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The SEO industry will always exist, but only those who have the mind and mind can truly shine in this industry forever. SEO is a kind of service, a kind of application, and the development of this service and network marketing has become a huge inflection point in this industry. It makes SEOER move from a narrow field to a broader space.
Therefore, we are convinced that the SEO industry can go on in China, and it can go far, and the prospect of engaging in this industry is optimistic and broad.
The current situation of SEO development in China.
1. There is no professional SEO team: Although many SEO companies have recently developed, many companies do not have a solid SEO technical foundation. The SEO team organized by low-level technology cannot have a deep understanding and penetration of search engine optimization, and cannot adapt to the changing technical update needs of search engine changes.
Therefore, there is an urgent need for a professional and solid SEO team.
2. Lack of effective communication between SEO and enterprises: At present, SEO companies are only technical and technical, and sales need to find orders and deliver problems. At present, the domestic salesman in the understanding of search engine optimization or stay in the keyword to the Google home page on the line of the idea, its lack of knowledge of the search engine will directly affect the real network marketing can not bring the real network marketing to the enterprise, so that the enterprise for the order involves technical interpretation, keyword guidance, contract details of the problem, network marketing suggestions can achieve an effective treatment.
3. The SEO optimization method is not clear: from the perspective of optimization focus factors - there are more than 200 factors that affect optimization, and there are many different optimization methods due to the technician's key consideration of different influencing factors. Such as "content is king", "global ranking", "external links**", etc.
From the perspective of optimization techniques---white hat SEO" and "black hat SEO", white hat optimization is a planned and organized formal optimization method, while black hat optimization mostly uses software ** and black chain cheating methods to achieve keyword ranking. Black hat optimization only achieves short-term results, is unstable and cannot be remedied once the site is penalized. The author believes that the search engine optimization method must grasp the three key points: "user experience", "search engine friendliness" and "strong ranking stability", and establish its own friendly and effective optimization methods based on these three points.
We firmly believe that poor optimization methods such as "optimization cheating" and "optimization for optimization's sake" will inevitably fail miserably and exit the search marketing arena. Optimization is not for ranking, but for businesses to achieve effective online marketing services.
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It's good, but there are more and more people, so it's too early.
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In the future, the development trend of domestic SEO will mainly revolve around. However, due to the "uncertain" nature of the search algorithm, the majority of SEO practitioners can't help but be confused about the future development direction of search engines. Here I want to tell the majority of ** promotion optimization friends are:
The highest level of SEO is no SEO. The best thing to do is to do it without any hindrance.
As long as you do it seriously, the development of SEO in China will not stagnate.
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