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Sales: Simplifying is a process from finding needs to meeting needs... To sell a piece of furniture to someone, you first have to know the customer's preferences, what is the style of decoration of his home?
Moreover, when understanding the needs, you can't directly ask the customer what he likes, but indirectly, because if the customer tells you directly, and then you directly say how your product is what he likes, he may not think so in his own heart, he only thinks when you are promoting your own product. And if you indirectly understand the customer's personality characteristics in the chat, and then you introduce your products in a targeted manner, so that the customer has a feeling of "right taste" in their hearts! That's a lot easier!
In fact, it's not just about selling furniture, it's the same for everything, you can meet the needs of customers, and you can taste it! Oh, I hope it's of some use to you!
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First, it is necessary to have a deep understanding of the home, so that you can cope with the customer.
Second, you must train your eloquence ability and be able to speak well, which is the most basic thing to be a salesman.
Third, just be flexible!!
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Since I want to sell more furniture, I think I should have more contact with people who need furniture to find out the needs of customers with different consumption levels.
Know your business, be familiar with what you're selling, and don't ask questions from customers, so that your credibility and professionalism will be greatly reduced.
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Know the market! Collaborate with designers!
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Ways to market furniture products for newbies:
1. First of all, we must have a good service attitude, treat customers with a smile, not too strict, and give people a feeling of easy accessibility. You can chat with customers first, get closer to each other, and let customers accept themselves from their hearts.
2. You should have an understanding of the materials and characteristics of various furniture in advance, and then explain carefully to customers, and try to introduce the advantages of furniture.
3. You can sell furniture through storytelling, such as saying to customers: When someone bought furniture from me before, they couldn't make up their minds, and after buying it, it took a period of time to give me continuous feedback and praise. In this way, it is more likely to win the trust of customers.
4. When the customer shows the desire to buy, directly make the final decision and guide the customer to place an order or pay. Don't give customers time to hesitate, so that customers can place orders smoothly.
Ways to market home furnishings:
1. Put it in the furniture market to sell. A furniture market is a place that specializes in selling furniture. Because the home market has formed a climate, there must be a lot of popularity, and it is very good to sell there.
2. Sales through the Internet. Nowadays, there are more and more online shopping, and online shopping has gradually become a fashion. Selling things on the Internet, as long as you put your mind to it, you can do a good job.
3. Put furniture sales and design together. No matter what product sales, first of all, we must learn to study the psychology of consumers, and combine our actual sales experience to sort out a set of sales skills that belong to you, and furniture sales are no exception. Furniture salespeople must understand the shopping psychology of consumers, if the purchase of furniture saves the time of design, customers are happy to accept.
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Professionally trained to know the selling points of the product, be amiable to customers, and slowly improve experience.
Excellent shopping guide always stands in the leading position when selling goods, always he is guiding customers, and the general shopping guide who sells goods is always guided by the customer's problems, that is, to give people not very professional performance, product trained manufacturers shopping guides, remember the selling point of the product but always do not know how to express to the customer when the terminal application, talk about what selling points and benefits they sell.
The reason for talking about the good or bad frank god standard should be based on the customer, not fabricated out of thin air, so that the customer is more convincing and more credible, so when selling goods, we must follow the words to point out and let customers experience and feel the benefits of the product.
Under the premise of knowing the relevant knowledge of the goods they sell, the shopping guide is the practical application at this time, and the introduction of the product has a certain table to make the pants lose money, when introducing the product to the customer, first of all, we must stimulate the customer's curiosity and interest in the product.
When the customer feels your intentions, the intimacy will increase, even if there is no deal for the first time, pure faith he will come back to you next time, because the personal impression of you is very good.
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Be fair and objective, don't attack other people's products are not good, and don't say that others are bad when customers ask;
Let's not talk about your own products, for example, if you are selling panel furniture, you can first talk about the knowledge of panel furniture and the standard of purchasing panel furniture;
Talk about technology, professionalism, and common sense;
Ask the customer where he works, where he lives, and whether he can find someone he knows in common;
Please look at the business license, various honorary certificates and other documents.
