How to advertise products for a small company that has just started

The first is no capital, the second is inexperienced like this is best not to find any marketing planning companies, advertising companies, useless, unless you have strong funds, there is to have your own products, establish your own brand, the security industry to do electronic products is not a consumer electronic products, unlike any mobile phones, computers, ***. It is better to use the Internet to promote propaganda like you, which is now the most developed communication tool. Also, don't think about one step to the sky, there is a process to do everything, Microsoft didn't grow up in a day, Alibaba didn't grow in a day, I believe they are all small companies to grow big one step.

Alibaba Group CEO Jack Ma worked from home when he first started his business, and several people had two or three computers, and they struggled for more than ten years to get to where they are today. Brother step by step, to impress customers with service, to do business with integrity. Good luck!

The advertising company has both advantages and disadvantages, for example, the newborn calf is not afraid of tigers, has a great idea of the market, and more will not consider the obstacles of peers, just want to open their own market, and since the company was established, there is room for his development, not only the current space created by the boss for it, but also the greater space is, that is, when it develops, its own growth, but also the leader experienced. Return to the theme If you want to promote your company, first do a general survey of the market of your own products, first do a good job of the customers you can do, and since you want to be bigger in China, you must also enlarge your eyesight, which is to put it in the same industry in the country. It is necessary to do the necessary publicity.

In fact, I don't know what you said about the security industry. Oh, I just said my views on the company that has just developed, maybe it's not quite right, I hope it can still help you. Because I'm advertising.

1. Advertising and product advertorials, street sign advertising, designer channel promotion, store promotion and network promotion.

Two: 1, ** publicity: for the new product listing momentum (the specific situation can be appropriately adjusted according to the company's ** resources), as a new product listing, non-corporate image publicity, considering publicity investment and returns, the early stage should not choose the public, (high advertising costs).

2. Street sign publicity: Street sign publicity is positioned"Pan-propagation"The role it plays is to use its long-term time and position fixation to continuously repeat the indiscriminate transmission of Xuanyin to specific groups, increase their memory, and improve the intensity of product transmission.

3. Channel promotion of designers in key cities: The channel promotion of designers in key cities is positioned as"Precise propagation", which plays the role of: passing"Brand Urban Designer Salon & New Product Launch Press Conference"ways to enhance the brand and products in design.

4. Store promotion: create a good store atmosphere: store promotion positioning"Precise propagation"It plays a good role in creating a good store atmosphere through the hanging of store products and promotional materials, and promotes it to target consumers through intensive visual publicity.

5. Network promotion: network promotion and publicity positioning"Pan-propagation"The main role it plays is: the use of network communication has the characteristics of extensive, popular and rapid to transmit the relevant information of new products to potential consumers to browse, and create a kind of consumption orientation.

Three: Of course, these also need to take into account their own financial strength and product situation.

1. Grasp the opportunity of product promotion.

Timing is particularly important for the development of products and market competition, new products must be launched when the brand is promoted, do not wait until the product iteration to a satisfactory degree or must get the investment before doing the promotion generation, otherwise the waste of capital costs, greatly affecting the update of the product life cycle. Therefore, as long as there are no serious defects in the product, the promotion should not be stopped, and the seed user period, the new user acquisition period, the old user precipitation period, and the new and old user interaction period can all promote the brand optimization and conversion.

2. Clarify goals.

What kind of people are you targeting, what kind of **, **, and what are you most concerned about? What is an acceptable mode of transmission? and so on are to be paid attention to. Only by building on the real needs of the target group of the corporate brand can it resonate.

Third, the content is novel.

The dissemination of corporate content should be carried out in a way that makes users deeply fascinated and not disgusted. Product material construction, product name, product introduction, product logo, advertising slogan, product story, CEO culture, etc.

Fourth, product promotion.

Product promotion methods: samples, coupons, cash discounts, packaging, gifts, bonuses, free trials, product guarantees, joints, sales on-site displays and performances, etc.; TV commercial**, social**, outdoor**, salon meeting, live broadcast and other brand promotion; News portals, forums, Weibo, WeChat and other channels to disseminate and promote ......That is, to determine the product marketing theme, marketing ideas, publicity content, channel delivery, and data feedback. Through a variety of marketing and promotion means of differentiated operation, so that users have a sense of participation, give users appropriate incentives and guidance, form users' awareness of the brand, and establish user loyalty.

Fifth, product habits.

For most start-up companies, the simple and crude product advertising all over the country, the advertising cost is very expensive, through the limited advertising funds step by step publicity, subtly affect the potential target group and long-term target customers, and finally achieve brand matrix communication.

1. Cultivate seed user groups.

How to break through the zero market foundation in the process of product launch? At this point, we need to nurture some seed users, give some reasonable suggestions through their free trial, and then modify and refine the list.

2. Emphasize word-of-mouth publicity.

For the quality of the product, we must strictly control, every trial customer must take care of it carefully, in order to form a good reputation, and then carry out a large area of effective promotion.

3. Establish a product promotion team.

For the promotion of new products, we have to set up some groups to better maintain the use of customers, often interact with them on topics to continuously improve the functionality of the product.

What are the marketing and promotion methods of enterprise products?

4. Network event planning.

For newly launched products, we can also plan some related activities, engage some seeds and new customers, and then collect customer feedback in a timely manner and make quick adjustments.

5. Timely feedback and summary of customer problems.

Customer problems need timely technical feedback, and do a good job of summarizing related problems, so that customers can understand the product issues they are most concerned about, so as to better improve the product.

When promoting new products, enterprises should do a good job of publicity on the basis of ensuring product quality, so that customers can use the products and achieve the purpose of retaining people or publicity. Conversely, if the product is not ideal, there is no way to retain more customers, even if it is better advertised.

When the enterprise has a clear target group, it will be of great help to the future product promotion. The platforms, channels and domains that implement IT will play a great role in the brand** and bring unlimited traffic to the enterprise. According to the analysis of enterprise attributes and crowd positioning, the entire network formulates marketing plans for cost-effective, high-conversion and exclusive enterprises.