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The profits of large liquor enterprises are naturally very large. Usually the price of a pound of liquor is a few hundred yuan to thousands of yuan, but if the cost of liquor itself is very small, if a conscientious enterprise is pure grain wine, plus the storage cost can be sixty or seventy yuan per catty, it is considered high.
So what are the main costs? Advertising, packaging, shipping, taxes, profits, etc. The cost of this piece may reach one or two hundred yuan.
So what supports the ** that sells for thousands of yuan? Brand premium.
Moutai, Wuliangye.
Including now, many large wineries are constantly improving their brand influence, just to make money on the brand premium. This is a profit at all cost-free, Yanghe.
The advertisements are all in the sky and on the ground, to put it bluntly, in order to enhance the brand premium and catch up with the influence of Moutai and others. Therefore, the profits of these big wine companies are indeed large, more than 50% of the net profit.
It's like playing. Secondly, let's talk about small breweries like ours all over the country. The cost of a winery like ours that brews pure grain wine with traditional technology is many times higher than that of liquid alcohol blended wine, and much higher than that of modern raw material fermentation and winemaking.
The cost mainly includes labor (each process of pure grain wine fermented by the traditional solid-state method requires manual labor), storage (time cost), followed by hydropower, fuel, and grain. These costs add up to about 20 to 30 yuan per catty of 53-degree pure grain wine. Of course, the lower the alcohol content, the higher the wine yield, and the lower the cost.
And usually we don't need much packaging costs, mailing will require shipping costs, advertising costs are almost none. Therefore, we can make a profit of a few yuan per catty of wine, and a longer wine can earn ten or more yuan. Compared with the price of thousands of yuan per pound of brand wine, we also have a profit margin for the selling price of tens of yuan a catty, but it really can't be compared.
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Baijiu, since ancient times, has made countless literati and ink writers crazy, and left a quatrain through the ages, praised to this day, and now, it is a frequent guest at the dinner table, the so-called "no wine is not a feast", in business banquets, wedding celebrations, visiting relatives and friends and other occasions, can be seen its figure, so strong demand, coupled with huge profits, naturally widely attracted the attention of investors. So, how profitable is liquor?
What is the wholesale profit of liquor in general? Let's take a look at it together.
How profitable is liquor?
If you want to say how big the profit of liquor is, because it is widely implicated, it really cannot be generalized, it can only be said that the profits of manufacturers, first-class merchants, wholesalers, and terminal merchants are different, and the gap is huge.
Taking liquor as an example, the cost mainly includes purchase, market support, publicity, production, etc., and its net profit is about 30%, if you do ** or batch activities, the profit of liquor ** can reach 50%, or even more.
Here, taking a single bottle of liquor as an example, a bottle of ordinary Luzhou Laojiao costs only a dozen yuan, and the price is often between 50-60 yuan; And a bottle of high-end liquor, such as Moutai, may cost about 200-300, but the price can reach 1,000 yuan, is it very profitable, this is the case, and it is very common.
Of course, the above profits are only estimates, for reference, in fact, the specific liquor profits, and the dealer chooses the best brand, the variety of liquor, commodity pricing and local price levels and other factors are related, we should consider comprehensively when doing market analysis.
What is the wholesale profit of liquor in general?
The above is the liquor profit of a single bottle of liquor, here, some people are asking what the wholesale profit of liquor is generally, similarly, if it is wholesale liquor, it mainly depends on your purchase channel**, whether it is a wholesale market or brand headquarters, whether it is the Internet or a manufacturer, different purchase channels, the profits obtained are also different.
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China's liquor culture has a long history and is also a big drinking country, so the development of the liquor market will not be repeated again. The liquor market is in full swing and has ushered in a wave of price increases. Liquor investment, liquor wholesale, many investors, entrepreneurs have entered this market.
In fact, the boom in the alcohol market is brought about by its high rate of return. If you want to enter this market, you can't just rely on enthusiasm.
So how can you make a profit? There are four things you need to have:
Quality. As a kind of enjoyable drink, the quality and superb quality of liquor are the criteria for making a good liquor. If a bottle of white wine is not recognized by consumers in terms of taste, it is undoubtedly a failure.
Without the love of consumers, no matter how much advertising and marketing can make money.
Second: branding. As the saying goes, "People rely on clothes, and Buddha depends on gold".
