The form of the logo! Briefly describe the application of the flag

The interrelationship between two or more elements shows that the content appears in the same form consecutively, which is called "repetition".

"Repetition" is the purest form of beauty. Through the orderliness and neatness of the image, a unified and rhythmic visual effect can be presented, such as the honor guard, the neat team of the same figure, taking the same step, showing the beauty of neatness and majesty. Repetition belongs to the category of neatness, which is a kind of neat beauty.

In the design, we should pay attention to the overall sense of the repetition of the graphics, the beauty of the repetition of the graphics, and the possibility of the repetition of the graphics.

Logo design. A form of expression. The performance of the design. Style, personality.

What sign are you asking, can you make the question clearer?

The sign is a sign that indicates the characteristics of things, according to the record in the "Shuowen Jie Zi": standard, the end of the wooden pestle; Zhi, meaning also, is further extended to symbols, emblems, that is, the meaning of marks. [1] China's logo design has experienced a long history from the development of logo marks to the wide application of today's corporate image recognition system (CIS), which can be traced back to the Paleolithic period of primitive society.

1. Primitive society.

In ancient times, our ancestors began to use graphic symbols to record life at that time, or to record important events between clans and tribes. For example, knotted rope notes (as shown in Figure 1), the graphic symbols of knots represent certain ideas and connotations, and are the most primitive method of human note-keeping before the production of writing. In China's ancient documents, there are many records of knotted ropes, such as the book "Yi Zhi Xia".

The ancients knotted the rope and ruled, and the saints of later generations changed it to a book deed. Hundreds of officials are governed, and all the people are observed. Zheng Xuan commented in "Zhou Yide":

The knot rope is about the same, and the big thing is the big knot of its rope; Small things, small knots. [2] In addition to the use of knotted ropes as symbols, primitive ancestors also used carving trees, piling stones, or carving various figures on objects as memorization symbols to act as bridges to communicate with each other, express and exchange ideas.

Knotted rope notes. The use of graphic symbols as a medium to convey information was first seen in the totemic symbols of the central tribes in primitive societies. When the life of the primitive inhabitants began to have differences in rank, wealth and poverty, and different clans, the clan tribe would choose a symbol that had a special meaning and influence on the tribe as the logo of the clan image. Most clans and tribes use natural forms such as the sun, moon, snakes, birds, and fish as totemic motifs, such as:

The Nuwa clan used the snake as a totem, and Xia Yu's ancestors used the yellow bear as a totem. Later, on the oracle bone inscriptions and bronzes of the Shang Dynasty, as well as the bricks and tiles of the Qin and Han dynasties, there are also accounts of the worship of the sun totem by early humans. Another example is the Yangshao culture painted pottery in the middle of the Neolithic Age, many of which are painted with animal patterns such as deer, birds, frogs, fish, etc., and many experts believe that these patterns are the tribal totems or worship objects of the Yangshao people.

The painted pottery unearthed from the Banpo site is painted with different forms of fish-shaped ornaments on the human face, from which it can be seen that the "fish pattern" is the totem symbol of the Banpo clan. The totem symbol was originally carved by the primitive ancestors on the caves and hunting tools where they lived, until later wars and commemoration activities began, and the totem appeared in the form of a clan flag or clan emblem, becoming a representative symbol of the clan. The essence of the totem is the symbolization of a certain animal, plant, and natural phenomenon worshipped, and it is a conceptual figure that gradually evolves from the image of the object, or an image created by the members of the clan.

The totem shows the simple aesthetic consciousness of the original inhabitants and is a symbol of the clan. This kind of totem as a symbol to distinguish other clans has become one of the earliest manifestations of our country's symbol.

Its main difference from other signs is that the main elements that make up the sign are the graphic symbols used for the sign.

