How do you make a coffee bar special? Making business better?

The quality of the café business, the key depends on the location, the configuration of the soft and hard environment of the bar and the service attitude and level of the staff, if the site selection in all aspects seems to be in the middle, then the quality depends on the efforts of the bar in other aspects, and then the next analysis, there are employees like you who are worried about the business prospects of the bar and their own work, presumably the service attitude and level should not be bad, the hard environment setting of SPR is unified, there should be no problem, the only thing left is the quality of the soft environment, coffee bar, As the name suggests, it is mainly to provide customers with coffee-based, if the quality of this main product is average, thinking that most domestic customers do not understand the quality of coffee, it is a big mistake, even if it is new to coffee people, he also knows that the things that drink into the mouth are good, if it is good, the return rate is high, if it is not good, why do you have to drink it in the expensive bar, I am specialized in the production and processing of coffee, and I have also made a preliminary understanding of the domestic coffee chain, my analysis does not know whether to listen, since it is to seek advice, I am not welcome, It's great to meet a responsible employee like you, and I hope to have the opportunity to go further.

Now the people who have time to drink coffee are all couples, idlers, of course, there is no shortage of business personnel, the main consumer groups around you are aimed at whoever they are, and often get a party and other free tickets Anyway, the location is in your store White-collar workers are the loneliest group of people. **You can access the Internet, you don't have to get such an expensive cup of coffee and drink silly fun on the screen to surf the Internet. Keep it in style, stand out from the crowd, loft has heard of it, right?

SOHO consumers should enjoy this environment.

Does the location match the positioning? If it doesn't meet the requirements, change the positioning, make some milk tea, and even sell steak or something together, and become a cheap and elegant public occasion.

There are only more than 10 people a day, how do you charge? Either you will come to a swarm of people, or you will be special, just sell some coffee beans pulled out by sheep, and then think that there is a change, increase investment and slowly improve it, and become a type that is not afraid of deep alleys.

Your boss can really earn money to invite you.

It's easy to open a coffee shop, but it's not that hard to make a coffee bar business thrive. I would like to ask the author, what is the level of the coffee maker in the coffee house where you work? The location of the coffee house does not affect the business, and the location chosen by the coffee house should be proportional to the income of the people around it.

Or what is the attitude of the employees?

The milk tea market has been in a period of saturation, but the coffee market still has enough room for development

First state high pants, the theme of the coffee shop should be generalized and not too specific. It is necessary to introduce various elements such as film, current affairs, and art. This will allow you to reach the largest number of audiences.

In addition, the decoration style of the store, the ordering process, and the alienated layout of the space should also refer to other mature stores.

Second, the product quality must be excellent. Good coffee beans, rich variety of ideas, distinctive dessert cakes, etc., must be impressive. For example, the cappuccino you drink at your house is better than others, and your mousse is very authentic.

Third, about the operation of the book. Do you want customers to recognize your business philosophy and use your store as a comfortable communication platform, rest space, and fashion salon? Once all this is done, you can slowly build your brand.

Whether you want to stay in a small shop or expand your business depends on what your ultimate goal is.

Uncle Bean talks about coffee – how to run a coffee shop.

Recently, many friends who want to run their own coffee shop have been talking to me about how to open a coffee shop and what to pay attention to most when running a coffee shop. I would like to talk about just one issue here, at present, coffee shops in China are usually not solely engaged in coffee, but also accompany meals, tea, and wine. Many friends think that coffee is not the main income**, and customers don't know much about coffee.

But Uncle Dou must say that the business of a coffee shop lies in the fact that the coffee must be delicious.

There is a case in marketing where a shoe factory owner sent two people to an indigenous island to sell sales. A comes back and answers:

No play, no one wears shoes. b came back and told him that there was a great market. What are we going to say?

Even though the customer doesn't know much about coffee yet, he is in a coffee shop after all. Although meals, tea, and wine are the main intakes**, on the surface, it feels like grabbing coffee. But coffee must be the sole protagonist of the coffee shop.

Looking at the history of coffee shops around the world, especially in the Asian coffee shop market, although coffee was not the main revenue of coffee shops at some point**. But it has to be the protagonist, otherwise why don't guests opt for a restaurant, tea house or bar? So, how can coffee, the protagonist who is still standing in the dark for the time being, be brightened?

We say that coffee in a coffee shop has to be delicious.

As a member of the coffee industry, Uncle Dou said something unreasonable: customers can not understand coffee, but operators cannot provide bad coffee. We can't turn a café into a restaurant.

Coffee is the soul of a coffee shop. In fact, what really impresses guests the most is the deliciousness of the coffee. This has been proven in the history of coffee shops in other Asian countries.

Many operators usually consider the high and low of a pound of coffee beans. It's really important to keep costs under control. But let's switch the angles a bit.

Look at the difference between those expensive coffees and the so-called cheap coffee, and how big is the difference in the cost composition of a cup of coffee. And what is the difference between the taste of high-quality coffee and low-quality coffee? What is the difference between expensive coffee and cheap coffee?

In order to make the coffee in the coffee shop taste good, we must consider the selection of green coffee beans, roasting and the guarantee of freshness. In addition, the coffee makers in each coffee shop should also have a certain level of professionalism. But the most important thing that affects a cup of coffee is the coffee beans.

That's why Uncle Dou always says to friends who are interested in running their own coffee shop: Let's make the coffee in the coffee shop delicious.