How profitable are the shops that sell loose liquor in the township?

If you want to say that the shops selling bulk liquor in the township are deserted but can be maintained, many friends may not know how to make money in these shops. According to the Bianshaw Bee Tribe, in villages and towns** bulk liquor stores usually have their own stable customers. Although it seems that there are not many people who usually buy alcohol, they can survive and even make money.

Let's take a look at how the shops selling bulk liquor in the township are profitable.

As a township, we all know that the biggest feature of a township is that it has a small population, but it is widely distributed, and the main sales methods are in the way of going to the market. Other times it's hard to buy anything. It is precisely because the rural areas are vast and sparsely populated, and in order to meet the daily living expenses of the rural people, the rural areas are actually supplemented with township markets, that is, commissaries.

The commissary solves the problem that the township market cannot give all the scattered people ** daily necessities, including alcohol.

Not everyone has to drink it, so even in a township, not many people need to drink it for a long time. In addition, it is unrealistic to rely on the township market to give ** liquor to people who like to drink. When these commissaries order baijiu, a small amount of baijiu can hardly meet the long-term demand of an area.

Therefore, the scattered commissaries in the village will order a large number of alcohol, and now the traffic is getting bigger and bigger. There are fixed sales channels.

If you pay attention to observation, you will find that in fact, many people who buy alcohol rarely go to the places where they sell bulk wine on the street, because they generally buy not much wine, and buying a small amount of wine in the places that sell bulk wine on the street is similar to buying in other small shops, which leads to many people who love to drink alcohol to buy in small shops, and a large number of people who love to drink alcohol will not buy wine to take away, but drink directly at the place where they bought it. For example, there are bakeries, restaurants, barbecues, etc. In a rural market with liquor.

The liquor in these places is generally delivered directly by the merchants, forming a fixed source of customers, so we can't see how many people go to the store to buy liquor.

Many rural people below the county level like to drink alcohol, but they can't afford to consume such a large amount every day, so cheap and delicious bulk liquor has become their favorite! The lowest price is 10 catties at a time. Don't underestimate these**. It's like playing with sesame oil.

Similarly, it is not a problem for a person to drink 200 catties a year, but the profit is much higher than that of sesame oil. Calculated according to 100 people, the average annual sales volume is 10,000 catties. Net profit per kilogram.

At 4 yuan to 8 yuan, the annual net profit of this piece alone is conservative at 60,000 yuan. These customers are small tobacco and liquor shops in the countryside. For such customers, we can't wait for customers to come to the door, but take the initiative.

Each village chooses a similar shop, puts a few pounds in their shop, and leaves a number and sends it over when it sells out. The last payment must be settled for each wine delivery. Generally, as long as we make money, they will pay on time.

Here, your own profit can be lower, mainly to do volume.

The profit of the store that sells loose liquor is related to the ** they sell, if the general normal **, there is not much profit, the brewing time is long, and there may be a possibility of failure, and the profit is not high. If it is the same as packaged liquor, the profit will be high, and the basic materials for liquor making will be cheap and the cost will not be high.

In fact, there are basically no regular manufacturers of these wines, and they have to be blended with this special alcohol, and the profits are actually very high, the profit of a pound of wine is about 80%, and it is very profitable.

The profit is still relatively large, the cost price of bulk liquor is particularly low, and half of the profit can be obtained by selling one pound of liquor.

The profit should be said to be particularly large, because the cost of these loose liquor is particularly low.

There is quite a big profit. Because the liquor sold by the manufacturer is the most profitable. It's just that the sales volume is not too high.

The profit margin of bulk liquor is not too high, but the market potential is great, and the profit margin is generally between 20%-30%. Luzhou Laojiao is a good brand for liquor.

The rise of the bulk liquor sales market is a new low-grade liquor sales method derived from the dumping of low-grade liquor without profit in the liquor war over the years. For example, if the ** of a brand barrel of 50° 500ml wine is 12 yuan barrel, the profit per barrel of wine is less than 2 yuan after removing various costs.

Why do companies still operate production when they are making profits? There are two reasons for this: first, there are some consumer and potential market opportunities to be tapped; Second, the expansion of the scale of bulk liquor operation can expand the corporate image and brand reputation, which is an indispensable basic condition for the redevelopment of liquor enterprises at present and in the future.

Profit depends on whether your wine is good or not. The cost of good wine is several times higher. Of course, it is also expensive. Good bulk wine can be sold for nearly 100 yuan a catty. The bad ones may be a few dollars a pound.

The commissary, which was very popular in the countryside before, sold a complete range of items, including diet and daily life, needles and threads, and brain utensils, as well as the sale of loose wine, so he sold a lot of items, selling loose wine is one of the things sold, the store understands the price of their own loose wine, how much they sell a day does not affect their business, the more wine they sell, the more profit it makes, but if one day it can't be sold, the liquor is placed in the tank, it will only be more and more good, so there is no rush to sell, not necessarily no one comes to buy loose wine, it is necessary to close the store, because he also sells other products.

