Why are tea shops starting to move out of shopping malls and more and more street shops?

1. The dividends of shopping malls have declined.

A few years ago, the new tea drink liked to enter the shopping mall and won the first-class position in the first-class business district, and when a store opened, the brand influence was established - occupying the market highland, and people in the city would pay attention. But when this trend became popular, the advantage began to wane.

In the early days, some catering brands relied on the development of shopping malls to grow, and the rent was not expensive at that time, and the traffic began to enter the shopping malls from the street, and now the competition in shopping malls is very fierce, and the homogenization is also very serious.

The framework of some first- and second-tier cities in China is constantly expanding, some community malls are rising, and large-scale community living facilities are very complete, which makes the consumption scene of beverage layout have a new location selection method.

2. The proportion of takeaway has increased.

With the emphasis on operation, the proportion of takeaway in tea shops is increasing. From a takeaway perspective alone, takeaway focuses on customer satisfaction and satisfaction with riders. If the takeaway in the mall is too far away from the pick-up point, it is also inconvenient for the rider.

These are the advantages of the development of street stores and community stores.

3. Less restricted operation and more flexible.

Shopping malls are generally open from 10 a.m. to 9:30 p.m., and the hours of operation are limited. On the street, not only is the business hours easier to control with the purchase time, but more importantly, it is relatively more controllable in decoration, maintenance and operation.

4. The profit structure is different.

The rent of shopping malls is generally based on rent plus deduction points, while the rent of street shops is mostly private landlords, and the rent is relatively fixed. If the business is good, the profits of the street shops will be higher, because after a certain inflection point, the marginal profits will be larger. The shopping mall is a semi-variable cost, and after turning over the break-even point, the marginal profit will not be so high.

The rent in the shopping mall is more expensive, and now the popularity of the merchants is getting worse and worse, and now the physical stores are relatively depressed, and the tea drink is to be big, so now the tea shops are going to the street shop, and the amount of the street is much more than the shopping mall, and it is wise to change the way of thinking in order to survive.

Some of the tea shops on the street have little business, but they never go out of business, because some of the tea shop owners sell their tea to some big companies when they run the tea shop. Behind the scenes, they will also sell to others through personal connections, although seeing that there is no business in the tea shop, it does not mean that the tea shop owner has not put in any effort behind the scenes. Any boss will have his own business when he runs a business, and most tea shop owners will grow tea when they operate tea, because with the planting of tea gardens, they can bring more economic benefits to Oak Pure themselves.

Many people are also very curious, you can see a variety of tea leaves on the street, and there are many types of tea in the store. Tea in every region is very famous, and most of the people who drink tea are mainly leisure-oriented, and there will indeed be many people who like to drink tea in life. Tea can not only be used as a thing for your own hospitality, but also as a gift, because the ** of tea is also very high.

Like some precious tea, each catty costs up to thousands of yuan, and some people will use the tea as a careful packaging, so that the gift will be more face-saving. <>

Some tea shop owners think that it is easy to close down when running a tea shop, so when choosing a store, they will try to choose a relatively remote store. The cost of renting such a store will be much cheaper than in a prosperous area, and it will take a certain amount of time to run a tea shop. When some people are looking for a tea shop, Liang Xiaocheng likes to go to a place he is familiar with, although there are some places that are inconspicuous, it does not mean that consumers will not pay attention to the tea shengzhen store.

There are many tea shop owners in rural areas, and in order to earn more money, they have to choose to contract large tea plantations in rural areas. Every spring, when the tea harvest is in full bloom, many people are hired to pick tea, and they also collect tea collected by others. Take it back at a low price, and then go through a variety of production processes of roasted tea leaves, so that you can drink a cup of tea with a sweeter aftertaste.

This is mainly due to the fact that the cost and income of tea are relatively high, although they have almost no business, but they are often some relatively large single quiet, maybe a large order can bring them a high benefit of lead slag, to maintain their interests for a month.

These tea shops are run by people with economic strength, usually not Liang Lijing has no business, but you don't have Yuan Meng to see, the tea shop is more violent, and Oak Shen will not open at one time, and it will be open for half a year.

Tea is highly profitable.

One is opaque. The ** of tea is actually always a mystery, a bit like the ** of jade, there is a way to ** priceless jade, in fact, this sentence is used to describe tea, it is also possible.

Take ordinary Pu'er tea as an example, cheap Pu'er tea can buy a cake for dozens of dollars, but expensive Pu'er tea, a cake sells for hundreds of thousands, it is very normal, but few people can tell the doorway, whether it is good or bad, only those so-called tea masters can say clearly, so this ** is opaque to ordinary people, **opaque, even if it is sold high, no one knows, so the profit is high.

Second, the cost is low but high. In fact, the production cost of tea is still relatively low, because the output is large these years, but it is still the same as in previous years, so that the output has increased, but there is an upward trend, so the profit is more and more.

The third is to make packaging money. Few people go back to buy tea to buy loose tea, most people buy tea or for gifts, even if it is for their own drinking, they will also buy old eggplant Those who have a bag to take the inspection, which gave birth to the tea packaging industry.

First of all, due to the high profit of the tea shop, basically people go to the tea shop to buy a pound of tea is enough for tea, and the boss eats for a long time. The profit of tea is about twenty or thirty percent. China is a big tea country in the world, and the annual output of tea is very large, probably more than 200 billion tons.

