Heytea calls on the industry to use real milk, what kind of milk is used in most of the milk tea now

Most of today's milk tea is made with non-dairy creamer.

Milk powder or creamer.

done. I believe that everyone likes to drink milk tea very much in daily life, and drinking milk tea will indeed make people have a very happy feeling, because milk tea is sweet and will make people have an inexplicable sense of happiness, so many girls are very fond of shopping with friends, or when dating couples, they have a cup of milk tea. A cup of hot milk tea in winter will make people feel very warm, and a cup of milk tea in summer will be very relieving of the heat and very cool.

Although the name milk tea sounds very healthy, in fact, if you want to make a delicious cup of milk tea, you need to add a lot of things, so the milk tea sold on the street is actually not healthy. Because most of the milk tea sold in bubble tea shops does not use real milk, in order to make the taste of milk tea better, creamer, milk powder or non-dairy creamer are generally used. Because the milk tea that comes out of this way tastes better, and the cost is very low.

However, these materials are not as healthy as the real ones, but because the storage time of real milk is not very long, and the cost will be relatively expensive, there are few bubble tea shops that use real milk to make milk tea. <>

Therefore, drinking too much milk tea is very bad for the body, not only can it easily lead to obesity, but it is also easy to have high blood pressure.

Diabetes and other diseases. So I think Hey Tea.

It is also a very good idea to call for the use of real milk in the industry, so that everyone will not feel so guilty when drinking milk tea. Because real milk can not only supplement calcium, but also the calories will be much lower, and it will not be so harmful to the body. But if you use real milk, the cost of milk tea will be, so there will definitely be a certain trend.

But compared with the current milk tea, everyone is still more willing to drink those milk teas made with real milk and fresh milk. However, in addition to not using fresh milk, there are also a lot of sugars and additives in milk tea, so if you feel that the milk tea sold outside is unhealthy, you can try to make milk tea at home.

Most of them are non-dairy creamer, the biggest feature is that it is cheap, I think this should be left to the customer to choose, after all, the crowd is different, and not everyone wants to drink milk tea made from real milk.

Nowadays, milk tea is basically made with non-dairy creamer as milk, but milk powder and milk are also used, and such milk tea is expensive.

Heytea uses real milk.

Hey Tea calls on the industry to use Zhen milk is a marketing tool, although its own stores use real milk when making milk tea, but it belongs to the high-end products in the milk tea industry, the ** of milk tea is much higher than other similar products, the ** of each cup of milk tea is about 20 yuan. In addition, the chain stores that join Heytea cannot fully follow the requirements of the head office, and the quality of milk tea cannot be guaranteed. However, after Heytea issued an initiative, consumers have not found milk tea made with creamer in Heytea stores.

Heytea has always been a big brand in milk tea, it is a high-end product, but it has strict requirements for product raw materials, when issuing this initiative, it also combined with its own comprehensive use of Zhen Milk and refuses to use creamer Enterprise management model, advocating that similar enterprises have Zhen Milk to make milk tea. At the same time, he also released the Heytea Quality Zhen Milk Standard, from which it can be seen that Heytea has always been from the source of Zhen Grandma, product processing, warehousing, transportation and stores and other links to control product quality.

Heytea told the news ** that the milk used in all products, including milk tea, is true, absolutely does not contain creamer, and at the same time heats, singing to all milk tea stores and enterprises can use Zhen milk, which is good news for consumers, which can make people drink high-quality milk tea, and also allow consumers to enjoy more nutritious and healthy milk tea products, but the launch of this business has undoubtedly improved the grade of milk tea a lot.

But many people think that this initiative issued by tea washing is suspected of hype, and it is a marketing method, because in the current milk tea industry, more than the use of non-dairy creamer or creamer, for these food raw materials when testing no harmful substances to the human body, although their calorie and sugar content is relatively high, but moderate intake will not affect human health, so they are also relatively healthy to make milk tea, and the production cost is slightly lower, most consumers can accept. There are also some consumers who believe that the reason why Heytea stood up and called on peers to use Zhen Milk is to brush up on goodwill and make themselves stand at the top of the industry.