In rural towns, you can see that in some wineries, both roasted and loose liquor are sold, and the smell of wine wafts in the streets, and for this kind of storefront, the business is more professional.

The masses in the countryside are accurately positioned. This kind of winery, their positioning target is the rural people, the wine he roasted, the key is also to drink to the rural people, so the price will not be too high, 1 kilogram is around 10 yuan, some rural people are very busy, to eat quickly, hurry to play a little loose wine, and then go home, you may not be able to see him stay in the winery for a long time.

Rural people buy more loose liquor at one time. There are also some rural people, when there is no wine to fight, but also feel troublesome, will at the beginning of the year, they will go to beat forty or fifty catties of wine, put it at home to hoard, gradually eat, drink slowly, so in the wine field may not see the rural people go to drink every day, but the winery has already been sold.

The profit of roasting loose wine is still somewhat large. For this kind of winery in the town, when roasting wine, it also breeds and raises cattle, and the roasted wine obtains a certain profit, and then the winery comes to develop breeding and cattle raising, so although the winery's bulk wine sales are not large, it does not affect his own profitability.

Sell directly to the outside. For this kind of distillery, the output of the liquor must be ***, more and more people like to drink, and slowly become famous, after becoming famous, there may be some large sales in other places, or some large distilleries, they will directly buy the loose liquor it bakes, so even if they can't see the rural people to buy loose liquor, it will not affect his own rights and interests.

In the township, few people buy loose liquor one day, and the reason why they don't close their shops is that they sell high prices and make big profits.

It shows that the operating efficiency of these liquor shops is relatively good, although there are relatively few people who usually buy them, but once they buy, they will buy a lot of liquor, so the income is also relatively high.

Because they don't need to earn too much money, they are idle every day, they always have to find something to do for themselves, and the money they earn every day is enough to eat and live on their own.

The merchants who sell loose liquor in the town are generally time-honored brands, and they may have made liquor for a long time**, they not only rely on individual customers to buy, but also have their own supply channels.

They not only sell loose baijiu, but also make baijiu. Give all these liquors to those wholesalers. They are also able to reap certain benefits.

1. The cost of opening a store is low, and the annual rent of the store on the street is about 30,000 to 50,000, so the cost of opening a store is lower, and the profit is more.

In addition, if you look closely, you will find that many of the casual hotels are hidden in deep alleys or inconspicuous places on the street, in order to save the cost of opening a store. As the saying goes, "The aroma of wine is not afraid of deep alleys", so many people don't have to worry about not being able to sell their wine.

Again, the profit of loose liquor is actually quite large, loose liquor ** is generally about five or six yuan to more than ten yuan, and there are hundreds of more expensive ones, which can reach a profit per catty.

As for earning more and earning less, it still depends on the conscience of the boss, many people know that loose liquor is brewed with pure grain, and the quality of the grain also affects the profitability.

And now many people who sell loose liquor are not brewed by themselves, either they are pulled from small distilleries, or there are many unscrupulous merchants who use alcohol to blend loose liquor with external products, which is very profitable.

Second, the consumer group is very targetedThe consumer group of loose liquor is actually very targeted, and its consumers are mainly those who are elderly, farmers, and some people with low incomes.

This industry market is still very huge, those brands of liquor are all the main high-end industry market, for the bottom of the industry market few brand-name liquor companies to do, so this leaves a blank industry market for bulk liquor.

The market competitiveness between the two sides will also be very small, so this also causes a big difference between loose liquor and those famous brand baijiu. Loose liquor is mainly bought by individuals to drink by themselves, so there is no need to pay attention to packaging or anything, just buy a wine pot and take it home.

And those brands of liquor are all packaged, many liquor companies have put a lot of effort into the outer packaging, so that the entire grade of the liquor is a lot higher, this kind of liquor is prepared for sending relatives and friends, banqueting others.

In addition, the main industry market of liquor is still the local industry market, although there are also chain bulk liquor stores, but there are not many, and he cannot form a brand effect like brand liquor.

As far as I know, all of us old men buy liquor to drink at home, and only use packaged liquor when guests come or give gifts. Therefore, loose liquor is very targeted, and there are not many loose liquor stores, and there is not much choice, while those brands of liquor have many choices.

Although these stores make less money, they can also maintain their homes, but the demand is also relatively large, and then there is also the value of existence, and many stores have launched online sales.

Because although there are very few people in the village, some people will often buy some wine and snacks, and although the business is not good, they will not lose money.

The reason why the shops that sell loose liquor in those towns and towns have little business, and the reason why they do not close the shop is that they all rely on old customers to sell loose liquor, and all the loose liquor in the store is distributed by the manufacturer, and some even pay rent from the manufacturer.

The most mellow liquor is actually hidden in such township alleys, and each of their stores has its own regular customers and its own income**.