According to sales psychology, the best time to grab a customer's attention is when you're in the first 30 seconds of contact with a customer. In the first 30 seconds of your first contact with the customer, your actions or what you say will make the customer decide whether or not to continue listening to you.
It's always a good idea to use questions to get the other person's attention.
When selling furniture, the first thing is to pay attention to welcome etiquette. When greeting customers, you need to stand on your limbs, stand with your feet spread apart, and cross your hands naturally in front of your abdomen. The face is friendly, the smile is gentle, the tone is calm, and the welcome words are clear and blurted out.
At the same time, you should not stand in front of or outside the furniture store when you greet customers, as this will scare customers away. Stand two steps back from the door of the store so that you don't put pressure on customers to pitch.
When selling furniture, the second is to say a good welcome word and highlight the brand value. When you greet customers into your store, you should take the initiative to greet them. At this point, the welcome word is important.
The welcome message should be concise and clear and highlight the brand. The brand here can be the brand of your furniture store, or it can be the brand of furniture you sell. Examples:
The furniture brand you sell is Dynasty, then, you can use the welcome language, "Welcome to Dynasty Furniture" to introduce the brand in a simple and clear way.
Selling furniture, the third is to learn to observe. Customers who enter a furniture store are not all here to buy furniture, and customers can usually be divided into two categories: one is the purpose customer.
These customers usually ask you directly about the details of the furniture and show a desire to buy it. The other category is loitering customers. This type of customer is usually a casual or casual customer.
For these two types of customers, you need to use different reception methods, so after you greet them, you need to start observing the customers and distinguish the type of customers.
And for the loitering customer, you have to keep a distance from the customer, use the peripheral vision of your eyes to observe her movements, and give her an appropriate one.
Space and time to appreciate the goods and displays.
When you see her eyes light up and look through the label to look at the goods, you have to be ready, and when she lifts his face to look for something, you have to lose no time in walking up to her and starting your opening words. "Miss, you have a good eye, this furniture is our company's latest antique furniture, it is very suitable for you, you can't help but feel it."
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There are a few steps you need to take to make a good furniture sale:
1. Prepare in advance
The Art of War says not to fight unprepared battles. As a front-line worker, the same is true. Many first-line personnel who have just debuted usually have a misunderstanding, thinking that sales is to be able to speak well, but in fact, it is not the same thing at all.
2. Pay attention to details
Now there are many books that introduce sales skills, which basically talk about the initiative and enthusiasm of front-line personnel to be hospitable. But in reality, many first-line personnel can't understand the essence of it, thinking that enthusiasm is to smile and take the initiative to speak.
In fact, this is also wrong, everything must have a degree, and excessive enthusiasm will have a negative impact. Enthusiasm is not something that can be expressed simply through external expressions, the key is to do it with your heart. The so-called sincerity goes, and the gold and stone are open.
Dive into the night with the wind, moisturize things silently, the real sincerity is to think about what customers think, meet their needs with the company's products, so that they can get benefits.
3. Be good at borrowing
Sales is a process of integrating resources, how to make reasonable use of various resources, the help of sales performance can not be underestimated. As the first front-line personnel standing on the front line of sales, this is equally important.
Fourth, make a decision immediately
The most feared thing about office furniture sales is to drag mud and water, and not to make a quick decision. In my experience, 5-7 minutes is the best time for customers to stay at the sales site. Some front-line personnel are not good at observing words and feelings, and cannot seize the opportunity to promote sales when customers have the intention to buy, and are still chattering about products, which leads to the failure of sales.
Therefore, we must keep in mind the mission of our first-line personnel, which is to promote sales. It doesn't matter if you're introducing a product or doing something else, it's all about selling the product. Therefore, as long as you are on the verge of sales, you must immediately adjust your thinking, brake urgently, and try to sign a contract.
Fifth, the last step
There is a saying in sales that the cost of developing a new customer is 27 times the cost of maintaining an old customer. You know, regular customers bring in far more business than you think. Seriously help the customer pack the bag, and then bring a sincere goodbye, if you are not very busy, you can even send him to the elevator.
