What is Advertising??? What is Advertising?

It's to learn how to advertise, and then you can do advertising planning and production.

Advertising is a journalism and communication major that recruits liberal arts students.

Advertising design is an art design major that recruits art students.

Majored in Advertising.

Business Training Objectives:

Business training objectives: This major cultivates senior professionals in advertising who have advertising theories and skills, broad cultural and scientific knowledge, and can be engaged in advertising management, advertising planning, creativity and design production, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions.

Business training requirements: Students in this major mainly learn the basic principles of Marxism, the basic theories and basic knowledge of advertising, receive basic training in advertising planning, marketing and implementation ability, and master the basic knowledge and skills of advertising implementation and management.

Graduates are expected to acquire knowledge and competencies in the following areas:

1. Master the basic theories and basic knowledge of advertising;

2. Have the basic ability of planning, creativity, production and release of modern advertising, as well as the basic knowledge of market research and marketing, and the basic ability of market analysis and data processing;

3. Familiar with the policies and regulations related to advertising;

4. Basic knowledge and activity ability of public relations;

5. Understand the current situation and development trend of China's advertising industry, and understand the development trends of foreign advertising industry.

Main disciplines: Journalism and Communication.

Main courses: Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, History of Advertising, Advertising Copywriting, Advertising Management and Management, Advertising Research, Advertising Photography and Photography, Applied Art and Advertising Design, Computer Design, etc.

The main practical teaching links: including junior internship, graduation internship, etc., generally arranged for 30 weeks.

Duration: 4 years.

Degree awarded: Bachelor of Arts.

Related majors: Journalism, Radio and Television Journalism, Advertising, Publishing, Communication, **Creativity, Radio and Television Directing, International Cultural Exchange.

Summary. Hello, advertising is an independent discipline, it is the study of the history, theory, strategy, production and management of advertising activities.

What is Advertising???

Hello, advertising is an independent discipline, it is the study of the history, theory, strategy, production and management of advertising activities.

At first, knowledge of advertising was sporadic and fragmented in some chapters of journalism and economics. Advertising knowledge is one of the components of these disciplines.

The Department of Advertising aims to cultivate senior professionals in advertising who have the theory and skills of advertising, a broad knowledge of culture and science, and can carry out advertising planning, creativity and design production, marketing planning, and market research and analysis in news media advertising departments, advertising companies and other enterprises.

Advertising students mainly learn the basic theories and basic knowledge of advertising, and master the basic knowledge and skills of advertising implementation and management.

Advertising is a major that has high requirements for literature subjects, and this major is suitable for students who are interested in advertising research.

Advertising should master the basic theories of advertising, and the basic knowledge should have the basic skills of modern advertising planning and creativity, production and release, and be familiar with the policies and regulations related to advertising.

Hello, this is a little bit of information I can provide, I hope it will be helpful to you. If you have any other questions, please feel free to write to us and wish you a happy life!

Summary. Hello, advertising mainly studies the history, theory, strategy, production and management of advertising activities, and other basic theories and knowledge, involving advertising, communication, art, marketing and other disciplines, receiving the basic skills training of modern advertising planning, design and production, and carrying out creative planning, design and production and marketing management of advertising. For example:

Hello, advertising mainly studies the history, theory, strategy, production and management of advertising activities, and other basic theories and knowledge, involving advertising, communication, art, marketing and other disciplines, receiving the basic skills training of modern advertising planning, design and production, and carrying out creative planning, design and production and marketing management of advertising. For example: the design of advertising banners, the planning, shooting and production of advertising videos, and the placement of advertisements on social platforms such as WeChat and Weibo.

The courses offered are Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, History of Advertising, Advertising Copywriting, Advertising Management and Management, Advertising Research, Advertising Photography and Photography, Applied Art and Advertising Design, Computer Design, and Advertising Effect Research Methods. Market Research and Analysis, Public Relations, Chinese and Foreign Advertising Regulations and Advertising Professional Ethics, etc.

OK Okay, I wish you the title of the gold list.

If you feel good about me, please help me like it after the consultation is over, thank you.

Advertising is an independent discipline that studies the history, theory, strategy, production and management of advertising campaigns. At first, the knowledge of advertising was only sporadically found in some chapters of journalism and economics, and it was very unsystematic.

Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc.

1. Employment direction:

After graduation, students majoring in advertising can be engaged in advertising management, advertising planning, creative and design production, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions.

Such as graphic design, graphic designer, copywriting planning, art, sales representative, sales manager, ** artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.

School of Literature and Journalism, Chongqing Technology and Business University.

Advertising majors can be engaged in advertising planning, advertising creativity, advertising design, advertising production, advertising and other work in advertising enterprises.

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, and receives the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production and marketing management of advertising. For example: the design of advertising banners, the planning, shooting and production of advertising videos, and the placement of advertisements on social platforms such as WeChat and Weibo.

Advertising majors include Introduction to Communication, Introduction to Chinese Culture, History of Chinese and Foreign Advertising, Advertising, Advertising Planning, Print Advertising Design, Advertising Photography and Photography, Advertising Operation and Management, Journalism Management, Advertising Regulations and Management, etc. Some colleges and universities are trained in the following professional directions: media management, network communication, image design, new communication, print advertising design, sports marketing communication, advertising planning and design.

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