What exactly does a creative director do?

The director is responsible for: supervise the work of employees to meet the most basic requirements, take responsibility for the design recommendation instructions to meet the requirements, and strictly meet the standards for the product hangar!! The important thing is to be responsible.

It is necessary to have good abstract and divergent thinking skills, and have good communication and expression, organization and coordination skills.

Creativity comes second. Quality, Thought, Management. Attitude to work.

It's your own business.

Nothing else has to do with you.

You know what.

1. Review, evaluate, accept or reject the advertising strategy sheet on the business side.

2. Mention the banquet and read out the strategic direction that can be explored;

3. Select suitable creative talents for Liangxiang socks to work.

4. Create positive and constructive competition conditions and seek creative breakthroughs.

5. Make full use of various resources to add points and makeup to creative works.

6. Familiar with the special terms of customer respect and goods.

7. Maintain close cooperation with creative personnel.

8. Responsible for the recruitment, training, organization, challenge, motivation, reward or dismissal of creative personnel;

9. Maintain good cooperative relations with other important working partners.

In fact, there is no strict difference between the creative director and the design director, generally a large advertising agency (4A) level, called the creative director, responsible for the style of the entire product, positioning, etc., under his leadership, there are deputy directors and art directors. The Creative Department is responsible for the conception and execution of advertising ideas. The focal point is the Executive Creative Director (ECD), who is divided into groups depending on the staff, each led by one or two Creative Directors (CD) or Associate Creative Directors (ACD), one of whom is a copywriter and the other is an artist, but many people are both.

In addition to conceiving advertisements, he is also responsible for mentoring and training his subordinates.

In general, a small company, just in a small range such as graphic design, we call him a creative director, a design director can be, in fact, he is equivalent to an art director!

Responsibilities of the Creative Director.

1. Organize and implement the creative work and concept communication in the brand design planning of the project, and deeply understand the business creativity and design in the brand building needs.

2. Organize and supervise the completion of creative works, and ensure that the composition of art and text meets strategic and creative standards;

3. Organize and carry out creative performance proposals for customer projects;

4. Organize professional training for the creative team and implement professional training in daily work;

It depends on which aspect you prefer.,In fact, it's pretty good to be able to do these two positions.。。。

Design Director Responsibilities:

1. Develop product design strategies and plans.

1) Organize market research and analyze fashion design trends and fashion trends; (e.g. what fabrics will become mainstream; What version will become the mainstream version, etc.).

2) Communicate with the marketing department, sales department and customers to accurately grasp customer needs; (For example, the feedback provided by the marketing department is used as a reference, and take the initiative to communicate with the marketing department to understand as much as possible about the psychological dynamics of the guests, etc.).

3) According to the overall development strategy of the enterprise and brand, determine the annual product development goals, strategies and market plans. (e.g., product extension, according to the product extension route, take a competitive development plan).

2. External Contact:

1) Coordinate the internal and external relations of the department;

2) Participate in the organization of annual order fairs and design exhibition styles;

3) Responsible for negotiating with first-class merchants and processors, and signing order contracts and entrusted processing contracts for surface accessories.

3. Responsible for the internal management of the department

1) Assign new product design and development tasks and coordinate personnel relations;

2) Set up a product design team and draw up a talent echelon training plan; 3) Responsible for the construction of the staff team, as well as the training, assessment and customers of personnel.

Advertising agencies have a project executive director, which is a non-permanent position, usually created after a project has come out.

The permanent positions are the creative director and the executive creative director, the name seems to be the execution is relatively small, should be responsible for the implementation of specific ideas, but in fact, the general regular 4A company will have an executive creative director, the executive creative director is higher than the creative director, and the qualifications are deeper! To put it bluntly, the executive creative director is in charge of the creative director, and he is the boss of a group of creative directors! The executive creative director can be considered the CAO, or the highest creative (artistic) officer.

If a person is the executive creative director and the chief designer, then it must be CAO!

Chief designer, is a technical title, a bit like a xx engineer. Not an official position.

The creative director is responsible for the creative and execution of the case, while the executive creative director, is responsible for the grouping and review of the case.

Generally, a small advertising agency does not have an executive creative director, so the creative (artistic) director of a small company is the company's COO and may also be the company's chief designer.