Sometimes, it is a trivial gesture that will move a customer a lot.
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Furniture salesmen do a good job in furniture sales, must learn to dig out their own points, more serious, diligent, and more self-motivated than others, specifically the following:
1. When doing furniture sales, be sure to look for customers with a budget. If the customer does not have the budget or the budget is insufficient, the first thing to do is to make the customer have enough budget.
Second, most of the furniture products are in the form of **, the general order involves a relatively large amount, if you want to achieve success in the sales of furniture products, you must strive to make yourself a "big child", care about the "big problem".
3. Even if you sell the same piece of furniture, you should design the commentary according to different consumers. Buyers, payers and users often have different needs for buying furniture. Different units or enterprises also have different needs for home.
It must be specific to the object, to be analyzed and treated. Four: Because in the enterprise, after a lot of furniture is purchased, it is not used by one person, nor is it necessarily used by the person who buys it, and it is often purchased in batches.
Therefore, the process of buying furniture is often complicated, which requires furniture salespeople to get through every link that may affect the acquisition of orders, otherwise, it is easy to lose all the previous efforts.
Fourth, excellent after-sales service can promote the sales of furniture products, after-sales service has become an important indicator to enhance the brand image of furniture enterprises, can provide professional pre-sales and after-sales technical services to target consumers, is a statutory order for furniture salesmen.
Fifth, the work of furniture salesmen must be serious and hardworking.
This furniture industry requires furniture salesmen to be very diligent, no matter what mood they are in, how tired their bodies are, but also to hang a smile, to flatter and listen to some customers you like or hate, furniture salesmen must have this "professional" work attitude.
Sixth, furniture salesmen must be self-disciplined.
Successful people in furniture salesmen know how to be self-disciplined, they twist their drinks without being greedy, they can grasp their words and deeds well in various entertainments, and are good at finding customers and looking for business opportunities.
7. Furniture salesmen should be self-motivated.
A furniture salesperson must have goals and go to work with great ambitions. Once you have a goal, you have to put in the effort to achieve results.
8. Furniture salesmen should have self-confidence.
You should be full of hope and self-confidence in your talents, and at the same time, you should have good health and physical strength, and your mental state should be balanced. Don't let setbacks give you a leg up. For any opportunity, strive for it without giving up, and for difficulties, we must have the courage to face it without running away.
9. Furniture salesmen should have fighting spirit.
Fighting spirit is intrinsic, and only by constantly honing it from the real world will there be fighting spirit. Once you have the fighting spirit, you will naturally be motivated and diligent in your work. The fighting spirit will only be inspired in the hardship.
10. It is important to seize the opportunity.
While furniture sales require long-term relationships, seizing opportunities to close deals is something salespeople should always consider.
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Share Kwong Shi 10-06 23:16Share , and say: Study hard and go up every day.
The Nine Tenets of Successful Sales.
1. Money is earned by insiders - there are no goods in the world that cannot be sold, only people who cannot sell goods.
Second, those who want to do it are always looking for a way, and those who don't want to do it are always looking for a reason; There is no road in the world that cannot be taken, only people who cannot figure it out.
3. Sellers should not argue with customers, but discuss the value with customers.
Fourth, go out with the goal and come back with the result, success is not because it is fast, but because there is a method.
Fifth, there is no wrong customer, only insufficient service.
6. Professional beliefs of marketers: accept rejection from others as a professional way of life.
7. Customers will come to our store, and we will go into the hearts of customers; Old customers should be honest, new customers should be enthusiastic, eager customers should be speed, big customers should taste, and small customers should be interested.
8. What customers need is not a product, but a set of solutions, it is not important what to sell, what matters is how to sell.
9. Customers will not care about what you sell, but only about what they want. There is no such thing as the best product, only the most suitable one.
Work hard, put an end to defects, and carry out the work process in accordance with the work instructions.
The most important thing is the question of attitude.
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