When a variety of liquor has a high-end quality, there is no brand that is commensurate. It's also hard to get a high return. The brand is a force that multiplies the value of the drink, thus earning high returns.
Fourth: promotion. The ultimate goal of alcohol is to enter the market and make a profit. "The aroma of wine is also afraid of deep alleys", and this is especially true in today's era. No matter how good the brand, no matter how good the drink. Without a successful marketing strategy, it is difficult to make a difference.
As long as you execute according to the four points I provide, then the profit margin will be very good, and the money will be much earned. In fact, our domestic liquor market is still quite hot, and at the same time, our domestic liquor industry is also developing.
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About 15% to 30% depends mainly on the type of wine. Big brands, well-known brands have relatively lower profits, because of competition. Some miscellaneous wines are more profitable, and the reason is that they are not transparent.
Moreover, it is even more difficult to say that some counterfeit liquor of major brand groups is super luxurious, and the price is not cheap, but the purchase price is low and unimaginable. Please choose carefully, there are few fake wines sold in supermarkets, and some of the implementation standards are clearly written. It is alcoholic liquor, and it is still bought by a large number of people.
Like Niulanshan Erguotou, Luzhou Laojiao Erqu, Jiang Xiaobai and so on.
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About 15% to 30% are mainly dependent on this wine. Big brands and well-known brands have relatively low margins due to competition. Due to opacity, some miscellaneous brands have much higher margins.
In addition, it is even more difficult to say that some of the major brands and groups of fake wine are in ultra-luxury packaging, **not cheap, but it is unimaginable to buy** low. Please choose carefully. Supermarkets rarely have fake wine.
Some of the implementation standards are clearly written. It's alcohol, and a lot of people still buy it. Such as Niulanshan Erguotou, Luzhou Laojiao District 2, Jiang Xiaobai, etc.
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The profit of liquor is mainly reflected after the sale, especially the profit of high-grade liquor is higher, a bottle of liquor excluding advertising fees, freight, storage fees, taxes, the profit is about 28 30%.
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The specific profit of liquor is related to factors such as the brand selected by the distributor, the variety of liquor, the pricing of commodities and the local price level.
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The profit of liquor ** is very high, about a year's profit can reach 200,000, the cost of making liquor ** investment does not need to be too high, and the profit income is very considerable. If you are interested, please click to learn about it for free: [Click to learn about the product information and ** of Guizhou Zhuangzhijiu].
There are three factors that affect the profit of loose liquor.
1. The selection and positioning of bulk liquor brands and the formulation of strategies: bulk liquor investment, liquor wholesale, many investors and entrepreneurs have entered this market. In fact, the boom in the alcohol market is due to its high rate of return.
If you want to enter this market, you can't just rely on enthusiasm. An excellent variety of loose liquor is the key to returns for entrepreneurs and investors.
2. The accounts of the bulk liquor franchise should be clear: having a clear account table will not only have an impact on the quality of your company, but also improve the overall quality of the enterprise.
3. The supply of bulk liquor is also a key element: in fact, a key to preventing the emergence of fake liquor is also in the supply. Directly break the traditional channel model, create a model from the winery to the e-commerce, and then directly from the e-commerce to the end consumer.
This can not only improve efficiency and reduce sales costs, but also ensure the quality of wine.
If you want to know more about liquor, it is recommended to consult Guizhou Zhuangzhi Liquor Industry. Guizhou Zhuangzhi Liquor Industry **** (hereinafter referred to as Zhuangzhi Liquor) is located in the core production area of square kilometers of Moutai Town, Guizhou, is a large-scale enterprise specializing in the production and sales of sauce-flavored liquor.
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The average gross profit margin of liquor is as high as more than 80%.
Profit of liquor:
Judging from the current market, a bottle of Moutai costs 1,200 yuan.
The cost invested is only a little more than 100 yuan, and when the sale is completed, in addition to various expenses, a bottle of Moutai can earn 600 yuan of benefits, which can be said to be quite considerable.
Social progress, economic development, improvement of living standards, and large and small gatherings are inseparable from wine, so there is still a lot of market space for the liquor industry.
The profit of liquor is high, and even the average gross profit margin.
As high as more than 80%, it is really many times better than that of the retail industry and the catering industry. And it has a larger shipment volume than retail and catering and has less labor.
Kweichow Moutai is both gross profit margin and net profit margin.