Such large yields require special groups to digest. <>

The business model of tea is divided into two types, the first is to store tea through a huge warehouse, and there are larger tea purchasing enterprises, or merchants with a larger demand for sales. The second is small profits but quick turnover, people come and go to buy regular customers, and the tea shops we have seen so far are all because he has adopted the previous distribution model. The tea they sell is of high quality, or in other words, it has been processed with special technology, and their profits are much higher than that of ordinary teaOnly a specific group of people will buy this kind of tea, and ordinary people have no demand for this kind of tea at all.

Once very popular small pots of tea, master handmade tea, this kind of tea is facing young people, are used in some young groups of propaganda methods will be used to publicize. The people who really like to drink tea will not buy this kind of tea. They often regard tea as a kind of gift-giving, or the transmission of feelings between relatives and friends, so the tea they need is of a certain quality.

And the purchase of tea cannot be purchased from online channels, it is necessary to go offline, and then taste the taste of tea in person, and then you can confirm the purchase, so the tea industry, his competitiveness is not so big, it is all offline to compete, people can only buy offline, of course, there is the pursuit of tea quality, such people will do this. Tea is divided into many grades, and people who really pursue the quality of tea will spend a lot of money to buy tea, and they are also the reason why these tea industries can always stand.

Because there are regular customers. Many people like to chat and talk about business in the tea room, listen to the ** tea tasting, come to relax, and will also buy some tea here.

Because the tea shops here have their own old customers, they don't make money by buying a little retail tea from new customers.

Mainly because these tea shops are the same as antique shops, they are not open for three years, and they are open for three years.

Because the profit of tea is very high, as long as there are a group of loyal customers, there is no worry about no profit, of course, some tea shops will also sell online, so even if the store is relatively deserted, the tea shop will not go out of business.

Tea is a relatively expensive item, not to say to buy it, and there are many types of tea, generally love tea connoisseurs to go to the store to choose tea, good varieties to buy a lot of money, so it will not go out of business.

1. The tea shop is a circle business. Unlike other consumer goods, the sales of tea are mainly driven by old customers. As long as these customers identify this tea shop, they will come directly to buy it in the future, and their loyalty is very high.

The connections accumulated by the owner over the years are the foundation of the tea shop's survival. 2. The products of the tea shop are mainly sold as gifts, so the unit price is very high and the profit is not cheap. 3. Many tea shops seem to be inconspicuous, with small stores and not many customers, but they may be the total number of brands in the region.

Tea shops earn a lot of money by wholesale to tea companies, distributors, supermarkets, shopping malls, etc.

First of all, there is a saying that "three years do not open, open for three years", some tea prices are expensive, even tens of thousands of taels, so the profit is also very considerable, so to receive a few such big customers, it is enough for a year's rent. Secondly, as long as you are a loyal customer of the tea shop, you generally have a fixed amount of tea, so you can provide door-to-door service, so you think that the business of the tea shop in the shopping mall is not good, but it can't go out of business.

They will not go out of business because in addition to selling tea in the store, there will be other ways to sell it, and they will open ** or have other partners.

Why does the tea shop have almost no customers, but it does not go out of business? After reading it, I realized that it was greasy!

Hello, I am glad to answer for you, the reason why the tea shop chooses the final consumer 1, the choice of the sales method of the final consumer can understand their real needs, in order to establish their own sales channels. 2. Selling products directly to customers can compress all the costs of intermediate links, which can make profits to consumers and increase the profits of enterprises. 3. Reducing the cost of enterprises can also enhance the competitiveness of enterprises in the market.

4. The occurrence of triangular debts can be avoided with the collapse of the Ming Dynasty.

Thanks for inviting the Whig to answer!

The development of all industries is driven by profits.

Let's first analyze this problem from the input cost of a single store.

1.Catering stores generally need to provide seats, so the area of the store is higher than that of the bubble tea shop, so the rent of the store is also high.

2.The kitchen equipment and seats and benches involved in catering stores add up to a larger investment than that of bubble tea shops, which is the second thing.

3.The current gross profit level of catering stores is generally about 60% (snacks), while the gross profit level of bubble tea shops is at least 75% or more, so in terms of profit level, bubble tea shops have more advantages.

4.The fourth point is that catering stores need more people to produce products and supporting services, while bubble tea shops have much less manpower costs or less than catering stores. At present, the biggest cost of the service industry is the labor cost, and if the labor cost is greatly reduced, the profit will be considerable.

5.Generally speaking, the milk tea shop has a single technical threshold, which is relatively simple, and can be directly processed and sold by using ingredients, with few and simple production links. Catering stores involve the production of a variety of dishes, relatively speaking, there is a certain technical threshold, and there are many processes from production to sales.

Therefore, the overall operation of catering stores is more complicated than that of bubble tea shops.

6.Bubble tea shops are light on investment, conducive to replication, and easy to quickly form a scale effect! In terms of speed, it is better than that of catering outlets.

The above is why Wang Noisy Milk Tea Shop is opening more and more than catering stores. In fact, in the final analysis, the input-output ratio of bubble tea shops is higher than that of catering stores, and the so-called unprofitable is the best explanation!

In fact, the main reason is that people who like to drink tea are relatively stable, and the consumer group is relatively fixed. The main source of customers of these tea shops are old customers, and sometimes old customers will introduce some new customers to buy, and these tea shops rarely rely on individual customers.

Tea is highly profitable. In fact, the raw materials needed to make tea are very cheap, but after these tea leaves are finely packaged, ** has increased several times, people only need to consume once in the tea shop, the tea shop may be able to knock off the day's expenses, so even if the tea shop has a single business a day, they will not have the problem of losing money.

Many teas are positioned relatively high, which is a good gift for gifts. When giving gifts to customers or relatives and friends, you don't know what to give, tea is a very good choice. And now many tea shops not only rely on offline sales, but also online sales.