Heytea has always used real milk, and it is precisely because of this situation that their products of the same type are a little higher than other brands of milk tea. However, the high price of the first means that their products are not competitive in the same place, and the reason why many people will buy Hey Tea is mainly a brand call. In addition, there are more and more milk tea brands on the market, and the competitive pressure faced by Heytea is also increasing.

Why does HeyTea do this? I think the reason why Heytea calls on everyone to use it is really very simple, first of all, at the beginning, everyone used the substitute non-dairy creamer.

Although its taste is no different from that of real milk, it has some risks to our health because it has more calories and other additives, and this is also a very controversial point in the milk tea industry. <>

Second, if you use the real one, will it lead to **? First of all, in the category of milk tea, the cost of materials only accounts for a very low proportion. In the vast majority of bubble tea shops, the cost of materials accounts for less than 10%, and the main cost is the rent of the house, labor and equipment.

Moreover, the profit of milk tea is very high, and if it is not, there is no way, because if it is not, there is no way to pay high rent and labor costs.

The vast majority of bubble tea shops are opened in places with a very large number of people, so the rent here is also very expensive. Therefore, I think that if you use real milk, it may lead to an increase in the cost of materials, which will affect **.

Third, this could be disruptive for the industry as a whole. Mainly because in many people's impressions, milk tea itself is synonymous with unhealth. But at that time, people didn't think that the milk tea we drank had nothing to do with milk.

As one of the high-end brands, if Heytea can insist on using real milk in the future, it will indeed make earth-shaking changes in the entire industry, and I hope they can stick to it.

Judging from the composition of the raw materials of milk tea, this is not a really healthy drink, many milk teas are added with creamer or non-dairy creamer, although the taste is similar to fresh milk, but drinking too much is not good for the body. Clause.

1. Heytea let everyone who sees this content know that Heytea has always used real milk and is a company that insists on quality. This is a very positive wave of marketing. That's the benefit of launching an industry initiative and a great opportunity to advertise yourself.

Secondly, the company does not use real milk, but creamer or non-dairy creamer. Heytea's initiative is also implying that some companies don't use real milk, assuming that everyone uses real milk, then Heytea has no reason to launch an initiative. Due to the existence of commercial rules, Heytea has no way to directly name which brands do not use real milk, otherwise it will be suspected of unfair competition.

This initiative also leaves room for imagination for consumers who like to drink milk tea, and consumers do not have the ability to discriminate, if they want to drink healthier milk tea, then it is very likely to choose Hey Tea.

Clause. Third, forcing the cost of peers to rise. Some milk tea brands don't use real milk, why use creamer or non-dairy creamer?

The answer is lower costs and more profit margins. If real milk is used in milk tea, real milk is not only higher in terms of shelf life, but also shorter in terms of shelf life, which will lead to the inability of many milk teas to cover the cost. Therefore, many peers will not respond to this initiative of Heytea.

The milk used by Heytea now is real milk, so it is very expensive to sell, and he uses real milk, so he will appeal to the industry.

I think Heytea should use real milk, because Heytea is a relatively well-known brand, if he didn't use real milk to make milk tea, and played this gimmick, which has a very serious impact on the long-term operation of Heytea, and they can't afford to deceive consumers involved in illegal and criminal acts.

This brand uses real milk, this brand, this practice is very good, and it is also very worthy of reference.

This practice of Heytea will intensify the competition in the milk tea industry.

Heytea calls on the entire industry to use Zhen Milk, which is good news for consumers, making it convenient for people to drink healthier milk tea, but HeyTea calls on the entire industry to use real milk, but it will have an impact on the entire industry, which will lead to the price increase of milk tea, and will also intensify the competition of the entire industry, which will make some small companies and small milk tea shops close down in the competition. This practice of Heytea will also label milk tea as a high-end consumption, becoming a luxury drink in life, so that more people will forget about it.

