.

External plan: The core secrets of the plan must not be disclosed, but the external participants must be interested in the plan, and their responsibilities and action plans in this activity must be clarified; Write from the other side's point of view; Write down the benefits and related interests of the plan with the other party in a "reciprocal" attitude.

Steps: 1. The title is the embodiment of the specific purpose of the plan, so it must be written clearly, such as what competitions to hold, what meetings to hold, what activities to carry out, etc.

2. Write a table of contents according to the specific situation of the speech contest.

3. Specific content. First of all, write down the name of the activity, the time and place of the activity, the theme of the activity, the object of the activity, and other relatively simple content.

4. The purpose of the activity. The purpose of the event is generally divided into three aspects: first, to successfully hold a speech contest; The second is to exercise the students' speech ability so that they can represent the school in the future; The third is to create a good cultural atmosphere in the school.

5. Write the content of the activity in detail.

6. Schedule. The format is time, event, place, and remarks, so that the more detailed the better, and you can modify it later.

7. The expected effect of the activity.

Copywriting, originally referred to the table where the book was placed, and later referred to the person who wrote on the table. Now it refers to the position of a company or enterprise that is engaged in writing work, that is, using words to express the creative strategy that has been developed. Copywriting is different from the designer's expression techniques with pictures or other means, it is a process of successive expression, development and deepening of advertising creativity, which mostly exists in advertising companies, corporate publicity, news planning, etc.

Tools: Raw Copywriting Ideas 1, Title Party. Everyone who makes a plan should aspire to become a headline party to attract people to read and click from the best angle.

2. Creation of curiosity. For copywriters, the first paragraph of text must reach the goal of stimulating curiosity. People can read it, rather than scaring people away with a long sales pitch.

3. From the voice of the customer. In the middle of the article, some customers of the same type appear, they use the most direct language to express their feelings, ostensibly telling their own stories, but in fact constantly pushing up the product.

4. Perform value and introduce products. You need to express the multiple values of the product through the customer's language, which is easier for them to accept, and the introduction of the product should be more comprehensive.

5. Encourage action. Copywriters should encourage customers to buy now, to consult now, and the more motivating words the better.

6. Resolve concerns. Every new customer must have some hesitation, and you must resolve them one by one in the copy.

Copywriting is the most common profession for everyone. In an advertising company, copywriting planning can actually be divided into two positions: "copywriting + planning". An excellent copywriter needs to have good marketing concepts, creativity, organizational skills and planning skills.

Let's take a look at the details!

Copywriting

Generally refers to the occupation of the advertising company or the corporate planning department engaged in text work. That is, the advertising copywriter is mainly responsible for the text writing and text creative work in the advertisement. Including the headline, body text, slogan writing and the selection of advertising image.

For example: advertising copy: film and television advertising scripts, newspaper advertisements, leaflets, etc.

Corporate copywriting: corporate culture, corporate profile, brand story, corporate system, corporate activities, corporate publicity, news publicity, image publicity, etc.

Curated

Planning is based on reality, to win the scientific process of creativity, through this kind of program to develop the development trend of things, capture opportunities, integrate various resources, and develop an implementable optimization plan to effectively achieve the set goals. refers to the process of managing, operating, skillfully processing or manipulating market information; The process of planning, conceiving, making decisions and applying strategy to the market. It's a systematic effort with its own unique mode of operation.

It is important to note that planning is not an idea, an idea, an idea, it is only a small part of planning.

Planning is a discipline that specializes in the study of planning, and has its own independent theoretical system. Planning, advertising, marketing, public relations, strategy and other means should be used, but planning is not just a simple addition or synthesis of these theories. It is the integration, innovation, and improvement of these theories.

1. Responsible for the establishment, publicity, maintenance and promotion of the company's corporate image;

2. Responsible for market research, analysis of market information, grasp the situation of competitors, and grasp the existing situation of the market;

3. Responsible for the introduction and implementation of the store's best plan, and responsible for summarizing and evaluating the best effect;

4. Responsible for coordinating the relationship with relevant news**, and responsible for preventing and preventing the emergence of negative reports that are unfavorable to the company.