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I believe that 10 years ago, the big guys may never have dreamed that after 10 years, we only need to move our fingers to be able to buy the things we like online, and it only takes two or three days, or even a day to get the goods in our hands. However, it should be noted that this is the case, which is limited to our country. The economy of many Western countries seems to be more developed than China's, but the development of e-commerce in these countries is indeed much inferior to China's e-commerce.
In China, for example, it may take less than half an hour for takeaway to be delivered to your home. However, in some European and American countries, ordering takeaway may require a long wait. Another example is the small matter of online shopping, in many European and American countries, online shopping is not a particularly difficult thing, but waiting for your goods is indeed a particularly long process.
Some people say that living in these countries, it takes at least 10 days or so to receive their goods after shopping online. The entire e-commerce market occupies less than 20% of the retail market share. From this perspective, it is not difficult to find that the development of e-commerce in these countries is still relatively slow.
Under the torrent of e-commerce, physical stores have closed down, and now I understand why Europe and the United States do not encourage e-commerce. This year, I believe the big guys have discovered that the business of physical stores is indeed getting worse and worse. There are many shops that are labeled as renting or transferring, or have closed their doors.
There are really not many brick-and-mortar stores that can continue to operate. Many of the stores that have opened are just gritting their teeth and persevering. It can be seen that the brick-and-mortar store has indeed suffered a fatal blow.
Under the impact of e-commerce, China's physical stores have formed a strong contrast with those in Western countries. Because the impact of e-commerce in European and American countries is not large, it does not threaten those physical stores, and the business of physical stores is still thriving in the streets and alleys. And in the consumption concept of these people, they still advocate going to physical stores in their leisure time.
When you buy something, you can not only see and touch it, but also see the quality of the item. They don't seem to be interested in online shopping at all.
In contrast, some people began to wonder why European and American countries failed to set off a storm in the matter of online shopping. Why didn't we vigorously support the development of e-commerce? And how can these physical stores in Europe and the United States do e-commerce.
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Encourage the active integration of physical stores and e-commerce to form a new format of instant retail.
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For physical stores, it is necessary to have a business license, and it is necessary to have a business license, and it is necessary to have a business license.
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Supporting brick-and-mortar stores.
The state has increased its assistance to physical stores.
1. Standardize the operation of e-commerce platforms.
Recently, the state has issued the "Several Policies on Promoting the Recovery of Difficult Industries in the Service Industry" and the "E-commerce Tax", aiming to impose strict restrictions on e-commerce and takeaway platforms and the real economy.
It can be balanced with the e-commerce platform and provides a relatively fair market environment for the development of physical stores.
2. Vigorously support physical businesses.
At present, the state vigorously supports the real economy, and the most direct way is to reduce the reserve requirement, the purpose of which is to effectively increase the long-term stable funds of banks to support physical stores**, so that major banks can provide more loan funds, so that consumers can improve their consumption levels, and major merchants have the ability to open stores, so as to form a virtuous circle and stimulate the growth of the real economy.
3. Rent and tax reduction.
The operation of physical stores has always been considered to be moving forward with a heavy load.
It is mainly production and operation.
In recent years, the state has eliminated many unnecessary fees and reduced rent taxes, which has reduced the burden on physical stores to a certain extent. From the perspective of national policies, create an increasingly superior external environment for the development of physical stores.
4. Use new technologies to activate new development.
The 14th Five-Year Plan and the Long-Range Objectives Through 2035 are outlined to make full use of massive data.
and enrich the advantages of application scenarios to promote digital technology.
Deep integration with the real economy to empower the transformation and upgrading of the real industry.
It will give birth to new industries, new business forms and new models, use digital technology to empower traditional industries to improve quality and efficiency, and stimulate new vitality of the real economy.
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Specific national policies vary from country to country, and here are some of the policies that may be implemented:
1.Tax Incentives: Some countries may offer tax incentives for brick-and-mortar stores, such as reducing taxes such as corporate income tax or value-added tax, to promote the development of brick-and-mortar stores.
2.Increased subsidies: Some countries may support the growth of brick-and-mortar stores through various forms of subsidies, such as rental subsidies or staff training subsidies.
3.Improve laws and regulations: Some countries may enact more comprehensive laws and regulations to protect the rights and interests of real stores and consumers, and improve the competitiveness of physical stores.
4.Promote consumption: Some countries may promote the sales of physical stores and increase consumers' desire to buy through various ways, such as organizing ** activities, optimizing the layout of business districts, etc.
5.Supporting emerging industries: Some countries may support the development of emerging industries, such as cultural and creative industries, technology industries, etc., to enhance the creativity and competitiveness of physical stores.
It should be noted that the survival and development of physical stores depends on market demand and operating capacity, and policies are only part of the factors. Therefore, brick-and-mortar stores also need to focus on improving product quality and customer experience to meet consumer needs and improve competitiveness.
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