People who pay attention to the milk tea market know that most of the milk tea on the market is made of milk tea essence, that is, non-dairy creamer, as the main raw material, and no real pure milk is added. This is also the main reason why milk tea can be sold at a low price in the market, but Heytea calls on the entire industry to use Zhen Milk, he believes that the use of creamer to prepare milk tea is not good for human health, easy to affect human health and will also damage human reproductive function. Therefore, he suggested canceling the non-dairy creamer and using real milk to make milk tea, and pursuing the health of milk tea.

This appeal of Heytea is conducive to the improvement of the quality of milk tea, and can meet the needs of high-end consumers, but the addition of fresh milk or other real dairy products, the pursuit of milk tea health, will make the cost of milk tea greatly increase, so that milk tea in the market, ** will also rise sharply. If you want to drink milk tea for a few yuan in the future, it is impossible to buy your favorite milk tea for more than ten yuan, and you need to spend more than 20 yuan or even more to buy a cup of milk tea.

Although non-dairy creamer is a kind of food additive, he also has hydrogenated vegetable oil and glucose syrup, as well as whey powder, as well as milk powder and spices, food flavors, etc., it has a rich milk egg, the cost of milk tea prepared with it is relatively low, the instant solubility is good, he can also meet the market demand for milk tea, but drinking such milk tea for a long time will have certain safety hazards, will endanger human health, but not excessive intake has little impact on physical health. Many people think that Heytea's practice is suspected of hype, and it may be a publicity act to establish a brand image, and they don't want to mind too much, and there are more consumers who think that it is a good thing to use real milk for milk tea, but the price increase is unacceptable.

I think this has a great impact on the transformation and upgrading of the industry to improve the competitiveness of other products, because now consumers are very concerned about their health and health, choose some real milk tea, can help us better protect the health of the body, this practice of Hey Tea makes other milk tea shops want to be competitive, but also must use real milk, which is very helpful for the optimization of the entire milk tea industry.

It will have a very big impact on the industry, can promote the development of the industry, and can also have certain standards, and can make more people pay attention to this issue, and can also protect the rights and interests of consumers.

Heytea calls on the industry to use real milk, what impact will this have on the industry? This should be the involution of the industry, of course, it is our consumers who benefit.

New cold drink mode! I changed the traditional tea drink with creamer and flavor! Use the best raw materials and the best fruits!

As a base! Plus a standardized production process! This guarantees the prominence of the taste and the unity of the taste!

This is the first step to becoming a chain!

Second: in terms of site selection, it is often in a very prosperous business district! Choose a location with a high population density and outstanding spending power!

Third: The early hype queue in planning and marketing is very powerful! to catch people's eyes!

Make people curious and come to the queue! The Chinese have a habit! It's just that there are so many people there!

Just run to the **! This is another step in our catering to make money! Only when you are popular can you be rich!

Let's find a way to build up popularity in the early stage! Later, I am thinking about how to attract gold! Often many people want to make a lot of money as soon as they open their business!

I don't want to do any activities as a gimmick! Or reluctant to pay for popularity! Or maybe the content of the event is not the right one!

In the end, it can only fall into the opening explosion in the first month! The state of losing money in the third month!

The third point: we do a good job in the opening planning and marketing before the catering! At the same time, management must keep up!

My understanding is that the early catering relies on marketing planning! Fitment! Taste!

Catch the eyes of your guests! The later stage must rely on management! Management encompasses a lot!

What a taste! Service! Hygienic!

Standardization! Profit! Wait a minute!

The most important thing is that there are two words (execution). Can often all managers! There are very few who can do this!

There's freshness ahead! Later, I got into a mess with the staff!

Leadership is not like leadership! Employees don't look like employees! The last thing about what instructions and standardization is an empty word!

So! Management is easy to say! It's hard to keep doing it!

I think so! A manager doesn't care if it's right or wrong! Just implement every plan of the leader!

I think this shop! Half the chance of success! If nothing can be implemented!

Those few books have zero chance!