All of them are at the top of the wine list. In the first three quarters of 2017, Kweichow Moutai's gross profit margin was, which means that the cost of a bottle of Moutai for 1,200 yuan was only about one-tenth of 120 yuan. Eliminate overheads.
Selling expenses have been partially financed.
In addition, Kweichow Moutai can make a net profit of 600 yuan, with a net profit margin of about 50%.
BeerTsingtao beer.
The gross profit margin of Yanjing Beer is about 40%, and the net profit margin is below 10%. Such a net profit margin means that a bottle of canned beer of 5 yuan, the company can't even earn 10% of the price, 5 cents.
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The profits of different types of liquor are not the same, as follows:
1. Liquor, because of the difference in quality of liquor, the price is also high and low, so the profit is naturally different.
According to the estimation of slightly better quality liquor, the net profit margin can reach 3%-5%.
2. Wine, that is, the red wine that everyone calls it, due to the different production processes and raw materials, then the general red wine profit is still okay, and the net profit margin can reach about 2%.
3. The consumer group of beer is relatively wide, and its profit is about 1% due to the relatively affordable price.
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Now when you join a liquor store, you must try your best to choose some well-known brands as your own franchise objects, because these well-known brands have more loyal customers in China, and the profits will be higher when they operate, basically these well-known liquor brands can reach about 150,000-200,000 yuan a year in China. If you want **liquor, it is recommended to choose Guizhou Maoshiyuan Liquor.
But before the liquor, you can also [click to test whether I am suitable for making sauce-flavored liquor to join] liquor ** profit is definitely the higher the more suitable, generally speaking, the choice of the distillery is different, the policy is different, the specific profit margin size, it must be different, and if you want to ** authentic pure grain liquor, you can choose Guizhou Maoshiyuan Liquor, which is a large-scale distillery. The profit of liquor is generally between 30% and 60%, and the more expensive the liquor, the greater the implied profit. The profit of a bottle of liquor of about 20 yuan is about 5 yuan, and the profit of a bottle of liquor of about 100 yuan is at least 30 yuan.
Specifically, it is conceivable that the profit margin of liquor is very large.
If you want to know more about **liquor, it is recommended to consult Guizhou Maoshiyuan Liquor. Mao Shiyuan, as a liquor enterprise located in Moutai Town, the core production area of soy sauce liquor in China, has occupied the natural conditions of the right time and place and the brewing environment in the development of decades, adhering to the traditional technology, relying on modern brewing technology, after several years of hard development, taking "the principle of the production area" as its glorious mission, checking from the source of liquor, and consolidating product quality.
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Even the sand and gravel on the inner wall of the cellar were transported from Moutai Town. After nearly ten years of production tests, a batch of liquor was put on the market at Kweichow Moutai Experimental Factory, and the light green porcelain bottle was written with "Moutai Trial Liquor", which was later called "Maotai Liquor".
The reason why Moutai is called China's national liquor is determined by its long brewing history, unique brewing technology, superior intrinsic quality, profound brewing culture, as well as the incomparable role it has played in China's political, diplomatic and economic life in history, and its traditional special status in China's liquor industry. However, after Moutai adds the time cost, the profit is still very high, this is the brand value, what kind of wine can drink this feeling: awesome.
Only Moutai. > Moutai is the brand value, can not rely on a simple cost alone, the process is inherited for thousands of years, the same materials can be made a model of soy sauce wine, not only reflects the excellence of Moutai, but also a kind of inheritance of ancient skills The value of Moutai lies in the scarcity of things, the process is quite complex, the most critical is the requirements for water quality, the site is located in Moutai Town, Renhuai City, Guizhou Province, on the bank of the Chishui River. The added value of Moutai is high, and everyone knows that there is face in Moutai.
The first is not the low cost of liquor, the Kunsha process is a production process time a year, and it takes five years for Moutai to leave the factory from entering the site, labor costs, aren't these money? Second, the brand effect of Moutai, plus some people are interested in speculating in the market to fry Moutai**! The main thing is that the brand effect is a bit scary!
The added value of Moutai is high, and everyone knows that there is face in Moutai. The added value of Moutai is high, and everyone knows that there is face in Moutai.
North of Beijing is the birthplace of Chinese liquor, Shanxi, Shaanxi, and other places, where is the birthplace of liquor, and the liquor brewed is very good.
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