2010 Advertising Postgraduate Examination, Is it difficult to graduate in advertising?

In terms of climate, Shenzhen and Qingdao are both oceanic climates, relatively humid, but the summer in Shenzhen is more difficult, especially for people in the north, it is more humid and hot, and with the process of urbanization, Shenzhen's current heat island is more obvious. But I think you should be able to get used to it, it's a good city after all.

Personally, I think that the quality of employment prospects does not lie in the university, the advertising industry is more special, it needs to integrate a lot of disciplines, and at the same time, it also needs to continue to explore in practice, don't care too much, think about it and prepare for the exam quickly, Shenzhen is a good city, gathered a lot of top masters in the advertising industry, I believe that in that city, you will have something to gain. A Practitioner's Advice!

If you don't do it, you can be an advertising person. But there are also unwritten rules in the advertising industry, and when you really enter an advertising agency (4A, or local are the same), you will find that the diploma is not the most important, but the qualification. Advertising people pay attention to seniority, pay attention to the years of experience and experience, the experience of proposals, the experience of filming TVC, the experience of filming, and others.

At present, the best treatment is still 4A company, most of which are distributed in Beijing, Shanghai and Guangzhou, in recent years, Shenzhen's advertising industry has been dominated by local local companies serving real estate customers, if you major in advertising, the future career planning should be based on the market, strategy, customer service, media, research, etc., I am also from Qingdao, in the north, Shang, Shen have stayed, this is the first time to know to answer questions, understand your psychology as a premise for entering the advertising industry, nothing else can help, the advertising industry is quite senior, If you have any questions, you can find q67795918

Whether or not it is difficult to get into graduate school in advertising depends on what school you are applying to. The difficulty of the postgraduate entrance examination mainly depends on the reputation of the recruiting unit and the city where it is located, because the source of students is different. There are not many enrollment units for advertising majors, so there is still a certain degree of difficulty.

The key is to look at your own preparation for the exam, because admission is based on strength and scores. Therefore, if you plan to go to graduate school, you must work hard and be confident, both of which are indispensable. Prepare early.

1. Is it difficult to take the postgraduate examination for advertising in China Communication, and how many interdisciplinary people are admitted?

In general, the enrollment volume of the advertising major is large, with 25 students enrolled in 2019, and the difficulty of the postgraduate entrance examination is not high. According to Kaicheng's internal statistics from the Communication University of China, 90% of the candidates for the postgraduate examination of China Communication Advertising are interdisciplinary candidates, and among the admitted students, they are basically interdisciplinary candidates.

In the re-examination of the postgraduate entrance examination, teachers pay more attention to the ability of interdisciplinary students rather than their undergraduate background. Secondly, in the subjects of the advertising examination, the knowledge points of communication history and theory and advertising communication practice itself are not very difficult, and students from different majors can fully understand them.

Even if you are a student in undergraduate advertising, your major course is not necessarily much better than you (the content of university study itself is very shallow). So remember that the important thing is not how well you have studied before, but from the moment you decide to go to graduate school, you must seize the time to complete your plan, make up your mind, devote yourself wholeheartedly, and believe that there will always be a reward for your efforts.

2. How about the employment of advertising in China Communication?

There are many employment practices in the advertising major, and the reputation of the advertising field is very large, and there are many alumni, so employment is not a problem. According to the teachers of the Employment Office of Communication University of China, the employment rate of China Communication University is maintained at more than 95% every year, and the overall demand for graduates is still relatively strong, with the supply-demand ratio of most majors above 1:4.

Every year, most of the students enter the radio, television, newspapers, the Internet, film and other media institutions and related industries in provinces, cities and regions across the country. The society also gives high praise to the level of running and the quality of talent training.

After graduation, students majoring in advertising can enter the fields of market research, media, enterprises, higher education, etc., such as CCTV Sofurui, AC Nielsen, CCTV Advertising Department, China Mobile, China Unicom, State Administration of Radio, Film and Television, Shanghai Media Group, media including major TV stations, newspapers, radio stations, **, international and domestic well-known enterprises, advertising departments of major universities, etc.

[ Tags: Advertising Graduate, Advertising, Graduate ]

1. Advertising can be admitted to the graduate school of advertising, and can also be applied for communication and other majors.

2. The postgraduate entrance examination can be cross-examined, so what major to apply for depends on your interests and foundation.

3. Check the name of the professional catalog and the examination subjects published by the enrollment unit to understand and choose.

1. Bachelor's degree in advertising, you can consider applying for advertising, communication, etc., if you have studied advanced mathematics, you can also apply for marketing, rock enterprise management and other majors.

2. The choice of major to apply for is mainly based on your interests and the difficulty of preparing for the exam.

3. It is recommended to choose a comprehensive university, and then go to the school to check the [Master's Degree Catalog], or search for the "**University 2017 Master's Enrollment Major Catalog", look at the name of the major and the examination subjects, Yushan understands what majors you are interested in and may be admitted to the university.

The content of the advertising exam is the same, and there are four subjects to be examined: politics, foreign language, communication and advertising theory, and journalism and communication in the comprehensive examination.

Politics and English are national exams with a score of 100 each.

The basic and comprehensive examination of communication and advertising is a professional course, a school proposition, each 150 points and four courses are a total of 500 points, and it is generally required that more than 350 can enter the re-examination, and the content of the test is so much.

The postgraduate entrance examination is a unified score line across the country, and it is not divided by province.

As for the reference book, General Theory of Modern Advertising

Advertising Planning, History of Chinese Advertising

History of Foreign Advertising

Marketing Management: These are must-sees.

These are textbooks, and in addition to the review materials for the postgraduate entrance examination, some of the required test points in the book mentioned above will be summarized, and you will no longer need to have a headache with so many textbooks. Mainly:

Communication and Advertising Theory Review Guide" "Comprehensive Examination Journalism and Communication Review Guide" produced by China Media Postgraduate Examination Network "Radio and Television Art Foundation Past Past Questions" China Media Postgraduate Examination Network produced "Comprehensive Examination Journalism and Communication Academic Year Questions and Analysis" If you have any questions from China Media Postgraduate Examination Network, please continue to ask me.

Good luck!