Nine out of ten bubble tea shops are losing, what is the reason for this?

The reason for this is that there are too many bubble tea shops now, and the competitiveness is very large, and people nowadays pay more attention to health, so they don't drink milk tea often.

Because in marketing, there will be a lot of routines, and at the same time, some penalties will be caused, and the results of the penalties are more serious, so there will be serious losses.

Because of the location problem, the cost of bubble tea shops is actually not particularly low, because they need to buy franchise fees.

Hello dear, I'm glad to answer for you, opportunities and threats in bubble tea shops: 1The consumer base of bubble tea shops is increasing, and the demand for delicate flavors of milk tea is also increasing.

2.Bubble tea shops can use social** and online channels to expand their market and increase brand awareness. 3.

Bubble tea shops are highly competitive, with many homogeneous products on the market, as well as many lower competitors. 2.Food safety issues may affect consumer confidence in bubble tea shops, which in turn may affect the sales of bubble tea shops.

3.If the bubble tea shop does not have adequate quality control, it may lead to consumer dissatisfaction with the product, which can affect sales. I hope this service can help you, thank you for your consultation, and I wish you all the best!

Only one out of ten milk teas is profitable? There are hundreds of thousands of bubble tea shops, and it is a luxury to not lose money

The annual consumer population of milk tea is about 100 million, and the retail market of milk tea is close to one trillion, which makes milk tea a hot business.

Many industry insiders say that it is conservatively estimated that the total number of bubble tea shops in the country may exceed 400,000.

Unexpectedly, with the continuous development of the industry and the high efficiency and gross profit margin of a single store, many milk tea entrepreneurs have found that profitability has become a particularly difficult problem.

So much so that not losing money may be a luxury.

It may be an exaggeration to make only one out of ten milk teas, but there are indeed very few bubble tea shops that really make money. In the milk tea industry, a large number of small and medium-sized milk tea shops lack innovation and operation and management capabilities, even if they steal some well-known brands of filial piety, they still can't attract customer traffic.

Some even said that the competition in the milk tea industry is too fierce, and many stores do not have their own operation systems, and many are losing money.

Among the few profitable stores, Heytea, a little bit of these brands are among them, and the degree of consumer love has reached the top of the pyramid.

In 2018, among the most searched keywords on Meituan Dianping, Heytea and Yidian ranked in the top five. But Heytea's positioning of the brand is"The rejuvenation of tea", is not a simple milk tea brand.

From a little official point of view, the franchise fee and profit reference table is classified according to the provincial capital municipality, prefecture-level city, and county-level city, and the single store can reach an annual net profit of 10,000 yuan, 10,000 yuan, and 10,000 yuan respectively, and the gross profit margin is 75.

The manager of a little bit of a franchise store in Hangzhou said that the net profit of 10,000 yuan was reached in a very ideal state, and the cost of opening a store was not calculated. The first item is the franchise fee, followed by the store decoration and the purchase of milk tea making equipment, which are all hard-core expenditures that must be prepared in the early stage.

The store manager said that the cost of joining the store is 500,000, including franchise fees, deposits, brand authorization, equipment, decoration, raw materials and technical training.

According to the information on the official website, it takes 10,000, 10,000 and 10,000 to join a little bit in the three levels of cities. And there is no calculation of franchise fees, deposits, brand authorization, technical training and other costs.

Also as an Internet celebrity product, Heytea, which only does direct sales and large stores, and a little bit of direct sales and franchise dual-channel expansion and then small stores, the operation ideas of the two are completely different. In terms of brand positioning, Heytea also said that it is a young tea brand, not a milk tea brand.

But in terms of maintaining their core competitiveness, the two have something in common.

Under the condition of ensuring the iteration of their own products, the brand and products continue to precipitate, and then improve the service, forming a strong ** chain that is updated at any time, and ensuring the replication power of different places, which cannot be stolen. Milk tea entrepreneurship is a difficult thing, and entrepreneurs need long-term investment to see the results of their operations.

Summary. How much is the profit of a bubble tea shop, specific to each region, each store is different, it is difficult to calculate the accurate value uniformly, we can calculate the profit of a bubble tea shop according to the ideal state:

How much is the profit of a milk tea shop, specific to each sales loss area, each loss of the sedan car store is different, it is difficult to calculate the accurate value uniformly, we can calculate the profit of a milk tea shop according to the ideal state:

1. Calculation of monthly sales of milk tea shops Assuming that the unit price of the milk tea shop drink Pitan is generally 7 15 yuan, Jinhong can sell about 150 cups a day in the milk tea shop under normal circumstances, and the unit price of each cup is calculated at 10 yuan, and the sales volume of - day is 1500 yuan, and the monthly sales = 1500x30 = 45000t

2. Calculation of the monthly gross profit of the milk tea shop - the profit of the cup of milk tea is about 70%, plus the monthly split section of the milk tea shop, the monthly gross profit is about 55%. The monthly gross profit of the bubble tea shop is 2 sales x gross profit margin = 45000 x 55% = 247507

3. The calculation of the monthly cost of the milk tea shop assumes that the monthly rent of the milk tea shop is about 4,000 yuan, and the monthly water and electricity miscellaneous expenses of the milk tea shop are about 1,000 yuan. The use of the equipment will be worn out every month, and the maintenance fee is about 100 yuan. Ahong hired a clerk for 3,000 yuan a month, and two people for 6,000 yuan.

4. The monthly net profit of the milk tea shop is calculated as the monthly profit of the milk tea shop = gross profit - monthly investment = 24750-11100 = 136505After calculation, we came to the conclusion that the monthly profit of a bubble tea shop can reach 10,000 yuan, which is definitely not higher than the monthly salary of many office workers!

Extended information: Precautions: To open a bubble tea shop, the store location must be good, - a good location, no matter from the number of customers and the unit price of customers will get a good increase.

Do activities, push ** quickly someone accepts. The taste of the product should be good and the appearance should be high. The taste of milk tea is the lifeline of milk tea, and if the Song Moguo milk tea shop can't even guarantee the taste, then no matter how good the publicity is, it is useless.

The food chain cannot be broken. The business chain of tea is simple, the cost is not high, the formula is simple, the raw materials are easy to obtain, and the barriers are very low. If you want to make a bubble tea shop bigger and stronger, you must have a specific **merchant to provide high-quality raw materials**.

The development of new products never stops. People like the new and hate the 1st day, and there must be delicious new products launched regularly.