The early east-west trending and secondary fault structures of Yanshan control the Yushui hydrothermal fracture-filled copper polymetallic deposits and the Dabaoshan and Zhongqiuyang porphyry copper polymetallic deposits in this area and its adjacent areas. The north-east-trending or north-west-trending faults in the middle of Yanshan control magmatic activity, volcanism, Baoshan silver-antimony deposits, and Houpoao silver-tin-lead deposits in this area. The NE-NE and NW-NW trending faults in the late Yanshan period control the distribution of small porphyry strains and in the high-intrusion position of the fourth Yanshan stage.

These rock masses are closely related to porphyry copper-gold (silver) polymetallic deposits (points) in this area and its adjacent areas. The granodiorite porphyry, granite porphyry, quartz porphyry, Cu, Mo, Pb element geochemical anomalies and silicified metasomatism related to the Shanxin porphyry copper polymetallic deposits are obviously distributed along the NE-NE and NW-NE and NW-NE fault zones. The Purple Mountain Copper-Gold Missing Tomb Deposit is located at the intersection of the NE-trending and NW-trending fault zones, and the copper and gold ore bodies and alteration zones are distributed along the NW-trending fault zones and fractures.

The geochemical anomalies of ore-bearing small rock masses,, ore-forming elements, and favorable structural sites of altered rock distribution can be used as one of the indicators to find hidden deposits or ore bodies.

A large area of coal seams in the Jiyang depression is covered by a huge thickness of the Cenozoic Heshouyuan and Mesozoic. A large number of drilling data show that the southern slope zone of the depression on the northern margin of the secondary convex structure of the depression is an important symbol of the coal-seeking structure, and the coal seam is not retained on the convex structure due to denudation. Coal seams are found in the northern margin of the Guangrao Bulge and Yihezhuang Bulge, and there are residual coal seams in the Taiyuan Formation and Shanxi Formation on the Guqin-shaped Island Bulge (3, but the thickness of the coal seam is far less than that on the south slope zone of the Zhanhua Sag on the north side (14m).

The tectonic characteristics of the coal seam distribution are controlled by the basin tectonic morphology, and the Jiyang depression is a "north fault and south super" kei basin, with steep slope in the north slope and gentle slope in the south slope, so the degree of retention of coal seams in the south slope is better than that on the north slope.

Repeat

Repetition refers to the continuous and regular occurrence of the same modeling element. Repeats can be a repetition of shape, color, quantity, size, position, and direction. The repetition technique has a bright rhythm and a highly unified sense of order.

Due to the continuous appearance of the same modeling elements, the designed logo has a strong visual impact and makes people unforgettable. However, it should be noted that in the design process, it is precisely because it requires the unity of each modeling element, which sometimes makes the rhythm of the whole logo boring, so that the picture is monotonous, so it is necessary to innovate in the shape and composition of the elements, so as to design a novel logo.

Balanced

The equilibrium technique refers to the shape of the elements around the central axis or the center point, or the same shape, or the overall balance. It includes mechanical, quantitative, and visual equilibrium. The balance of quantity refers to the fact that the modeling elements on both sides of the center are different, but they are roughly the same amount.

Visual equilibrium belongs to the category of psychology and aesthetics, and it is a branch of mechanical equilibrium. Visual balance and mechanical balance have a close internal relationship, although the logo is different from each modeling element, but can give people a sense of balance, so that the logo appears free, vivid and dynamic, so that the picture has a sense of balance. However, if the balancing technique is not used properly, it can create an element of instability.

Therefore, it is important to have an overall concept when designing.

Symmetry

The symmetry technique refers to taking the central axis or the center point as the baseline, and the figures on both sides are equal in shape, which has both reflective symmetry similar to lenses and radial symmetry of various central axes. Symmetry is orderly, regular, rhythmic, and rhythmic to form figures, giving people a sense of regularity. Among the many forms of symmetry, axisymmetric and central symmetry are the two more common forms.

Symmetrical graphics give people a sense of stability, solemnity, stability, quietness, and peace, and have a pure plane, concise, orderly, static uniform beauty, based on these characteristics, it is often widely used in logo design.

The above is the sharing of basic design skills for logo design, I hope it will help you! If you want to know more about design, please pay attention to this platform, which will be sorted out and published on this platform in a timely manner, so please pay attention to it!