Which department is the job of the company to price the product, and what factors should be consider

The operation department or marketing department takes the lead, and the R&D, manufacturing, marketing, finance and other departments participate in the cooperation, and the final pricing result is decided by the general manager. It is recommended that you go to a bookstore and buy a book to read, such as "Pricing the World" and so on.

For enterprises, it is necessary to take product pricing as a job, and clarify the pricing responsibility department, responsible person, decision-making mechanism and decision-making steps, which will make the pricing work more smoothly. Avoid patting your head, repeatedly adjusting, being indecisive, and communicating not in the same channel.

In order to avoid the above situation, you canCreation of the position of Pricing EngineerLet the pricing engineer prepare the relevant materials in each pricing process according to the scientific steps, which will be more conducive to the product pricing work. You can refer to the job responsibilities of the pricing engineer of some enterprises, and set up a special person or department to complete the following work according to the actual situation of the enterprise。Responsibilities of the pricefinder position:

1.Special purchased product inquiry, technical communication, technical coordination, **;

2.Self-made non-standard product nuclear price, technical confirmation, **;

3.Confirm with the office sales on the special requirements of the purchased products;

4.Confirm with the technical engineer on the special design of the self-made product;

5.Daily data collection, sorting and archiving;

6.Provide other relevant departments with relevant information and materials such as confirmation services for SDR products in the order;

7.Other matters assigned by the leader.

1. Production costs, expenses, and profits of enterprise products 2. Product demand and supply relationship 3. Product quality and characteristics 4. Product service 5. Unit of measurement, product packaging, etc. 6. Product life cycle, seasonality 7. Consumer groups, consumption habits, consumer psychology, purchasing power 8, national policies, local culture, folk customs 9, industry monopoly and competition. 10. Self-financial management, whether there are enough funds.

Extended Material: Principles of Enterprise Pricing.

Enterprise pricing refers to the commodities that are formulated by production and operation enterprises on their own or negotiated with their counterparties in accordance with the authority granted by the state**. Under the old economic system, enterprises, as appendages of administrative agencies, did not have autonomy in production, operation, pricing, etc., lacked due vitality, and had low economic efficiency. The operating mechanism of the new socialist economic system is a model of "combining the planned economy with market regulation," and in keeping with this economic model, enterprises are independent commodity producers or operators, practice independent accounting, assume responsibility for their own profits and losses, and should have corresponding pricing power in addition to the autonomy of production, operation, finance, personnel, and so on.

What are the pricing goals for businesses.

1. Pursue profit maximization; 2. Maintain or increase market share; 3. Achieve the expected investment rate; 4. Achieve sales growth rate; 5. Adapt to the best competition; 6. Keep it open; 7. Stabilize and maintain corporate image.

What are the pricing methods for businesses.

Cost-Oriented Pricing, Demand-Oriented Pricing, and Competition-Oriented Pricing. Cost-oriented pricing method: The cost of the product is used as the basic basis for pricing.

The calculation is simple, simple and easy to use, and can enable the business to achieve the expected profit. Disadvantages: Ignores market demand and competitive conditions, and lacks flexibility.

2) Target Profit Pricing Method: The method of formulating the product according to the total cost and expected profit at the break-even point and the estimated number of sales. It can bring the profits that the enterprise is pursuing.

1. Production costs, expenses and profits of enterprise products.

2. Product demand and supply relationship.

3. Product quality and characteristics.

4. Product service.

5. Unit of measurement, product packaging, etc.

6. Product life cycle and seasonality.

7. Consumer groups, consumption habits, consumer psychology, purchasing power 8, national policies, local culture, and folk customs.

9. Industry monopoly and competition.

Pricing methods are the specific methods that businesses take to achieve their pricing goals. Pricing methods can be summarized into three categories: cost-oriented, demand-oriented, and competition-oriented.

1. Cost-oriented pricing method:

The method of formulating the best based on the cost of marketing products is collectively known as the cost-oriented pricing method, which is the simplest and most widely used pricing method. Cost-oriented pricing methods are divided into total cost pricing method, marginal cost pricing method, and break-even pricing method. The total cost pricing method is divided into:

Cost-plus pricing method, target profit pricing method. The cost-plus pricing method is to set the selling price based on the unit cost of the product plus a certain percentage of the gross profit.

2. Demand-oriented pricing method:

Demand-oriented pricing refers to a pricing method that determines ** according to the market demand situation and the difference in consumers' perception of the product. Demand-oriented pricing methods are divided into: understanding value pricing method, demand difference pricing method, and reverse pricing method.

3. Competition-oriented pricing method:

The competition-oriented pricing method is a pricing method in which an enterprise determines the commodity by studying the production conditions, service conditions, and level of competitors according to its own competitive strength, referring to the cost and supply and demand situation, and taking the similar products of competitors in the market as the reference system for the company's product pricing. Competition-oriented pricing mainly includes the market-to-market pricing method, the product differential pricing method and the sealed bidding pricing method.

Extended Materials. Pricing strategy: Discounted pricing.

Discount pricing strategy refers to the use of various discounts and concessions to attract dealers and consumers, prompting them to actively promote or buy the company's goods, so as to achieve the purpose of expanding sales and increasing market share.

1. Cash discounts.

This is to speed up the capital turnover, to prevent the occurrence of bad debts, the enterprise to give a certain percentage of preferential treatment to the buyer who pays in cash, in advance or in quick payment.

2. Quantity discount.

The number discount refers to the fact that when the purchaser buys a certain amount or amount, the enterprise gives a certain discount, which is divided into two types: progressive discount and non-progressive discount.

Non-progressive quantity discount means that in each purchase, when the purchase volume reaches a certain standard, the discount is given, and the larger the purchase amount, the greater the discount.

Progressive quantity discount means that within a certain period of time, the customer's cumulative purchase volume (or purchase amount) reaches a certain standard, and the discount is given. Again, the greater the quantity or amount, the greater the discount. The length of the discount period can be set according to the company's situation, such as a week, a month, a quarter or a year.

3. Seasonal discounts.

Enterprises that produce seasonal products will give discounts to buyers who purchase during the off-season, and encourage middlemen and users to purchase early.

There is a back to you bai want to know zhi dao dao! Answer.

Factors to consider in business pricing:

1. Production costs, expenses and profits of enterprise products.

2. Product demand and supply relationship.

3. Product quality and characteristics.

4. Product service.

5. Unit of measurement, product packaging, etc.

6. Product life cycle and seasonality.

7. Consumer groups, consumption habits, consumption psychology, and purchasing power.

8. National policies, local culture, and folk customs.

9. Industry monopoly and competition.

Factors to consider in business pricing:

1. The production cost, expense and profit of the company's products are large.

2. Product demand and supply relationship.

3. Product quality and characteristics.

4. Product service.

5. Unit of measurement, product packaging, etc.

6. The life cycle of the product, seasonality.

7. Consumer groups, consumption habits, consumer psychology, and the ability to buy big sails.

8. National policies, local culture, and folk customs.

9. Industry monopoly and competition.